A few weeks ago we debuted our new selection of enhanced finishes, and we wanted to take a moment to highlight how you and your customers can use one of those finishes to create striking design. Spot gloss—also called spot UV—applies a shiny, flat coating to specific areas of a design, and it could be just what your customer needs to make their announcement, business card, or postcard a striking success.
1. Emphasize Design Elements
We’ve paired our enhanced finishes with full color print, so it is easy for your customer to emphasize just the most important elements of their design. Gloss can be applied over a full color logo, the most important text in the design, or even specific elements of an illustration like the moon in a starry sky. This use for spot gloss print has become increasingly popular in recent years, and you might have seen spot gloss adding a bit of extra shine to specific areas of book covers or business cards.
2. Add Accent to Solid Blocks of Color
If your customer is looking for a way to add spot gloss to their print piece, adding spot gloss to an area of solid color could also be a great addition. Consider printing a spot gloss version of your customer’s logo over a solid block of color for an unexpected design element or add a pattern like stripes or dots to a color block border.
The shine of spot gloss will provide the greatest contrast when applied over a darker or more saturated color, but spot gloss can also be striking on lighter colors. And speaking of light colors…
3. Let Gloss Take Center Stage
Whether your customer is looking for an unexpected design element or loves a minimalist look, spot gloss could help them create a stylish print piece all on its own. When spot gloss is applied to white stock in lieu of ink, it creates a design element that commands attention. It’s a good way to create a subtle design on the front of an announcement or use spot gloss to show off your customer’s logo on one side of their business card.
If you’re using spot gloss as the central element of the design, think about it like spot color printing, but the color is a clear shine.
Want to promote this print process to your customers? We’ve created this flyer to help you show off what spot gloss print can do. And, when you’re ready to order, you can order either through our catalog or on Navitor.com.
What do you like best about the look of spot gloss? We’d love to see you join the conversation in the comments below.
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