Marketing: It’s Time to Shake Things Up!

alarm clock announcing that it's time to change your personalized print marketing

Whether you’re feeling stuck in a rut with your marketing efforts or you want to reach out to a new audience, sometimes you need to shake things up with your marketing efforts! If you’re looking to make a change, here are a few tips for shaking things up with your marketing strategy.

Shake Things Up on Social Media
Because it moves quickly and changes just as quickly, the social media world can be a great way to shake things up with your marketing strategy. First and foremost, if you don’t have an online presence for your business you should definitely create social media pages as a new way to connect with customers. Once you’ve created these pages, it’s time to get started!

If your marketing is a highly polished and conservative affair, consider using social media to show a more casual, more human face to your business. Depending on your customer base, you might also want to show off the visual flair of the print you provide by sharing photographs on social media. This gives you a chance to show a different side of your business and possibly appeal to a whole new market.

Experiment With Seasonal Marketing
With the holidays coming up, you might want to think about how you can create seasonal marketing for your business. Not only is embracing the holiday season a great way to shake up your marketing and give you the chance to try something new, it is also a great way to experiment with new things without dedicating your marketing strategy to them long term.

Talk to Your Customers
Are you looking for a lower-risk opportunity for change? Talk to your existing customers about what they love about your business and what they wish they had known when they first started to do business with you. You might find that you aren’t highlighting the best that you have to offer and have the opportunity to change your marketing for the better.

Reach Out to Find New Ideas
This isn’t just one way to shake up your marketing—it’s opening the door to potentially endless ways! By reading books or blogs and following social media accounts written by people outside your specific industry you might find inspiring new ideas. As print professionals, you have a lot of choices—read a book on marketing strategies from a professional marketer, read blog posts about the markets that you work with most often, or follow small business owners to learn about a variety of new topics.

How do you shake up your marketing efforts? We would love to see you join the conversation in the comments below.

Labels for Nonprofits

In a world that’s constantly on the go, why settle for advertising that stays put? Get your message out and about! Cost effective and multi-functional, labels can play a supporting role in engaging donors and increasing the awareness of your cause or organization.

A non-profit organization was looking to create a sticker that would help show support at an upcoming marathon fundraiser. The labels needed to stick firmly to runners’ outfits from the starting line to the finish line and arrive quickly to have in time for the race.

The non-profit was pleased to find that they could create a colorful, custom-shaped label using freeform™ laser cutting and digital printing. Not only was the process budget-friendly and useful in creating a unique label shape and image, it also allowed the label to arrive more quickly. This meant that they had a sticker that was instantly recognizable on every runner, stayed on their clothes throughout the race and had it in time for the race.

The stickers also featured printed label liners to talk about why the labels were created and helped explain the group’s cause to race attendees. This meant that it was easy to distribute not just the labels, but also a message about the importance of showing support.

Of course, not everything about this quick turnaround was down to the label. Sometimes, the choice of supplier is just as important as the choice of which label to print. The non-profit found that, with a little extra help from their supplier to make sure their labels arrived in a timely fashion, the label they chose brought with it some great benefits:

  • Runners were able to show their support and the custom label shape was easily recognized on their shirts
  • Labels stayed adhered to runners’ clothing during the entire marathon
  • With freeform™ laser cutting, there was no additional cost for a die to create the custom shape
  • Printed label liners allowed race organizers to easily explain their cause and why the labels were created

Labels can also assist with fundraising efforts and to secure sponsorships. They can help with drumming up interest, announce a person’s participation in an event or charity drive, thank contributors, and decorate event paraphernalia, just to name a few.

So what types of labels can non-profits utilize? The list is long, but some of the big ones include:

  • Tech Decals & Stickers Sheets
  • Bumper Stickers
  • Mailing Labels
  • Window Decals
  • Promotional Stickers
  • Water Bottle Labels

Whether people choose to run a marathon to help raise funds, wear a fun-and-flirty red dress to stand in solidarity, or simply pin a ribbon to a lapel to show support, there’s a super easy and very visual way to help spread the word about non-profit organizations and fundraisers. Labels Works products! The possibilities for advertising with labels are truly endless and the more the public sees a logo or symbol, the more familiar they become with the cause it represents.

Looking for label inspiration? Check out our selling resources for an online catalog, sales tools and so much more. As always, if you need label or pricing help, please contact Label Works at 800.522.3558 or customercare@labelworks.com. We’re here to answer any of your label questions!

Personalized Stamps Help Teachers Make Their Mark

Imagine writing the same check mark or star twenty times on a page, then turning that page and needing to do it again. If you know any teachers, you know that this isn’t pure imagination—it’s a reality for many educators while they grade assignments. Then multiply the experience by the number of students in the class and by the number of classes that a teacher has to teach throughout the day.

With so many stars or check marks to draw, it’s easy to see why a stamp could be an ideal gift for many teachers.

Whether your customer is a school official looking to thank teachers for their hard work, a nonprofit looking for a way to liven up classrooms, or someone hoping to create a striking teacher gift, stamps are a great choice.

1. Saves Time for Busy Teachers
This is the biggest reason why teachers might want to have some stamps on hand in their classroom. Just like signature stamps, a classroom stamp can help them save time marking assignments and give them back more time in their day. And, as we mentioned before, teachers can grade many assignments every day, so that time savings can really add up throughout the year.

2. Personalization Potential
Every classroom is different, and a stamp is a fun way to personalize the grading process. Rather than using just a smiley face, a message of “Great Job!” or “100%”, your customer can choose to add the teacher’s name to the message for an extra, personal touch. Think of it like a signature stamp with a grading twist!

The design isn’t the only option for personalizing a stamp, however. The type of stamp can also be a great chance for personalization. If the recipient likes color, consider a traditional rubber stamp that can be used with a wide variety of different colored stamp pads. If they value neatness, a pre-inked or self-inking stamp can help them keep their desk neat while still enjoying the benefits of a stamp.

3. Have Fun!
One of the biggest reasons that teachers use stamps in the classroom is that they can be just plain fun! Charming designs, a bit of color, and a little creativity make stamps an enjoyable desktop addition that teachers won’t just use because they are practical—they’ll use because they make them smile.

Do your customers order stamps for gifts? Which stamps are their favorites? We’d love to see you join the conversation in the comments below.

What Your Customers Say—And What it Really Means

When you talk to your customers, sometimes you need to decode what they’re asking for. Whether it’s a technical term that they aren’t familiar with or navigating their desire to be polite, talking to your customers can be like a lot like translating. Here are a few of the things you might hear your customers say—and what they really mean.

(And, remember, we love our customers, and we know you appreciate your customers, too. This is only for fun.)

1. What Customers Say: “I definitely need [product].”
What Customers Mean: “I’m pretty sure I need this product because I’ve used it in a similar situation before and I’m not ready to change.”

2. What Customers Say: “I want people to know that this is our brand.”
What Customers Mean: “Make the logo big.”

3. What Customers Say: “Could you make that logo a little bigger?”
What Customers Mean: “Could you make that logo a lot bigger?”

4. What Customers Say: “It’s a shame that you have to work on holidays/weekends.”
What Customers Mean: “This is probably a pain for you, but I’m really glad that you’re open because it’s the only day that I have to place this order.

5. What Customers Say: “Can you make it pop?”
What Customers Mean: “Make it shiny and colorful. Maybe add more detail. No, more colorful.”

6. What Customers Say: “I’m on a tight budget.”
What Customers Mean: “My wish list is much bigger than my budget. I’m probably going to look at your pricing quote and ask if you can adjust the pricing a bit.”

7. What Customers Say: “I like it, but…”
What Customers Mean: “I don’t actually like it at all, but I’m trying to be polite.”
What Customers Might Also Mean: “I’m realizing now that the more expensive thing you showed me before would have made me happier.”

8. What Customers Say: “I don’t have a budget in mind!”
What Customers Mean: “I’ve definitely got a budget in mind, but I haven’t put a number on it just yet.”

9. What Customers Say: “I’ll know what I want when I see it.”
What Customers Mean: “I don’t know what I want, and chances are I’ll want to see every sample you have before I know what I want.”

10. What Customers Say: “What’s the turn time on that?”
What Customers Mean: “I should have placed this order a few weeks ago, but time got away from me and now I need to get it fast.”

11. What Customers Say: “Let’s change it back to how it was before.”
What Customers Mean: “I know I had a lot of requests, but I’m starting to realize that they didn’t get this to look like I wanted it to and it’s easier not to change.”

Have you heard these customer comments? Are there others that you’ve had to decode? We’d love to see you join the conversation in the comments below.

Back to School? 5 Tips for Improving Your Business Knowledge

back to school typography image on graph paper for a post on business knowledgeThe summer is nearly over, and soon students will be going back to school.

How long has it been since you were in a classroom?

You might be too old for school, but you’re never too old to learn something new! Whether you want to learn something specific or simply explore a new topic, improving your business knowledge is within your grasp. Here are five simple tips for improving your business knowledge.

Make a List of What You Want to Learn
Start with what you want to learn. Do you want to get better at running the books for your business? Do you want to explore new marketing strategies? Do you want to get better at your customer service skills? No matter what you want to learn, take some time to think about the details and make a list. Not only will this help you narrow your focus to the things you want to learn specifically but it also gives you the chance to look at your existing skills in a new way.

Make A Little Time Every Day
Take a look at your schedule—is there a small break during your day that could be used for learning? Whether it’s reading a book chapter over your coffee break or reading new blog articles after dinner, learning a little bit every day is easier than trying to learn it all in one go. And, when you make a little time every day, you can start building good habits that make it easier day by day to carve out that time.

Use Your Rest Time as Learning Time
If you’re having trouble making time to learn, consider the times when your ears are open! If you’re taking a road trip, consider listening to an audiobook or stocking your smartphone with podcasts so you can learn even while you’re driving. Are you taking a trip? Tuck a book on your bag for the plane.

Attend Professional Events
Local companies, business associations, and professional groups might be hosting seminars, forums, or workshops—be sure that you keep up with the events in your area! These events could give you great new insights into marketing strategies or business ideas, and that fresh perspective can be a great learning opportunity.

Take Professional Development Courses
Sometimes, learning might involve actually going back to school! Professional development courses can help you expand your professional skill set, learn something new, or even earn academic credit to put towards a degree. If you’re looking for something particularly affordable and flexible, online training courses are a great option. Traditional universities and training institutions could also be great resources for class availability.

No matter what class you take, be sure to do your homework. Take a look at the instructor’s biography, read reviews, check the syllabus, and do that bit of extra research before making the commitment to the class.

What are your favorite ways to learn something new for your business? We’d love to see your tips in the comments below.

How to Identify Your Target Market in 6 Easy Steps

One of the many ways to guide your marketing strategy is to focus on a specific market, but finding that niche can be a challenge. Whether you’re looking to focus on reaching out to a new market to guide your marketing strategy or you’re hoping to focus primarily on one market long-term, identifying your target market can help your business focus. Here are six easy steps to help you reach out to those niche markets.

Step 1: Look at Your Current Customers
This is the simplest way to identify your target market, so it’s the best first step! Take a look at your current customers. Do you see a pattern? Are one or two types of business coming to you time and again? Then you have a ready-made niche!

Step 2: Look At Your Skills
Not seeing a specific pattern in your current customers? That’s all right! Instead of looking out to your customers, take a look at what you do best and work from there. Do you have a killer sales pitch for business cards? That will serve you well in a business setting. Are you great at finding solutions for events? Event planners or hospitality businesses would benefit from that skill. Play to your strengths.

Step 3: Research Your Competition
Take a moment to check out that competition. Are there other businesses who are also targeting the market you’ve identified? Is there something you can do to stand out from them? Is there something of value that your business offers—a wide product selection, for example—that you can highlight?

Step 4: Gather Your Tools
You’ve identified your market and done your research—now it’s time to get your tools together so you can reach out to those customers. Start by tailoring your elevator pitch according to what you can do for that market, listing your relevant skills and experience and cutting details as needed. After that, identify what you need to do to create your marketing.

You might be surprised what tools you already have, too! If you have samples of previous orders for the market you’re targeting, that’s a great place to start. You also may have access to relevant vertical market flyers or even sample kits from Navitor.

Step 5: Get to Work!
You’ve got your target market. You’ve got the tools you need to speak to them. You’ve tailored your elevator pitch to this target market. It’s time to get to work! Reach out to your existing customers and consider new potential customers. Research trade shows or networking events where you could make new connections.

Step 6: Consider Where You Go From Here
It might seem like you could stop at step five, but it’s important for you to look to the future when you are targeting a specific market. Do you want to continue to focus on this market as you build experience? Are there other, similar markets that you could also target with relatively little effort—for example, if you’re focusing on schools, are there education foundations or colleges you could also market to? This will help make it easier to market in the future!

Do you work with a niche market? What advice do you have for businesses looking to focus on a particular market? We’d love to see you join the conversation in the comments below.

Print to Add Polish to Nonprofit Fundraisers

Nonprofits of all sorts will soon be hosting the last outdoor fundraisers of the year, and just as soon they will be preparing for the events they host at the end of the year. When they’re planning their events, they should also be planning the print that adds a great finishing touch to their fundraisers. Here are our choices for the print pieces that will add profit to your customer’s next nonprofit fundraiser.

Posters
Are your customers trying to get the word out to a wider audience? Posters could be the best way to raise interest in their community events! And with a variety of quantities available, posters could also be a colorful addition to event promotion even in smaller communities.

Announcements and Postcards
Some of your customers’ events focus on previous donors or top donors, and announcements and postcards are a great way to add polish to those event invitations. Choose postcards for a more informal feel, or use announcements to make the occasion feel a little extra special.

Brochures, Rack Cards and Sales Sheets
Whether your customer wants to include them with a mailing or wants a piece to show donors what their gifts will be doing, informational pieces are an essential way to get the word out about the good work that they do. Brochures, rack cards, and sales sheets are classic pieces that can include text to show off essential statistics or photographs that highlight the people who benefit from a nonprofit’s work.

Event Tickets
If your customer is hosting a raffle or fundraising event, event tickets are essential! These tickets feature practical details like perforated ends for easy raffle use and numbering to make it easy to keep track of attendees. Even better, when your customer chooses full color print they can help make their nonprofit’s branding more memorable.

Folders
Whether it’s organizing instructions for volunteers, putting together forms and information for donors, or keeping documents organized afterward, branded folders are a good way to keep organized. As a bonus, using branded folders is a good way to add that extra touch of professional polish to every document.

Badges
Speaking of event volunteers, badges are a great way to show which people at your customer’s event are working and which are simply attending. Choose labels as temporary name tags for events with a lot of short-term volunteers, or consider window badges, chalk badges or erasable badges  for flexible badges that can be used at event after event.

Banners, Signs and Other Décor
Once your customers are actually at their event, indoors or out, it’s time to personalize the space. Banners are a great fit for events indoors or out, adding a splash of color in your customer’s choice of a variety of styles. Freestanding a-frame signage can guide attendees through buildings, personalize stages and accent sidewalks outside outdoor event venues.

Do you work with customers in the nonprofit sector? Which print products are their favorites? We’d love to see you join the conversation in the comments below.

5 Direct Mail Statistics Your Customers Should Know

a personalized printed direct mail envelope in a mailbox surrounded with icons representing statisticsWith every year, your customer has more and more options for their marketing campaigns. Email, print ads, television ads, digital ads, and direct mail all compete for their time and budgets. However, direct mail is an essential tool for their marketing campaigns, and the statistics prove it. Here are five direct mail statistics that your customers should know!

1. 90% of Millennials Think Direct Mail Advertising is Reliable
Millennials might be a digital generation, but they definitely value the information they receive in the mail! Not only do 90% of them think that direct mail advertising is reliable, more than half of consumers in this age group have made purchases based on direct mail offers. 50% of millennials surveyed also ignore digital ads, compared to only 15% of millennials saying they ignore direct mail. You can learn more about how this age group responds to print in this whitepaper from the US Postal Service.

2. Adding a Person’s Name and Full Color in Direct Mail Can Increase Response By 135%
According to Canon Solutions America, personalization and color can make a huge impact on the effectiveness of a campaign. And no wonder—we all love the feeling of receiving a personalized piece, and full color print can help your customer’s postcard catch consumer attention among plain white envelopes.

3. Direct Mail With Digital Ads Yield 28% Higher Conversion Rate
Direct mail pieces don’t have to work on their own—in fact, according to NonProfit PRO, when your customer pairs their digital ads with direct mail, both are more effective! This makes direct mail and digital ads a great team, and it also makes a direct mail piece an important way to boost the effectiveness of your customer’s digital ad.

4. 18.4% of Former Customers Respond to Direct Mail
If your customers are looking for a way to bring back customers who haven’t done business with them in some time, direct mail is a great way to get them to respond. According to the US Postal Service, direct mail will bring nearly 1/5 of former customers back to give your customer’s business another look.

5. Oversized Envelopes Attract 6.6% of Household Responses
According to the DMA, oversized envelopes have the greatest household response rates over other mediums. Their impressive 6.6% of household responses is followed by postcards at 5.7% and letter-sized envelopes at 4.3%.

Are your customers ready to start building their direct mail campaign? We’re here to help. With a wide variety of postcards available and more arriving soon, your customer can create an extraordinary direct mail piece that is sure to gain attention in the mailbox. Click here to explore the selection of postcards available online, or check out our catalog for more information.

Were any of these statistics a surprise to you? Do you think there are any statistics that we missed? We’d love to see you join the conversation in the comments below.

Have You Met These Voicemail Characters?

people who might be on the voicemail for your personalized print business, image of two smart phones and the characters on themYou’ve missed a call. Maybe you stepped out of the office for a moment, or maybe you were out of town for a few days. You might have even received a call over the weekend when your business wasn’t open. Whatever the reason, you’ve got a voicemail, and one of these characters might be waiting for you! Have you met these characters on your voicemail?

The Lost Information
This person may be nervous, or they simply might be forgetful. Either way, you’re missing some important information on their call. The Lost Information often forgets the information you need to get back to them: their full name, their phone number, their order number, and even the question they called to ask in the first place! While caller ID can help, chances are you’ll need to return their call—or even do some research and guesswork to figure out whether they’re an existing customer—before you can actually help them with their request.

And you might have also met The Lost Information’s twin…

The Double-Caller
Unlike The Lost Information, you don’t have to track down the information this caller forgot—that’s what their second message is for! The Double-Caller can be very helpful because they fill in the additional information you missed in the first message. However, it’s a good idea to take notes while listening to their messages because the important details might be split between the two messages.

The Mumbler
You’re going to need to listen to this message a few times! The Mumbler doesn’t speak quite loud enough into their phone, but without a person on the other end of the line they didn’t have a chance to adjust their volume while leaving their message. As a result, you might have to listen again to catch what they are saying.

The Speedy Speaker
Like the mumbler, you’re going to need to listen to this message more than once to make sure you’ve caught anything. When you’re dealing with a Speedy Speaker, they might be perfectly clear, but they speak so quickly that you may only catch part of the important information when you listen the first time. The Speedy Speaker might also surprise you by leaving a message at normal speed but rattling off their contact information so quickly that you can barely catch it. Either way, get ready to listen a few times.

The Unintended Visitor
This person didn’t intend to leave a message—in fact, they didn’t even intend to call! The Unintended Visitor dialed you accidentally, and their voicemail message reflects it. You might hear muted conversation, clothing rustling around the pocket the phone was in, or vehicle noise. The good news, though, is that you don’t need to worry about returning this call.

The Distracted Dialer
This character in your voicemail is doing their best to leave a great message, but something keeps getting in the way. Someone might be talking to them while they try to leave the message, or they might be talking in a busy area. Whatever the reason, the Distracted Dialer is just that—distracted. As a result, like the Lost Information, some important details might be missing.

The Final Word
We all want The Final Word in our voicemail! Their messages are short, sweet, and to the point. They include all the information you need to get back to them about their question. Their messages aren’t just great to receive: they also allow you to return the call quickly and get back to your day.

Have you met these characters in your voicemail? We’d love to see you join the conversation in the comments below.

Campaign Labels Get Our Vote!

The turning of the calendar page to July means we’re in the last half of 2019. And as the weeks and months roll by, 2020 comes more closely into focus. Before you can say fireworks, we’ll be finding ourselves once again in a raucous presidential election year. Show of hands, who’s excited? Whether you’re the type who closely follows every new development on the road to Election Day, or someone who would like to veto the very existence of political TV and radio ads altogether, one thing can be counted on—it’s bound to be another interesting election year!

But in the midst of the caucuses, polls, town hall speeches, and party platforms, we can’t forget the local campaigns that take place right in our own communities. These tend to be overshadowed by the large, nation-wide attention of the presidential elections. But they are just as important! What’s more, they are a front runner for potential label sales, often beating their national level election campaigns by a landslide in terms of units sold at the local level.

Hogwash? Fake news? Absolutely not. Labels can help create buzz, allow people to show support, and generate conversations with a variety of different applications. They help to reinforce branding, and can be printed to match campaign yard signs, mailings, and advertisements. Which types of local elections stand to benefit from the use of labels? Here are just a few examples of campaigns that should add label usage to their agendas!

City Council – Driven to solve community issues?  Working to strengthen relationships with local law enforcement and emergency personnel? Pushing to save taxpayer dollars through preventive maintenance and increasing economy? Help convey community vision through the use of lapel stickers, bumper stickers, window decals, and more.

 School Board—Are safe learning environments a priority? Is fiscal responsibility at the top of the list? Working toward academic growth opportunities? Employ stickers, bumper stickers, and mailing labels to help bolster public dialogue and community engagement when it comes to school board elections.

 Referendum—Is a new school building being proposed? A community center, perhaps? Maybe a revitalization of city parks and public spaces? Stickers on local stores’ shopping bags and window decals can help show support to local causes.

 Whether it’s a local election for county sheriff, city manager or treasurer, or any of the above, lobbying for the use of labels is a smart choice. Label Works offers a wide variety of labels that can be put to work in creative ways to support candidates and causes. Some additional ways labels can be effective on the campaign trail include:

  • “I Voted” stickers—drum up excitement for getting to the polls!
  • Window decals and bumper stickers—free advertising on doors, windows, and back bumpers!
  • Water bottle labels—hand out some much-appreciated H2O at parades, picnics, or other local get-togethers
  • Address labels for mailings—help convey logos and brand identities for a cohesive campaign plan
  • ID or nametag stickers—ovals, circles, or a customized shape using our freeform™ laser cut labels!
  • Tech decals—drum up excitement with students by handing out stickers that address issues and causes. Suggest they adhere them to laptops, smartphones, iPads, and other tech devices to spread the word!

Label Works offers low minimums starting at 100, as well as quick production time. In most cases, we can have labels in your hand in as little as 24 hours (no bribes necessary!). Encourage your customers to cast their ballots in favor of campaigns that include the use of labels. They’re guaranteed to be a winning addition to their campaign endeavors!

For questions about any Label Works products, please call us at 800.522.3558. Our customer service representatives are happy to answer any questions you may have.