If you use social media in your personal life, you probably know many social media sites for the connections you make with friends and family. However, beyond those baby pictures and news articles you can also find a lot of potential to grow your business! Here are just a few ways that you can use social media to benefit your personalized print business.
1. Join In On A Weekly Hashtag To Emphasize Aspects of Your Business
One good way to keep yourself posting is to get involved in a weekly hashtag like #ThrowbackThursday. Just be sure to pick one that’s a good fit for your business. Does your print business have a long history? The aforementioned #ThrowbackThursday could be a great way to emphasize that history in a more casual way. #MotivationMonday, on the other hand, could be a great way to show off some inspiring print pieces that could motivate your customers to create something extraordinary for their business.
2. Keep Tabs on Your Competition
If your competitors are on social media, you have a unique opportunity ahead of you to keep an eye on what they’re doing. Are your competitors doing something particularly well, like handling customer service concerns in the semi-public setting of social media? Consider how you can improve your skills to better compete with them.
3. Show the More Human Side of Your Business
If you’re looking to create a more personal connection with your customers, social media can be a great way to show the human side of your business to your customers. It can help put a human face on your business whether you make posts to emphasize the employees your customers will meet at your business, use it as a chance to highlight the way your business helps out in the community, or simply interact with your customers in an informal way. This helps connect your customers emotionally with your business.
4. Create Better Customer Service
Many customer service interactions are going online, and having a social media presence allows you to create great customer service interactions in a space where those interactions could positively influence others. Just make sure you have well-prepared responses when you hit the “post” button, and if things start getting heated be ready to take things offline to talk to your customer.
5. Increase Brand Visibility
Brands large and small reach out to new customers on social media, and according to We Are Social the posts on a brand’s Facebook page reach an average of 10.7% more people than their current follower count. That’s a huge opportunity to make your business more visible!
What do you use social media for in your business? We’d love to see you join the conversation in the comments below.
Speak Your Mind