The print suppliers you do business with send you emails for a lot of reasons—company updates, new products, sales tools, special offers, and more! And most suppliers offer you the option to adjust your subscription to update which emails you receive. If you’re not periodically updating your email, you might be missing out on essential support for your business. Here are five reasons you should update your subscription.
1. Get What You Want
One of the biggest reasons to take a moment out of your day to update your email preferences is that you can cater the emails you receive to suit what you want in your inbox. Did you opt not to receive news from the company and miss out on a new product, for example? You might want to receive those emails so that you can update your customers when new products become available. Are you interested in promotional offers? Updating your subscription can ensure that you’re seeing them whenever a new offer becomes available.
2. …But Not What You Don’t
We know that sometimes there are email subjects that you’re just not interested in. Maybe you simply aren’t interested in specific products. Maybe you have gotten bogged down with company news. Maybe you don’t want anything that’s not a special offer. It’s okay to adjust your preferences! After all, your days are busy—you don’t want to spend time reading information that isn’t relevant to your needs and interests.
3. Be Sure The Emails are Going to the Right Inbox
One of the most important things about receiving supplier emails for your company is making sure they are headed to the right person. This is especially important after that person has moved to a new position or new opportunity, but even without a personnel change it’s important that the person who receives them is the person who is going to best use that information. For example, if your company has one person who does most of the ordering, it’s important that this person also receives the promotional emails so that they can save while placing those orders.
4. Don’t Miss Out on Special Offers
If you haven’t updated your email subscriptions, you might have missed out on the opportunity to save! Most supplier—including Navitor—send promotional offers through email, but if you’ve unsubscribed from a company’s emails then you might have missed out on special offers that could have boosted your bottom line.
And speaking of things you might have missed out on…
5. Don’t Miss Out on New Products
New products are one of the biggest ways to get your customers excited about their order—after all, everyone likes something new! And if you are looking for a way to stay aware of all the new products that your suppliers introduce there is no better way than ensuring that you are subscribed to their emails.
And speaking of new products, you should keep an eye on your inbox for exciting new print processes from Navitor coming soon! If you aren’t subscribed yet, sign up for the Navitor newsletter to stay up to date and to be the first to know about this new opportunity.
What is the most important information you get from supplier emails? We’d love to see you join in the conversation in the comments below.
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