It can be easy to think of a storefront in terms of larger print pieces like signage, but signage is really only the beginning of the print possibilities! If your customer works in the retail sphere, they might be missing opportunities to reinforce their brand in smaller ways. Here are five of our favorite print products that are perfect for retail locations.
1. Pens and Pencils
From signing receipts to taking notes, writing utensils will be used a lot at your customer’s retail location, and having a personalized pen or pencil on hand is a great chance to add another touch of brand recognition to customer interactions. Not only are pens and pencils a good addition to the checkout process, they double as great giveaway items when your customer wants to promote their business.
2. Name Badges
Is your customer looking for a way to bring their branding to every customer interaction? Name badges are a good addition to their print order. Not only can name badges be created to match their branding, signage, and more, but they are a good way to bring branding to the table when employees don’t wear uniforms.
3. Plastic Bags
If your customer is looking for a way to add polish to their retail location, there’s nothing better than a personalized printed bag. These bags are a great way to bring your customer’s brand to every purchase. And with full color plastic bags back in our product offering, your customer has even more versatile print options for their personalized bags.
4. Reusable Bags
If your customer wants to encourage their clients to be more ecofriendly, reusable bags are an increasingly popular option that they might want to consider. With a wide variety of tote sizes available, your customer can choose the size that best matches their product selection. Then they can give these bags to top customers or use them to promote their business in the community.
5. Business Cards
Your customer might not immediately think of business cards when they are ordering print for their retail location, but with a little bit of creativity they will find that business cards are a very versatile print piece. They can, of course, leave business cards near their checkout to encourage repeat purchases or tuck a business card into the bag with purchases.
With creativity, your customers could create even more for their business. They could also use business cards to create a punchcard for a simple rewards program—simply choose a lightweight stock for the card and stamp or punch it at the point of purchase. For boutique settings, business cards could be an ideal product tag. For customers who want to make a big splash with big clients, business cards could be a great canvas for a colorful, high quality coupon or referral card. And if your customer works in a store that offers clothing fittings, business cards could be a good way to mark future fitting appointments.
What print products do your customers in retail love? We’d love to see your suggestions in the comments below.
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