4 Networking Tips You Must Know

Posted on April 12, 2019 Written by 1 Comment

networking tips for small business personalized print sales and marketingWhether you are looking for a way to connect with new customers or you’re hoping to have a good conversation with other professionals, a networking event could be a great way to create those new connections. However, these events are what you make them, and creating a quality connection is as much about your skills at networking as it is about the event. Here are four networking tips you must know.

1. Listen When You Join A Conversation—And Show That You’ve Been Listening
When you’re approaching a group of people already engaged in conversation, take some time to listen. Not only will this allow you to have a good understanding of what the group is talking about, but it will also give you a chance to figure out if the conversation is relevant to your interests.

And, when you do join in yourself, acknowledge a point that has been made rather than refocusing the conversation on yourself. Not only will this ensure that you enter the conversation smoothly, but it will ensure that you maintain a friendly tone.

2. Don’t Focus on What You Want—Focus on What You Can Offer
You’re going to the networking event for a reason—usually to make new business connections and possibly make a sale—but don’t let that reason keep you from having a good conversation! Focus on what your customer is saying and how you can speak to the challenges they are facing in their business.

And speaking of that focus…

3. Polish Up Your Elevator Pitch
We’ve talked about elevator pitches before, and a networking event is tailor-made for these one-to-two-sentence summaries of your business. And you can tailor your pitch according to the event. If you’re going to a networking event for social reasons, keep your pitch focused on who you are as a print professional. If you are going to the event to connect with prospective customers, keep the pitch focused on what your business can do for them.

4. Find a Reason to Follow Up
If you’ve established a rapport with someone, keep that relationship going! Once you’ve got their contact information, be sure to reconnect within a week of meeting them. Whether it’s sending an article relevant to the topic you discussed or giving them a call to discuss their product needs, finding a practical reason to follow up can help keep the conversation going.

How do you make the most out of your networking efforts? We’d love to see your suggestions in the comments below.

Filed Under: Education, Marketing, Misc, News

Want Proof That Your Enhanced Finishes Design is Perfect? Order One!

Posted on April 10, 2019 Written by Leave a Comment

We understand that when you place an order for one of our new enhanced finishes products you want it to be perfect. Because of this, we’re offering you the option to place an order for a single announcement, business card, or postcard to proof your design! This allows you to check a printed proof of the design for a small fee before committing to your order, and it allows you to adjust the design as needed for a small additional fee for each proof.

How it Works
These proofs can be placed as a manual order or online orders—simply place your order with a quantity of one! Proofs cannot be ordered alongside any other products, but you can order press proofs of multiple Enhanced Finishes print pieces in one order. Once you’ve ordered, we’ll print it for you and send it via 2nd day air so that the proof is in your hands quickly.

The Next Step if You Ordered Online

Like what you see? Your file’s ready to go! If you placed your order online, go to the My Account page, click on Reorders (online orders only) and select your order of one via order conformation, PO number or customer information and click Start Reorder. Once you’re there, select Edit next to Product Specifications, and update the quantity.

Once you’ve taken a look at the proof, you might want to adjust your file. To order, go to the My Account page, click on Reorders (online orders only) and locate your order and click Start Reorder. Once you have located the order, click Edit next to Front Artwork to upload the new artwork and order a single-quantity proof of this new version.

The Next Step if You Ordered Through the Catalog

As with online proofs, once you have examined the proof you can contact us to order a higher quantity of the proofed item or adjust your file and create another proof. If you would like more guidance when creating another proof of your artwork—or if you want additional guidance before you start—contact your customer service team to learn more.

Ready to get started? Take a look at the updated digital copy of our catalog or visit the Enhanced Finishes page on Navitor.com to place your order.

Filed Under: Business Cards, Misc, News, Print Products, Resources, Stationery

They’re Here: NEW Enhanced Finishes!

Posted on April 5, 2019 Written by Leave a Comment

raised foil, spot uv gloss, raised spot uv gloss for postcards, business cards and announcementsAre your customers looking for a way to add polish to their business cards to make a more memorable first impression? Do they want to make their announcements for an upcoming event extra-special? Do they want the postcard for their next mailing to be truly showstopping?

We’ve got the products for you.

Navitor has debuted three new print processes: raised foil, raised spot gloss, and spot gloss. These processes are a striking addition to a wide variety of print projects. Here’s what you need to know.

Raised Foil: Nine Colors to Choose From

Raised foil creates the look of foil with the tactile appeal of a raised surface, and we’re excited to debut this new print process with a wide selection of foil colors! If your customer is looking for a classic look, take a look at gold and silver raised foil; these are classic metallic colors that are a great fit for brands looking for polished, professional appeal. They can also consider dull gold and dull silver for a similar look with more muted shine.

But their options don’t end there. Your customer can get creative with light blue, red, green, or black at the same price point as classic gold and silver options. And if your customer is looking for a trendy way to capture attention, holographic raised foil is available at a slightly higher price.

Spot Gloss: Just Where You Want It

Does your customer want to add emphasis to the most important parts of their design? They should consider spot gloss. Spot gloss, also called spot UV, allows them to apply a glossy coating in selected areas. They can use it to highlight their logo, the most important text on their print piece, part of an image, and more.

You can also achieve a more subtle look by using spot gloss as a design element in areas where there is no print or in areas where you have used a flood coat to apply a single color. This will create a surprising pop of shine from certain angles, making it a great way to add an unexpected design element or to create a pattern with flair.

And if your customer wants to add dimension to their spot gloss print…

Raised Spot Gloss: Bringing Gloss to New Heights
Love the look of spot gloss but want the tactile appeal of a raised surface? Raised spot gloss is here to deliver! You can use raised spot gloss similarly to spot gloss, but in addition to the pop of shine it will create a raised surface for even more emphasis.

Want to Know More?
If you’re looking for more information, we have a variety of different options for you! Click here to explore the products available, or download a flyer to help you introduce these new print processes to your customers. If you want to learn more about how to create the designs for these print pieces, click here for the detailed instructions you will need to create your Enhanced Finishes press files.

Are you excited about these new print processes? We’d love to see you join in the conversation in the comments below.

Filed Under: Business Cards, Misc, News, Print Products, Resources, Stationery

The Secret to Great Customer Service: Empathy

Posted on March 29, 2019 Written by Leave a Comment

What is the one skill that everybody in customer support must have? Whether you’ve been on the phone with a customer service representative or work in customer service yourself, empathy should be high on your list!

Empathy is putting yourself in others’ shoes and seeing a problem from their point of view, and in customer service it’s a helpful way to keep customer service interactions positive.  Empathy doesn’t mean that you have to totally agree with your customer, but being understanding of their stress and listening can make the difference between a customer service failure and a customer service success.

First and Foremost, Listen Carefully and Repeat What You’re Hearing in Your Own Words
One of the biggest reasons that customers want to have an empathetic customer service interaction is that they want to be understood. Listening and paraphrasing what you’ve heard can help them feel heard and can help ensure that you create a solution that actually addresses their need.

While you’re listening, pay close attention to the things that they aren’t saying, too. Details like tone and body language can help tell you what emotions are at play in the interaction. Mentioning those emotions—saying “I understand this is stressful for you,” for example—can also do a lot to show that you have heard and understood the way that the customer’s need has impacted them.

Stay Respectful
It’s easy for things to get heated when your customers are upset or under stress, but it’s essential to keep in mind how you would like to be treated if you had a similar customer concern. Stay as calm as you are able and express respect for your customers to keep them feeling important. You might even find that this respect helps diffuse the situation.

Make Customers a Part of the Solution
Does it sound like your customer is stressed because they aren’t in control? Make sure that they are able to play a part in the solution. For example, giving your customer two to three options to choose from can help them feel like they have an active role in the solution.

Finish By Showing That You Care
Studies have shown that people judge an experience based on the intense moments at its end. While you might not always be able to get them exactly the solution they were hoping for, you can always show that you care and help them walk away with a positive feeling about the experience. If their concern is still an issue, make sure to reiterate that you understand how they are impacted by that concern. If there’s a clear next step, remind them of it before you finish the conversation.

Is empathy a central part of how you approach a customer service interaction? How do you put empathy to work in your business? We’d love to see you join the conversation in the comments below.

Filed Under: Marketing, Misc, News

Quiz: Pens, Pencils, and Promotions By The Numbers

Posted on February 14, 2019 Written by Leave a Comment

personalized custom promotional pens pencils full color metal lightTake a look at your desktop. If it’s anything like mine, you probably have a cup full of pens, pencils, and markers at the ready for taking notes, signing forms, and more. And chances are that at least some of your pens or pencils will be branded promotional pieces. Your customers might be interested to know just how effective pens and pencils can be at promoting their business.

So, do you know the numbers behind promotional pens and pencils? Take this quiz to find out.

1. Writing utensils like pens and pencils are some of the most effective promotional products around. How many times are pens used every day?
A) 3 to 4 times per day.
B) 1 to 2 times per day.
C) 11 to 12 times per day.
D) 6 to 7 times per day.

2. While writing utensils are lower in cost than many other promotional products, they still have a big presence in the market. Writing utensils make up about how much of promotional products?
A) 5.67%
B) 6.67%
C) 7.67%
D) 8.67%

3. There’s one region of the United States that owns more logoed pens than the average U.S. citizen. Which one?
A) The South
B) The Southwest
C) The East
D) The Midwest

4. Let’s get into demographics. According to a study conducted in the southeastern portion of the United States, who are more likely to own a logoed pen?
A) Democrats
B) Republicans

5. Speaking of demographics, do men or women own more logoed pens?
A) Men
B) Women

6. Of course, the promotional products market is all about value, and that’s about being seen. How much does each impression or viewing of a promotional product cost the company it promotes?
A) 1/20 of a cent
B) 1/10 of a cent
C) 1/5 of a cent
D) 1 cent

7. Let’s go international for the last question! Which of these cities has the highest consumer response to promotional pens?
A) Berlin
B) Mexico City
C) Paris
D) London

ANSWERS:
1) A. Logoed pens are used an average of 3 to 4 times per day throughout their lifetime.
2) C. According to PPAI, pens and pencils amounted to 7.67% of promotional product sales in 2017.
3) D. According to ASI, 68% of consumers in the Midwest own a logoed pen.
4) A. Democrats are more likely to own a logoed pen, with 74% of them owning these pens when compared to 65% of Republicans.
5) B. More women than men own logoed pens in the United States, though the gap is smaller than it was between political parties. 58% of women own logoed pens compared to 54% of men.
6) B. The cost per impression in the United States is less than 1/10 of a cent—that’s a lot of views per penny!
7) D. ASI says that 56% of people in London had received promotional pens in the last 12 months and rated them highly.

How did you do? Did you learn something new about pens and pencils? We’d love to hear about your score in the comments below.

Filed Under: Education, Misc, News, Print Products, Promotional Products

Three Challenging Customers and How to Speak to Their Needs

Posted on January 31, 2019 Written by Leave a Comment

Every customer that comes to you with a question or concern is unique, but many customers have similar challenges. Whether your customer is angry, is asking a question you don’t have the answer to, or is competing with another customer for your time, sometimes speaking to the current situation is as important as their customer service concern. Here are three challenging customers and how to speak to their needs.

1. The Angry Customer
Anger can be a very challenging emotion to handle when you’re working with a customer, and it’s one you’re bound to find at some point. Some customers are angry because their order isn’t coming together the way they wanted it. Some are frustrated because they are confused by the ordering process. Still others are simply having a bad day.

So how can you turn their anger into a more positive experience? Start by using listening and empathy to get them to a calmer place. Listen to how they’re feeling and acknowledge their frustration, and try to keep yourself from getting defensive. This might help calm them down and it will give you a chance to consider why they are contacting you. Then, once you’ve listened, talk things through to ensure that you’ve heard correctly.

2. The Competing Customers
Trying to help two customers at once can be quite a challenge, and when two customers compete for your attention you might find yourself feeling scattered or stretched too thin. It can also leave your customers feeling frustrated.

One of the most important ways to take care of competing customers is making sure that every customer feels that their question or order is important. If possible, set aside some time to focus on each customer, handling one request first and then the other. Apologize to the customer who is delayed and make sure that they have your undivided attention once you are able to address their needs.

And if your customers are competing for your attention because they both have important orders that need to be printed at the same time, consider making yourself a checklist for each order so you can ensure that you don’t miss anything for either order. Not only will this help you stay organized, it will allow you to keep the two tasks from getting tangled.

3. The Customer Who Wants an Answer You Don’t Have
Sometimes you simply don’t have the answers, and that can be frustrating for both you and the customer. However, the important thing is that you try. For example, if your customer wants to know something about the products you offer that you don’t know immediately, tell them that you will seek out the answer and then follow up in the next few days. They will appreciate your efforts and it gives you a chance to find out the information for yourself.

Have you met these challenging customers? How do you turn these customer service challenges into successes? We’d love to see you join the conversation in the comments below.

Filed Under: Marketing, Misc, News

New Year’s Resolution: Take More Breaks (And How to Do That)

Posted on January 11, 2019 Written by Leave a Comment

new year's resolution for your personalized print business take more breaks

The start of 2019 is a great time to look back at 2018 and consider how you can improve your work and your business in the next year. And, if the end of your year was anything like ours, you were probably busy during the holiday season. If the holiday rush left you feeling harried, you might want to consider this idea for a New Year’s resolution: taking more breaks.

Why Take More Breaks?
It can be hard to justify taking a break, especially when you’re feeling overloaded, but breaks really do help you work better! In a 2013 article, the New York Times wrote that a strategic break in your day “boosts productivity, job performance and, of course, health.” If you spend too long on one task without giving yourself time to refresh, on the other hand, you might find your energy and your focus flagging.

When Should You Be Taking Breaks? Consider Scheduling them Ahead of Time
If you’re having trouble taking breaks, you probably want to get the most out of the breaks you take. A number of different sources have weighed in on how often you should take a break and how long in order to get the most out of it:

  • One University of Illinois study suggests taking a break once every hour.
  • Magazine suggests taking a break every hour to hour-and-a-half.
  • Desktime, a time-tracking app, says that it’s most effective to take a 17-minute break every 52 minutes.
  • Robert Pozen of the MIT Sloan School of Management suggests taking a break every 75 to 90 minutes
  • The popular Pomodoro Technique is based on taking a short break every 25 minutes and a longer break every 90 minutes or so.

So which of these recommendations should you use? That depends on you and what works best for your business. You could try out each option for a day or two to see which one makes you most productive, you could pick the one that works best with your work load for the day, or create a system of breaks that is entirely your own.

And, once you’ve got a system in place, be sure to follow it. Make those breaks a part of your schedule so that you have time set aside every day to recharge. Put them on your calendar, and, if you have to, set a timer.

Can’t Take A Break from Work? Take A Break From Your Current Task
If you feel guilty about taking a break, you’re not alone. According to one study, most people just “power through” their work day. And sometimes you genuinely can’t get away from your work on a busy day. So what should you do then? Consider taking a break from your current task by changing your focus to another one. You might not be taking off for a walk or a run to a local café, but the change in topic will still give your brain a chance to recharge before you get back to it.

Is taking more breaks on your New Year’s resolution list? We’d love to see your resolutions in the comments below! And be sure to check back next week for another of our New Year’s resolutions that you might want to consider adding to your list.

Filed Under: Education, Marketing, Misc, News
« Previous Page