Why Technology Matters in Print Today

The world of print has changed. Customers no longer want to wait days for quotes, sort through confusing order forms, or wonder if their logo will come out the right shade of blue. They want speed, accuracy, and flexibility – and resellers want solutions that make their lives easier, not harder.

That’s where The Connected Printer comes in. Technology isn’t replacing resellers. It’s giving them the tools to build stronger businesses, boost margins, and provide experiences that retain their most valuable clients.

The New Print Buying Experience

Gone are the days of back-and-forth emails and endless follow-up calls. With technology-driven ordering platforms, you and your customers can get instant quotes, upload files, view proofs, and place orders 24/7.

For resellers, that means less time managing paperwork and more time building relationships. Navitor’s connected systems make it possible to simplify the process.

Personalization & Customization at Scale

Personalization isn’t a luxury anymore – it’s an expectation. From variable data printing to fully custom designs, customers want materials unique to them and their brand.

Digital printing technology allows you to offer one-to-one marketing solutions, short runs, and fast-turn customized products without heavy overhead. With Navitor’s advanced digital printing capabilities and established connections to the industry’s leading eCommerce providers, resellers can say “yes” to projects that once felt out of reach.

Branding Power Through Print

Brand consistency builds trust. Technology ensures that every repeat order matches the last one, that colors stay accurate, and that brand guidelines are respected.

As a G7® Master Printer, Navitor gives resellers a powerful edge. They can confidently promise their clients that every printed piece – whether it’s a business card, a banner, or packaging – will look exactly right.

Printing On Demand = More Profits

On-demand printing means customers don’t need to tie up cash in bulk orders or sit on unused inventory. They print what they need, when they need it.

For resellers, this model creates more repeat business and stronger profit margins. With Navitor’s nationwide production network, proven record of integrations with leading platforms, quick-turn custom print, and fast production times, resellers can give their customers both speed and flexibility.

Access to More Products Without the Hassle

Technology unlocks variety. You can expand your product offering without adding equipment, warehouse space, or staff.

With Navitor, you get direct access to more than 8,000 products – from custom folders and labels to signage, packaging, and promotional products. It’s a way to instantly widen your catalog and say “yes” to more customer requests – all through one trusted partner.

How Technology Grows Your Business

Technology isn’t just about speed – it’s about growth. And Navitor’s Connected Printer advantage is designed to help you:

• Upsell and cross-sell with less effort
• Increase margins through high-value offerings
• Retain customers by making the process simple
• Free up time to focus on relationships, not admin work

Meet up with Navitor at PRINTING United Expo 2025

Want to see The Connected Printer advantage in action? Visit Navitor at PRINTING United Expo, October 22–24 in Orlando, FL.

• Booth #5124 will feature Navitor’s technology-driven solutions.
• Our team will be on-site, ready to talk about how these tools can help you grow your business.
• Stop by for the swag – pick from eight clever, gift-shop worthy coaster designs (the kind you’ll actually want to keep or give as a gift) or grab an Epoly® TSA-compliant travel bag.
• For those looking for inspiration and selling tools, we’ll also have Print Highlights kits and swatch books available.
• Best part? You can register for a FREE Expo Pass with Navitor’s promo code.

Claim your free pass here.

Make the Most out of The Connected Printer Advantage

Technology is reshaping print sales – and resellers who embrace it are building stronger, more profitable businesses. With Navitor, you don’t have to figure it out alone. You have a partner who connects you to the tools, products, and support you need to succeed.

Ready to see what’s possible? Claim your free pass, stop by booth #5124 at PRINTING United Expo, and discover how The Connected Printer advantage can fuel your next stage of growth.