The Business of Badges: How You and Your Customers Can Both Benefit

Almost every industry uses ID badges. You see them on bank tellers, store clerks hotel staff and bartenders. Flight attendants, nurses, and even realtors commonly wear name badges.

Badges provide an opportunity to reinforce a company’s brand while also lending a sense of professionalism. Knowing someone’s name also gives customers a sense of familiarity. And badges encourage employees to go the extra mile, knowing customers might mention them by name.

We offer an extensive selection of name badges to suit any industry.

New Offerings for 2020
Our badge line now includes two new options:

  • Full color printing on alder wood for a natural, aesthetic
  • Sublimation printing on silver or white aluminum for a more industrial feel

Reusable Name Badges
High turnover industries like retail and hospitality particularly appreciate our reusable badges. The ability to use the badges for different employees reduces costs and waste.
Our three reusable name badge options include a full color imprint with different functions:

  • Chalkboard (used with chalk or chalk marker),
  • Plastic (used with a dry erase marker)
  • Window-badge (used with customer-supplied printed name)

Engraved Name Badges
Engraved badges offer supreme durability. Choose from plastic, metal (Flexibrass), or wood. Engraving is permanent and long lasting.

Full Color Print & Sublimation Name Badges
These specialized printing processes can be used with plastic, wood, metal or acrylic for a polished appearance. These badges are ideal for customers with intricate or colorful logos.

Photo ID Badges
Custom ID badges are beneficial to workplaces where additional security is needed. They help distinguish between employees and non-employees.

Name badges are a useful tool for all types of businesses. And any time is a good time to promote them. Badges are a great way for businesses to accentuate their brand and make employees more approachable to customers. Let us know what kind of badges you use in the comments below!

Boost Sales with Folders

Presentation folders are a great marketing tool for your customers. And they are an ideal sales opportunity for you because they are as practical as they are versatile. Let’s look at the top three reasons to offer these popular products to your customers:

1. Flexible customization options: Whether your customer wants the impact of full color or the precision of spot color print, folders can be customized to perfectly suit any company’s brand.

2. High-profit potential: With an average retail order value of $800, presentation folders can greatly increase your sales.

3. Opportunities across multiple markets: Folders are used by virtually every business that has an office. But here are the leading vertical markets you should consider targeting:

  • Education & Academics
  • Automotive
  • Construction & Contractors
  • Finance & Banking
  • Government
  • Healthcare & Medical

Do you have prospects in these markets? Tell them about our extensive product offering – including standard folders, expandable folders, legal folders, mini folders and more. Of course, these aren’t the only groups looking for personalized folders. Every customer could potentially be a prospect!
Check out our folders today!

And don’t forget about our other complementary print products like certificate holders, table tents and card carriers. These are also strong sales opportunities to tie in with your next customer order.

Did we miss a vertical market where you’ve had success selling folders? We’d love to continue the conversation with you in the comments below.

New Year, New Business Cards: Help Customers Make Meaningful Connections in 2020

The start of a new year brings new opportunities. It’s the perfect time to make changes – and one change your customers should consider is upgrading their business cards. A unique business card reflecting a company’s personality can really stand out in a stack of generic cards.

In fact, according to Entrepreneur, business cards continue to provide a vital way to distinguish brands from competitors. In face-to-face meetings, business cards are often the first time clients are exposed to a brand. And if someone passes on a card to a colleague, it’s likely the only information he or she has about the company.

So business cards need to make a powerful first impression.

We offer a wide range of solutions that can be customized to reflect any company’s distinctive brand. For example:

  • Corporate customers with high-end services or products: Consider elegant cards with a thick paper stock and raised printing. Our Raised Foil Business Cards are available with a variety of foil colors options, and the shimmering effect can serve either as a stylish accent or the centerpiece of the design.
  • Fashionable, trendy businesses: Offer business cards with a distinguishing colored core that grab attention. Plus, our Crystal White Glitter Color Core Business Cards have a sparkly finish, and at a 45 pt. thickness they are sure to stand out.
  • Customers in creative fields: Propose an eye-catching shape – such as a circle or oval – to differentiate your customer’s company. We offer Shaped Full Color Business Cards in six silhouettes. There’s no rule that says you have to stick to rectangles!
  • Edgy companies promoting innovation: Recommend raised spot gloss. This specialized printing process really packs a punch whether it’s used to emphasize important elements or used as a design element on its own. Our Raised Spot Gloss Business Cards bring designs to new heights.

A professional and creative business card leaves a lasting impression. To quote the author of the Entrepreneur article, “The physical exchange and engagement creates a connection that can’t be recreated by LinkedIn or your website.” You can help your customers reach their customers – and their 2020 business goals – with our new modern offerings.

What business cards have caught your customers’ eyes recently? We’d love to hear more in the comments below.

5 Reasons You Should Try our Rebrandable eCatalogs

Did you know that you can rebrand a digital copy of our catalog with your logo and contact information? Creating an ecatalog personalized with your business’s brand takes just a few minutes, and you can use this catalog as a customer-facing sales tool. We have five reasons you should give our rebrandable ecatalog a try.

1. It’s Easy
Creating a branded piece might seem challenging, but rebrandable ecatalogs allow you to add your brand to our catalog with just a few clicks. Simply visit the navitor.com eCatalogs page to get started. Once you’re there, you can select the Navitor Catalog, the Folder Works catalog, the NSP Catalog, or the NSP Architectural Catalog. Once you’ve selected your catalog, click “Personalize” to add your logo—it’s that easy!

Once you’ve created your catalog, you can download your personalized catalog, save the catalog link for future use, or use the zoomcatalog tool to upload your email list and send an email link of your new catalog to your customers.

2. It Gives Your Customers a Chance to Browse On Their Own Time
Whether your customers want to take some time to make their print decisions or would appreciate the ability to browse before their next order, giving them the time they need to make their print decision can help your customers make a more informed decision. You can send all your customers an email link or keep the catalog link to send to new customers as a part of the acquisition process.

3. It Brings Together Your Brand And Your Print Offering
Want to give your customers a strong connection between your business and the print that you offer? Rebrandable ecatalogs can help you do just that. Showing off your logo and contact information will strengthen your brand, and tying that to print will help your business stick in the mind of your customers.

4. It’s Digital
A digital catalog is a flexible tool with staying power. When you’re unable to visit a customer in person or to bring your sales tools to them, a digital catalog is always just a click away. It also makes a great leave-behind, and you’ll never run out of copies.

5. It’s Free
The rebrandable ecatalog joins our expanding selection of free sales tools, and we’re proud to give you the tools you need to boost your business. You’ve got the opportunity to create a branded sales piece at no cost to you, so you can focus your marketing budget on direct mail pieces, print ads, and more.

Have you checked out our rebrandable catalog yet? If you haven’t, give it a look here. If you have, we’d love to hear what you thought in the comments below.

Promote Yourself, With Labels!

Looking for a fresh, new way to promote YOUR business throughout the New Year? Labels offer a cost-effective solution to getting your business in front of potential customers. Engage your audience with confidence & creativity by using labels that deliver your message when & where you need them.

  • Creatively showcase your brand while marketing goods, services & events
  • Highlight seasonal promotions/offers, events and anniversaries
  • Offer water to your customers with custom water bottle labels – keeping your brand front of mind
  • Bumper stickers and sticker sheets are great for giveaways, local parades, and tradeshows
  • Have multiple locations? Place a single label order with variable content to highlight individual storefronts
  • Track campaign effectiveness or link to your website with barcode and QR code labels

Label Works offers low minimums for projects and events of all sizes. And with many label options shipping in just 24 hours, we have a solution for even those last-minute efforts.

Being a Label Works dealer has its perks too, and here’s a nice one: as a dealer, you are eligible for 20% advertising and promotional labels for yourself! Reaching a broader client base just became easier and more affordable! As long as the label sports YOUR company name, you’ll receive a 20% discount*. Be sure to use Code: CPN-20SFP with catalog orders only.

Looking for label inspiration? Check out our selling resources for an online catalog, sales tools and so much more. As always, if you need label or pricing help, please contact Label Works at 800.522.3558 or customercare@labelworks.com. We’re here to answer any of your label questions!

*Label must have dealer’s name on it. Valid on label orders only. The discount does not apply to shipping. Code valid until 12/31/2020.

We Love Print

There’s a lot to love about print, from the subtle look of embossing to the texture of a particularly well-chosen stock to the ability to personalize cups, pens, and much more. To celebrate the holidays and our love of print, I talked to a number of members of the Navitor team and asked them what they love about print.

What did they love most?

infographicWhat do you love about print? Did any of these quotes hit home with you, or is there another product you particularly love? Tell us about it in the comments below.

Navitor.com a Year in Review

With the year coming to close, we wanted to do a wrap up of all the new products and features that have been added to Navitor.com this year.

New product additions:

  • Enhanced Finishes- Raised Foil, Raised Spot Gloss, Spot Gloss available on Announcements, Business Cards and Postcards
  • Hang Tags
  • Shaped Business Cards
  • Holiday Greetings
  • Stainless Insulated Tumbler
  • Spot Color Announcements
  • Spot Door Hangers
  • Additional Color Stock Pairing for Signs and Badges
  • Stock Additions to:
    • Blank letterhead
    • Full Color and Spot Color letterhead
    • Brochures
    • Sales Sheets
    • Stationery Envelopes
    • Glitter Stock: Business Cards, Post Cards and Announcements

New Features:

  • Mulit Design Ordering
  • Coupons
  • Additional Sales Flyers and Tools

We look forward to bringing you even more features and additions in 2020!

5 Creative Holiday Uses for Business Cards

The holiday season is here, and your customers probably have a checklist. Send out greeting cards? Check. Decorate a tree? Check. Purchase gifts? Check. But have they considered adding business cards to their checklist?

The business card might seem like an everyday item—and it is a business essential for a reason—but it can also be a small canvas for big holiday plans. Because of the wide variety of stock options available for business cards and the variety of print options, business cards could be an ideal addition to your customer’s holiday season when they are used creatively. Even better, you’ll save instantly on business card shipping throughout December. Here are our five creative ideas for using business cards in the holiday season.

Drink Tickets
Is your customer hosting an event for the holiday season? Whether they are hosting a New Year’s Eve bash, celebrating the holidays with employees or hosting a fundraiser for a good cause, drink tickets could be a must-have element of the evening. Business cards make ideal drink tickets because they are pocket-sized and easy to personalize to match any event décor.

Gift Tags
Whether your customer is creating a gift for top clients, employees, or simply friends or family, a business card could be a creative gift tag option with flair. Not only can they easily be branded for your customer’s business gifts, but they can easily be taped or tied in place with ease. Gift tags can also be printed to match event décor to add an instant finishing touch to door prizes and gifts alike. – Check out our Shaped business cards for more ideas.

Coupons
Holiday sales and special offers are a hallmark of the season, and business cards make ideal colorful coupons that can be sent alongside invoices, scattered on tables at storefronts, or stacked by the register. Your customer could also give these coupons as a gift for customers who make holiday season purchases and to encourage them to start the New Year with another purchase.

Business Cards for Santa
Does your customer want to add an extra touch to Santa’s presence at their retail location? They should consider creating business cards for him! Full color print will make them festive, and these business cards could even point kids to a Santa phone number for an extra surprise.

Event Favors and Easy-to-Distribute Gifts
Is your customer looking for a lightweight favor or gift that they can give out at large events or send to a large group of their clients? Magnetic business cards are a fun option that is a colorful surprise they’ll appreciate now and may keep for weeks and months to come.

Want one more reason to order business cards for the holiday season? You’re in luck! Business cards and other Stationery items have 50% off shipping through December! These savings will be applied automatically for online orders. Be sure to place your order by December 31st to save.

Do your customers get creative with business cards during the holiday season? We’d love to see your creative uses in the comments below.

Introducing The 2020 Label Works Catalog

We’re excited to share our 2020 Label Works custom labels catalog with you! While we’ve maintained the offering you loved from last year, we’ve also expanded and added new features. PLUS, we’ve wrapped it up in a fresh, new look!

Here’s a quick overview of what’s new for 2020:

  • Expanded Most Popular 24 Hour FasTurn® Label offering
    • 1-3 color imprint now available
    • Additional shapes, sizes and stocks added
    • Increased Process Color offering
  • NEW! Silver Film BOPP Stock
    • A standard stock for ALL 24 Hour FasTurn® Labels – no upcharge!
  • Lowered freeform™ Laser Cut Labels pricing on both Indoor & Outdoor offerings – plus, still the fastest production time in the industry
  • NEW! Reflective Labels
    • Great for high visibility in low-light or dark conditions
    • Long range scanning, perfect for warehouses

Just can’t wait to receive yours? View the 2020 Label Works e-catalog now

As always, give us a call at 1.800.522.3558 or email us at customercare@labelworks.com if you can’t find what you’re looking for; our capabilities stretch far beyond the scope of our catalog offering. Lean on Label Works to be your experts in delivering exactly what your customer is looking for!

Pantone Announces 2020 Color of the Year

Pantone, the leading authority in color, has announced their choice for color of the year in 2020: Classic Blue (PANTONE 19-4052)! A timeless and enduring blue hue is elegant in its simplicity and satisfies our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

What Does Pantone Say?
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, this color is the constancy and confidence needed for the New Year. “We are living in a time that requires trust and faith,” says Eiseman. “Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation.”

Eiseman also says that the 2020 color of the year is a boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

A Dependable and Stable Foundation in Design
Incorporating the color of the year into print and design is a great way to keep things focused and help bring clarity to your design, and “dependability” is the name of the game with this reflective blue tone. Its sense of peace and tranquility offers refuge to the human spirit.

If your customers want to pair Classic Blue with another color, they’re in luck. Pantone has a number of suggestions for color pairings when your customer is creating their print. From cool blue pairings and an array of warm and soothing shades to help induce a gently calming effect and feelings of peaceful tranquility to the human spirit.

Looking for a way to make Classic Blue even more special? Consider pairing it with a specialty stock or process! Consider pairing with Enhanced Finishes for another level of design.

A Color for All
Classic Blue is a great fit for many different industries, it’s a particularly natural fit for customers that need to convey dependability and stability in their business. From Healthcare to Banking and Finance the reassurance of Classic Blue will put their customer’s minds at ease.

What do you think of Pantone’s choice? Do you think your customers will want to use it in their print? Tell us about it in the comments below.