It’s been a snowy winter for most of the country, but spring is just around the corner and that can be a great start for your upcoming marketing messages! No matter where you market, adding a touch of spring can be a good way to spark your creativity or to catch the eye of your customers. Here are five of our ideas for creating a spring-themed marketing message for your business.
1. Embrace Color
If your winter was anything like ours, you probably saw a lot of snow, making spring a perfect time to embrace color in your promotions. Create a colorful display for your storefront, show off your colorful samples, or add a pop of color to the emails that you send your customers.
If you want a starting point for those colorful marketing messages, consider discussing the colorful print pieces you offer. Not only do colorful options like ASTROBRIGHTS® papers or full color print make your print offering vibrant, they give your customers a chance to bring color to their own promotions.
2. Make a Nod to Tax Season
Spring time is tax time, and that is an almost universal experience for your customers. That’s why working tax season into your marketing is one way to bring them through your door. This could be as simple as referencing tax season in your email newsletter or as complex as creating a tax-themed coupon or sale.
3. Celebrate Spring Cleaning
Another thing that might be top of mind for your customers is spring cleaning. Whether they want to polish up their business cards or get organized with new forms, folders and stamps, some products are a natural fit for your customer’s spring cleaning efforts. They might appreciate the reminder of the organizational options you offer or need to reorder now that spring is here.
4. Take Advantage of Good Weather
Once spring weather has warmed the weather, it’s a great time to expand your marketing efforts by bringing your focus outside. From participating in sidewalk sales to opening the doors of your storefront to let in the fresh air (and passers-by), with more people passing by in the warm weather you have more potential to make a sale. It might be a good time to invest in a nice window display, some freestanding signage for the sidewalk in front of your store, or
5. Thank People
A simple “thank you” can make a big impact, and spring is a great time to send them to your customers. Consider sending “thank you” notes to your top customers to thank them for braving the winter weather to do business with you.
Do you have any tips for promotions this spring? We’d love to see your suggestions in the comments below.
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