Perfect Print for Real Estate

Posted on June 13, 2019 Written by Leave a Comment

Whether you’re working with a small realtor or a large company, print is an essential part of their repertoire of sales tools! Print pieces add professionalism to their office, help bring together open house events, and more. Here are our top suggestions for print pieces perfect for the real estate market.

Signage
With versatile full color print, different styles to suit different budgets, and a freestanding style that makes them easy to display in front of houses, yard signs are a classic print piece for the real estate market for a reason! Full color plastic yard signs are a lightweight and eyecatching option that your customer is sure to love. If your customer wants to make a bigger investment in their signage, on the other hand, they should consider full color metal yards signs; these durable signs are easy to reuse time and again.

Business Cards
Another business classic that real estate professionals should keep on hand is a business card. They should particularly look into including realtor photos on their business cards because it is one more way to reinforce the personal connection that realtors build with home buyers.

Folders
No matter how many homes are on a buyer’s list, it can be hard to keep their information straight. Offering them a branded folder is a great way to keep that information organized and to add a polished finishing touch to the home buying experience. Branded folders can also be used to hold paperwork, create welcome packets to be given at closing, or to hold files in the office with professional polish.

Promotional Products
Promotional products are an ideal way for your customers to get the word out about their business. Your customers in the real estate market can attach key fobs to keys at closing, give business card magnets to remind new homeowners of their realtor’s contact information, and hand out a variety of other promotional products at community events to connect with new buyers. They can also create personalized napkins perfect for adding a branded touch to any refreshments offered at an open house.

Labels
In addition to more traditional uses like address labels and name labels, labels are also a popular addition to open house events. Use labels to personalize water bottles at the refreshment table, seal paperwork, and more.

And this only scratches the surface of what print can do for the real estate market. Want more ideas? Consider requesting a copy of our property management vertical market kit for your next sales meeting!

Are there any other products that you would recommend for real estate? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Deals, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery

Promotional Power for Your Customers is Just a Click Away!

Posted on May 22, 2019 Written by Leave a Comment

Is your customer looking for a way to promote their business this summer? Will they be promoting their business at a tradeshow, networking event, or local fair? Do they want to tell their customers about new products? Some of the best options are only a click away! Here are just a few of the options that you can find on Navitor.com.

Why Buy Online?
Ordering through Navitor.com allows you to benefit in a variety of different ways. The direct web-to-press path of orders allows your order to be completed faster, and digital proofing allows you instant access to a PDF proof for you and your customers to review before you finalize your order.

Buying online also makes it easier for you to reorder your customers’ favorites. Online reordering means that you can place a reorder from any location where you have an internet connection and your artwork will be where you need it when you reorder. If you want to know more about reorders, check out our quick guide to learn more.

Promotional Products with Power
If you haven’t taken a look at the promotional products we offer on our website, you could be missing out on easy ordering and reordering of some of our most popular options! Napkins are a popular addition to events where food will be served like open houses or banquets, and calendars are a classic option that your customers should keep in mind throughout the year. Drinkware and bags are popular and practical, and a variety of options are available online. Silicone card sleeves are a great fit for customers looking to promote their business and create something with high tech appeal.

Picking Up the Pace with Print Pieces
When your customer is preparing for an event, promotional products are a promising way to bring people into a conversation. However, it’s essential that they support promotional products with print to keep that conversation going! Brochures and sales sheets are ready-made for the job. Not only do these print pieces offer your customer the opportunity to pair informative text with full color images, but they’re portable enough to tuck into promotional bags, folders, invoices, and more.

Pocket Sized Print for Promotions
Is your customer looking for a smaller print piece for their summer promotional goals? When they want to highlight a single new product or focus on the high points of what their business offers, smaller print pieces could be the perfect fit. Bookmarks are a great choice for showing off the features of new products, and they offer the versatility of full color print on a convenient small canvas.

Which print pieces do your customers use to promote their business? Which are their favorites? We’d love to see your recommendations in the comments below.

Filed Under: Business Cards, Education, Marketing, News, Print Products, Promotional Products, Stationery

4 Reasons to Consider Raised Foil

Posted on May 17, 2019 Written by Leave a Comment

A few weeks ago we told you about what spot gloss print can do, and now we want to introduce you to raised foil! Raised foil is a versatile addition to your customers’ print pieces that is sure to attract attention. Here are four reasons they should consider adding raised foil to their next business card, announcement, or postcard order.

1. More Color for More Creativity
We debuted raised foil with nine different colors to choose from because we understand that more options allow you to connect with more customers. With classic gold and silver metallic—shiny or dull—and a variety of other colors including eye-catching silver holographic foil, your customer has the variety of foil colors they need to create just the look they’re looking for.

And speaking of color…

2. Bring the Shine of Foil to Full Color
Does your customer love the versatility of full color but want the elegance of foil? Do they want to bring their favorite foil style to new heights? Do they want to give their full color brand style an upgrade? Raised foil is a great way to do just that. Because raised foil is paired with full color print, your customer has a broad palette of color to play with in both foil and ink. They can add foil accents to full color images, add foil text to vibrant photographs, and much more.

3. Foil with Fine Detail
Not only does raised foil give your customer a variety of options for color, it also gives them a variety of options for design. Whether they are looking for bold foil designs or fine detail, raised foil delivers. If you want to know more about the best ways to design for raised foil, take a look at this design guide for more information.

4. You Can Be Sure of Your Design
We understand that these new print processes can be daunting—that’s why we offer the opportunity for you to order a single business card, announcement, or postcard. This allows you to check a printed proof of the design for a small fee before committing to your order, and it allows you to adjust the design as needed for a small additional fee for each proof.

Want to promote this print process to your customers? We’ve created this flyer to help you show off what raised foil print can do. And, when you’re ready to order, you can order either through our catalog or on Navitor.com.

What do you like best about raised foil? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, News, Print Products, Resources, Stationery

Boost Summer Sales for Small Business

Posted on May 8, 2019 Written by 2 Comments

Are you looking for a way to boost your sales this summer? We’ve got news for you! The latest of our vertical market sales kits is here, giving you a chance to speak directly to the print needs of small businesses. Here’s what you need to know about this new kit.

small business kit brochure, business cards, announcements, letterhead, forms, postcards, announcements

What’s In It?
We’ve created this kit around a lawn care business, and all of the products are hand-picked for that market. Practical pieces like business cards, forms, and letterhead are just the start. “Thank you” notes can help build rapport with customers at the end of the season, brochures are a great way to inform prospective customers of new services, and other pieces like Post-it® Notes and door hangers make great leave-behinds if your customer is going door-to-door to drum up business.

These products might be tailored for lawn care, but they’re a great fit for a wide variety of small businesses looking to give a boost to their marketing strategy. Use the kit as an example of how your customer could create a complete print suite no matter what market they’re working in.

How Can You Use It?
Ready to put this sales kit to work? Be sure to bring it with you when you meet with potential customers, especially if you work often with small businesses. It’s also important to keep the samples within reach for when customers walk into your storefront, because you never know when a small business owner will reach out to you.

These kits can be used for much more than samples, though. They are also a great way to highlight cross-selling opportunities. Did your customer come to you for letterhead and business cards to stock up for the summer season, for example? This kit will show them how they could create other print pieces to give their small business an additional boost.

Ready for the Summer Slump
With so many people heading out on vacation, summer can be a slow season. That’s why we are debuting this kit now. A new sales tool for reaching out to a new market could help you connect with new customers even during a slow season.

Best of all, this new sales kit is available free of charge. Simply contact your customer care team to request yours or visit our website to request a kit online.

What do you think of this new sales kit? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Labels, Marketing, Misc, News, Print Products, Promotional Products, Resources

Your How-To Guide for Enhanced Finishes

Posted on May 1, 2019 Written by Leave a Comment

You’ve heard about Navitor’s new enhanced finishes products—are you ready to design them? Today we’re taking you through how to create enhanced finishes files, step by step.

1. Know Your Resources!
We know it can be daunting to create the designs for our enhanced finishes products at first—that’s why we have created a few resources that could help you navigate the design process more effectively. If you want to spend some time getting to know the process, we recommend visiting our website for downloadable file creation tutorials.

You can also use these documents with your customers when they are creating their own designs. The unbranded documents feature all of the file requirements for each print process, making them an excellent option for customers who want to get hands on with the design process themselves.

Are you more of a visual learner? We’ve got you covered there, too—watch this video created by one of our graphic designers to see the process step by step!

2. Download Your Enhanced Finishes Swatch Library
Ready to get started? Start by downloading the swatch library from the Enhanced Finishes page on Navitor.com.

3. Open Your Full Color Design and the Enhanced Finishes Swatch Library
A full color design is the foundation of your enhanced finishes design, so start with that full color design. Then, once the base design is ready to go, open up the swatch library you downloaded in step two.

how to design enhanced finishes spot uv gloss, raised gold silver foil, raised spot ultraviolet gloss

4. Create a New Layer For Enhanced Finishes
Whatever design elements you want to bring spot gloss, raised spot gloss, or raised foil to, create a new layer and place them there. Next use one of the various enhanced finish swatches to color the elements then from attributes set them to “Overprint Fill” so they receive the enhanced finish.

5. Create Your Press File
Your design is ready to go! Double-check to ensure that your file will be created using CMYK color and export the file!

6. Still Not Sure? Order One.
We know that you might want a bit of extra practice before you are ready to place your full order, which is why we offer you the option to order a single print piece. This press proof gives you the chance to review your design for a small fee and adjust as needed.

What do you love most about our new enhanced finishes business cards, announcements, and postcards? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, News, Print Products, Resources, Stationery

The Importance of a Well-Coordinated Stationery Suite

Posted on April 25, 2019 Written by 1 Comment

Your customers come to you for a lot of different reasons. Maybe they need business cards for an upcoming event. Maybe they have to create a brochure for a new product. Maybe they want folders to keep organized at their business. However, if your customers are ordering their stationery pieces individually, they might not be taking advantage of the benefits that can come from coordinating their print pieces with each other.

Make Their Business Look More Put-Together
This is the biggest reason for your customers to coordinate their print pieces. When their print pieces look coordinated, it makes their entire business look a little more polished and organized by extension. This starts with their more traditional pieces, of course—a well-matched stationery set is the foundation of professional corporate communications.

Your customer can also extend this idea to other pieces. From keeping offices organized to presenting ideas to customers, branded folders can add a special touch to your customer’s print order. When the time comes for your customers to send out announcements for company news or invitations for their next big event, creating announcements that coordinate with their existing stationery can be a great way of ensuring the event feels connected to your customer’s brand. And when your customer matches their brochures, sales sheets, and rack cards to their other print pieces, it will make sure your customer’s brand is top of mind when their clients think of the new products and services that those print pieces promoted.

Create the Right Mood with Every Print Piece
When your customer coordinates all of their print pieces, it ensures that every piece creates the right feel. After all, once your customer has chosen a business card stock that conveys quality or a print process that creates just the right look for their brand, it’s easy to create that same feel by matching other pieces to that business card.

That doesn’t mean they all have to look exactly alike, though. By using an accent color, on the other hand, your customer’s stationery suite will continue to look cohesive but have a more varied, creative look. This is an ideal option for customers who want to convey a lively, friendly, or artistic personality with their print pieces.

Make Your Customer’s Brand Instantly Recognizable
The more your customer’s brand is seen, the bigger the benefits for their business. This means that every piece of print that they send out—from the branded business envelope that holds an invoice to the business card that accompanies a sales representative to an official meeting—is a chance for one more impression. Not only does this make your customer’s brand more recognizable, it keeps their brand top of mind for their clients.

What are your customer’s favorite print pieces? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Marketing, News, Print Products, Stationery

3 Ways to Use Spot Gloss Print

Posted on April 18, 2019 Written by Leave a Comment

A few weeks ago we debuted our new selection of enhanced finishes, and we wanted to take a moment to highlight how you and your customers can use one of those finishes to create striking design. Spot gloss—also called spot UV—applies a shiny, flat coating to specific areas of a design, and it could be just what your customer needs to make their announcement, business card, or postcard a striking success.

1. Emphasize Design Elements
We’ve paired our enhanced finishes with full color print, so it is easy for your customer to emphasize just the most important elements of their design. Gloss can be applied over a full color logo, the most important text in the design, or even specific elements of an illustration like the moon in a starry sky. This use for spot gloss print has become increasingly popular in recent years, and you might have seen spot gloss adding a bit of extra shine to specific areas of book covers or business cards.

2. Add Accent to Solid Blocks of Color
If your customer is looking for a way to add spot gloss to their print piece, adding spot gloss to an area of solid color could also be a great addition. Consider printing a spot gloss version of your customer’s logo over a solid block of color for an unexpected design element or add a pattern like stripes or dots to a color block border.

The shine of spot gloss will provide the greatest contrast when applied over a darker or more saturated color, but spot gloss can also be striking on lighter colors. And speaking of light colors…

3. Let Gloss Take Center Stage
Whether your customer is looking for an unexpected design element or loves a minimalist look, spot gloss could help them create a stylish print piece all on its own. When spot gloss is applied to white stock in lieu of ink, it creates a design element that commands attention. It’s a good way to create a subtle design on the front of an announcement or use spot gloss to show off your customer’s logo on one side of their business card.

If you’re using spot gloss as the central element of the design, think about it like spot color printing, but the color is a clear shine.

Want to promote this print process to your customers? We’ve created this flyer to help you show off what spot gloss print can do. And, when you’re ready to order, you can order either through our catalog or on Navitor.com.

What do you like best about the look of spot gloss? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, Education, News, Print Products, Stationery

Want Proof That Your Enhanced Finishes Design is Perfect? Order One!

Posted on April 10, 2019 Written by Leave a Comment

We understand that when you place an order for one of our new enhanced finishes products you want it to be perfect. Because of this, we’re offering you the option to place an order for a single announcement, business card, or postcard to proof your design! This allows you to check a printed proof of the design for a small fee before committing to your order, and it allows you to adjust the design as needed for a small additional fee for each proof.

How it Works
These proofs can be placed as a manual order or online orders—simply place your order with a quantity of one! Proofs cannot be ordered alongside any other products, but you can order press proofs of multiple Enhanced Finishes print pieces in one order. Once you’ve ordered, we’ll print it for you and send it via 2nd day air so that the proof is in your hands quickly.

The Next Step if You Ordered Online

Like what you see? Your file’s ready to go! If you placed your order online, go to the My Account page, click on Reorders (online orders only) and select your order of one via order conformation, PO number or customer information and click Start Reorder. Once you’re there, select Edit next to Product Specifications, and update the quantity.

Once you’ve taken a look at the proof, you might want to adjust your file. To order, go to the My Account page, click on Reorders (online orders only) and locate your order and click Start Reorder. Once you have located the order, click Edit next to Front Artwork to upload the new artwork and order a single-quantity proof of this new version.

The Next Step if You Ordered Through the Catalog

As with online proofs, once you have examined the proof you can contact us to order a higher quantity of the proofed item or adjust your file and create another proof. If you would like more guidance when creating another proof of your artwork—or if you want additional guidance before you start—contact your customer service team to learn more.

Ready to get started? Take a look at the updated digital copy of our catalog or visit the Enhanced Finishes page on Navitor.com to place your order.

Filed Under: Business Cards, Misc, News, Print Products, Resources, Stationery

They’re Here: NEW Enhanced Finishes!

Posted on April 5, 2019 Written by Leave a Comment

raised foil, spot uv gloss, raised spot uv gloss for postcards, business cards and announcementsAre your customers looking for a way to add polish to their business cards to make a more memorable first impression? Do they want to make their announcements for an upcoming event extra-special? Do they want the postcard for their next mailing to be truly showstopping?

We’ve got the products for you.

Navitor has debuted three new print processes: raised foil, raised spot gloss, and spot gloss. These processes are a striking addition to a wide variety of print projects. Here’s what you need to know.

Raised Foil: Nine Colors to Choose From

Raised foil creates the look of foil with the tactile appeal of a raised surface, and we’re excited to debut this new print process with a wide selection of foil colors! If your customer is looking for a classic look, take a look at gold and silver raised foil; these are classic metallic colors that are a great fit for brands looking for polished, professional appeal. They can also consider dull gold and dull silver for a similar look with more muted shine.

But their options don’t end there. Your customer can get creative with light blue, red, green, or black at the same price point as classic gold and silver options. And if your customer is looking for a trendy way to capture attention, holographic raised foil is available at a slightly higher price.

Spot Gloss: Just Where You Want It

Does your customer want to add emphasis to the most important parts of their design? They should consider spot gloss. Spot gloss, also called spot UV, allows them to apply a glossy coating in selected areas. They can use it to highlight their logo, the most important text on their print piece, part of an image, and more.

You can also achieve a more subtle look by using spot gloss as a design element in areas where there is no print or in areas where you have used a flood coat to apply a single color. This will create a surprising pop of shine from certain angles, making it a great way to add an unexpected design element or to create a pattern with flair.

And if your customer wants to add dimension to their spot gloss print…

Raised Spot Gloss: Bringing Gloss to New Heights
Love the look of spot gloss but want the tactile appeal of a raised surface? Raised spot gloss is here to deliver! You can use raised spot gloss similarly to spot gloss, but in addition to the pop of shine it will create a raised surface for even more emphasis.

Want to Know More?
If you’re looking for more information, we have a variety of different options for you! Click here to explore the products available, or download a flyer to help you introduce these new print processes to your customers. If you want to learn more about how to create the designs for these print pieces, click here for the detailed instructions you will need to create your Enhanced Finishes press files.

Are you excited about these new print processes? We’d love to see you join in the conversation in the comments below.

Filed Under: Business Cards, Misc, News, Print Products, Resources, Stationery

Summer is Coming! Here’s Your Chance to Save

Posted on April 4, 2019 Written by Leave a Comment

Your customers have a lot of events to prepare for now that warm weather is finally here. They might be hosting sidewalk sales to bring more foot traffic into their store. They might be preparing to host a booth at the commercial building of a fair or sponsor an upcoming community event. They might want to replenish their supply of business essentials. They might have new products that they need to inform customers about.

And you’ve got the print pieces they need to make that happen.

Not only is this the perfect time to reach out to your customers about their summer print needs, but it’s also a great time to save!

Reaching Out Early for Summer Events
If your customer has events coming up, it’s a good idea to reach out early so that they can place an order for the print they need. Not only will this help ensure that you have the opportunity to save on your order—more on that in a moment—but it will also ensure that your customer’s order is in hand early and ready to go whenever their event arrives.

Want to Save?
To celebrate summer, we are offering 50% off any form of shipping for custom stationery items. Simply include coupon code CPN-50SH9 with catalog orders or visit Navitor.com to save automatically on all these products:

This offer excludes promotional products and holiday and greeting cards.

What print pieces do your customers look for as summer approaches? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Deals, News, Print Products, Resources, Stationery
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