When your customer comes to you for help in creating a mailing for their business, they have a lot of print options to choose from. How can you help them narrow down their options to find the perfect print piece for their project? Here are a few questions to ask.
How Formal is Their Mailing?
This is probably the biggest deciding factor when your customer wants to create a piece to be mailed. Postcards are generally a more informal style of communication, which makes them a good fit for more informal events like real estate open houses or for in-store events like sales. The wide variety of stock options for your customer can create a look tailored to their mailing. ASTROBRIGHTS® papers, for example, are a great choice for energetic events or eyecatching sale promotions, while color core or extra thick stock are a good fit for adding a touch of professionalism.
Announcements, on the other hand, are a great fit for a wide variety of events—the real deciding factor is their design! They can create something colorful and casual for a fun event, or something a little more elegant for events that need additional polish. They can also use the elegant nature of an announcement to highlight the quality of new products or services that your customer is announcing.
Does Their Message Need to Make an Impact Quickly?
When your customer creates their mailing, it’s important to consider the person who will be reading that mailing. For some customers, a personalized envelope is a perfect touch of polish to a more formal communication, but it can also make that message easier to set aside and forget. This means that an announcement used for a mailing has to be chosen because it’s the right fit for your customer’s use.
Postcards, on the other hand, put nothing between the reader and the message your customer wants to get out. This makes them a good choice for communicating short and impactful messages like promotions for sales.
Are They Looking for Specialty Print?
Of course, your printed piece isn’t finished without print, and knowing your print options can also help your customer make decisions about which print product is right for them. Postcards allow your customers to get creative with their print using full color either in short or long run quantities. Full color print can be used to create simply colored minimalist images, or highlight photographs. They can also use spot color print on vibrant ASTROBRIGHTS® papers.
Announcements can be created using full color print for vibrant images, photographs, and more. They can also be printed using spot color print for a stylish and simple announcement or a variety of specialty printing options like foil stamping or embossing that help add an elegant feel to invitations to banquets, galas, and other big events.
How do you help your customers know which print pieces are right for their next mailing? We’d love to see your tips and tricks in the comments below.
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