4 Reasons to Consider Raised Foil

Posted on May 17, 2019 Written by

A few weeks ago we told you about what spot gloss print can do, and now we want to introduce you to raised foil! Raised foil is a versatile addition to your customers’ print pieces that is sure to attract attention. Here are four reasons they should consider adding raised foil to their next business card, announcement, or postcard order.

1. More Color for More Creativity
We debuted raised foil with nine different colors to choose from because we understand that more options allow you to connect with more customers. With classic gold and silver metallic—shiny or dull—and a variety of other colors including eye-catching silver holographic foil, your customer has the variety of foil colors they need to create just the look they’re looking for.

And speaking of color…

2. Bring the Shine of Foil to Full Color
Does your customer love the versatility of full color but want the elegance of foil? Do they want to bring their favorite foil style to new heights? Do they want to give their full color brand style an upgrade? Raised foil is a great way to do just that. Because raised foil is paired with full color print, your customer has a broad palette of color to play with in both foil and ink. They can add foil accents to full color images, add foil text to vibrant photographs, and much more.

3. Foil with Fine Detail
Not only does raised foil give your customer a variety of options for color, it also gives them a variety of options for design. Whether they are looking for bold foil designs or fine detail, raised foil delivers. If you want to know more about the best ways to design for raised foil, take a look at this design guide for more information.

4. You Can Be Sure of Your Design
We understand that these new print processes can be daunting—that’s why we offer the opportunity for you to order a single business card, announcement, or postcard. This allows you to check a printed proof of the design for a small fee before committing to your order, and it allows you to adjust the design as needed for a small additional fee for each proof.

Want to promote this print process to your customers? We’ve created this flyer to help you show off what raised foil print can do. And, when you’re ready to order, you can order either through our catalog or on Navitor.com.

What do you like best about raised foil? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, News, Print Products, Resources, Stationery

New on Navitor.com: Multi-Design Ordering

Posted on May 10, 2019 Written by

What’s new from Navitor? Multi-design ordering! You’ve asked us for a more flexible ordering system, and we’re happy to deliver it to you. The Multiple Design feature allows you to upload multiple artwork files at once so that you can order all of your designs on one screen.

Big Benefits
One of the biggest benefits of multi-design ordering is that it allows you to streamline the process of ordering for a customer that needs multiple designs of the same product. This is especially helpful when you’re working with a customer who has a large number of employees that work directly with customers and might need their own business cards. Multi-design ordering will allow you to simply upload all the business cards your customer will need for their financial, insurance, hospitality, or property management business.

By uploading multiple designs at once, you’ll also save time when ordering. Because you can view all your designs on a single screen, you can easily check to ensure that fronts and backs for business cards are paired correctly for all the cards in your order, for example. This will give you back some time in your day, letting you work on other important tasks.

Get Started
Ready to place an order for multiple designs? In the Online Price Calculator, products with multi design ordering as an option will feature a check box to confirm those additional designs; you’ll see this option for business cards, signs, badges, and trading cards. Once you’ve clicked it, a new option for adding additional designs will appear, and you can put in the number of additional designs you would like to order and click “Start Your Order.” You can order up to 30 designs at once by using this process.

Once you’ve told us how many designs you want to order, click “Upload Artwork” and upload your files. Once the designs are uploaded, you can add the artwork to the blank canvases in the studio and approve your artwork.

Are you more of a visual learner? Download this quick guide to walk you through the process.

What do you love most about multi-design ordering? We’d love to see you join in the conversation in the comments below.

Filed Under: Education, News, Resources

3 Tips to Supercharge Your Summer Marketing

Posted on May 9, 2019 Written by

A few months back we talked through our top tips for giving a boost to your marketing in spring. As weather continues to get warmer, it’s time to turn our attention to summer—and to summer marketing! While it can be easy to lose sight of what’s important during the busy summer months, with a few simple tips you can supercharge your marketing during the summer season.

1. Pick a Theme
Summer can be a busy time for both you and your customers, and having a theme to pull you throughout the summer can help give a boost to your brand recognition. Whether it’s a a marketing message repeated through the summer or focusing on a few favorite products, having a theme for your marketing helps ensure that busy customers are exposed to that theme. It also helps make your work easier—when you’ve got one good idea, you can run with it for the season!

2. Make It Visually Appealing
When you think of summer, you probably think of vibrant colors. To keep up with that trend, it’s a good idea for you to focus on keeping your marketing efforts visually interesting. Use eyecatching colors or readable designs to show off your favorite products in emails, flyers, or marketing pieces. Use samples to create a display on a tabletop or in a window. Bring print pieces with visual appeal to your sales meetings.

3. Don’t Be Afraid to Take a Shortcut
Now, we don’t mean that you should skimp on marketing this summer—even though it’s busy, you want your business to keep moving in the warm weather—but it’s important that you know where you can take something off your plate. The most important of these “shortcuts” could be something we’ve talked about quite a few times: the sales tools your suppliers offer. For example, if your suppliers offer unbranded sales flyers, consider using those flyers as the backbone of an awareness campaign.

Why are these “shortcuts” so important? First and foremost, because these sales tools are ready for you to use and they help you save time during a busy time of the year. They also allow you to focus on how best to speak to your customers. Do they prefer physical marketing pieces? Print the flyer to give them at your next sales meeting. Do they want to peruse marketing pieces on their own time? Attach a flyer—or link them to a personalized e-catalog—along with your next email. Do they respond best to seeing print pieces in person? Pull out your samples and use the flyers as a reminder of the pieces they looked at during your meeting.

How do you keep your marketing strategy moving during the busy summer months? We’d love to see your tips and tricks in the comments below.

Filed Under: Education, Marketing, Misc, News, Resources

Boost Summer Sales for Small Business

Posted on May 8, 2019 Written by

Are you looking for a way to boost your sales this summer? We’ve got news for you! The latest of our vertical market sales kits is here, giving you a chance to speak directly to the print needs of small businesses. Here’s what you need to know about this new kit.

small business kit brochure, business cards, announcements, letterhead, forms, postcards, announcements

What’s In It?
We’ve created this kit around a lawn care business, and all of the products are hand-picked for that market. Practical pieces like business cards, forms, and letterhead are just the start. “Thank you” notes can help build rapport with customers at the end of the season, brochures are a great way to inform prospective customers of new services, and other pieces like Post-it® Notes and door hangers make great leave-behinds if your customer is going door-to-door to drum up business.

These products might be tailored for lawn care, but they’re a great fit for a wide variety of small businesses looking to give a boost to their marketing strategy. Use the kit as an example of how your customer could create a complete print suite no matter what market they’re working in.

How Can You Use It?
Ready to put this sales kit to work? Be sure to bring it with you when you meet with potential customers, especially if you work often with small businesses. It’s also important to keep the samples within reach for when customers walk into your storefront, because you never know when a small business owner will reach out to you.

These kits can be used for much more than samples, though. They are also a great way to highlight cross-selling opportunities. Did your customer come to you for letterhead and business cards to stock up for the summer season, for example? This kit will show them how they could create other print pieces to give their small business an additional boost.

Ready for the Summer Slump
With so many people heading out on vacation, summer can be a slow season. That’s why we are debuting this kit now. A new sales tool for reaching out to a new market could help you connect with new customers even during a slow season.

Best of all, this new sales kit is available free of charge. Simply contact your customer care team to request yours or visit our website to request a kit online.

What do you think of this new sales kit? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Labels, Marketing, Misc, News, Print Products, Promotional Products, Resources

Your How-To Guide for Enhanced Finishes

Posted on May 1, 2019 Written by

You’ve heard about Navitor’s new enhanced finishes products—are you ready to design them? Today we’re taking you through how to create enhanced finishes files, step by step.

1. Know Your Resources!
We know it can be daunting to create the designs for our enhanced finishes products at first—that’s why we have created a few resources that could help you navigate the design process more effectively. If you want to spend some time getting to know the process, we recommend visiting our website for downloadable file creation tutorials.

You can also use these documents with your customers when they are creating their own designs. The unbranded documents feature all of the file requirements for each print process, making them an excellent option for customers who want to get hands on with the design process themselves.

Are you more of a visual learner? We’ve got you covered there, too—watch this video created by one of our graphic designers to see the process step by step!

2. Download Your Enhanced Finishes Swatch Library
Ready to get started? Start by downloading the swatch library from the Enhanced Finishes page on Navitor.com.

3. Open Your Full Color Design and the Enhanced Finishes Swatch Library
A full color design is the foundation of your enhanced finishes design, so start with that full color design. Then, once the base design is ready to go, open up the swatch library you downloaded in step two.

how to design enhanced finishes spot uv gloss, raised gold silver foil, raised spot ultraviolet gloss

4. Create a New Layer For Enhanced Finishes
Whatever design elements you want to bring spot gloss, raised spot gloss, or raised foil to, create a new layer and place them there. Next use one of the various enhanced finish swatches to color the elements then from attributes set them to “Overprint Fill” so they receive the enhanced finish.

5. Create Your Press File
Your design is ready to go! Double-check to ensure that your file will be created using CMYK color and export the file!

6. Still Not Sure? Order One.
We know that you might want a bit of extra practice before you are ready to place your full order, which is why we offer you the option to order a single print piece. This press proof gives you the chance to review your design for a small fee and adjust as needed.

What do you love most about our new enhanced finishes business cards, announcements, and postcards? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, News, Print Products, Resources, Stationery

Want Proof That Your Enhanced Finishes Design is Perfect? Order One!

Posted on April 10, 2019 Written by

We understand that when you place an order for one of our new enhanced finishes products you want it to be perfect. Because of this, we’re offering you the option to place an order for a single announcement, business card, or postcard to proof your design! This allows you to check a printed proof of the design for a small fee before committing to your order, and it allows you to adjust the design as needed for a small additional fee for each proof.

How it Works
These proofs can be placed as a manual order or online orders—simply place your order with a quantity of one! Proofs cannot be ordered alongside any other products, but you can order press proofs of multiple Enhanced Finishes print pieces in one order. Once you’ve ordered, we’ll print it for you and send it via 2nd day air so that the proof is in your hands quickly.

The Next Step if You Ordered Online

Like what you see? Your file’s ready to go! If you placed your order online, go to the My Account page, click on Reorders (online orders only) and select your order of one via order conformation, PO number or customer information and click Start Reorder. Once you’re there, select Edit next to Product Specifications, and update the quantity.

Once you’ve taken a look at the proof, you might want to adjust your file. To order, go to the My Account page, click on Reorders (online orders only) and locate your order and click Start Reorder. Once you have located the order, click Edit next to Front Artwork to upload the new artwork and order a single-quantity proof of this new version.

The Next Step if You Ordered Through the Catalog

As with online proofs, once you have examined the proof you can contact us to order a higher quantity of the proofed item or adjust your file and create another proof. If you would like more guidance when creating another proof of your artwork—or if you want additional guidance before you start—contact your customer service team to learn more.

Ready to get started? Take a look at the updated digital copy of our catalog or visit the Enhanced Finishes page on Navitor.com to place your order.

Filed Under: Business Cards, Misc, News, Print Products, Resources, Stationery

They’re Here: NEW Enhanced Finishes!

Posted on April 5, 2019 Written by

raised foil, spot uv gloss, raised spot uv gloss for postcards, business cards and announcementsAre your customers looking for a way to add polish to their business cards to make a more memorable first impression? Do they want to make their announcements for an upcoming event extra-special? Do they want the postcard for their next mailing to be truly showstopping?

We’ve got the products for you.

Navitor has debuted three new print processes: raised foil, raised spot gloss, and spot gloss. These processes are a striking addition to a wide variety of print projects. Here’s what you need to know.

Raised Foil: Nine Colors to Choose From

Raised foil creates the look of foil with the tactile appeal of a raised surface, and we’re excited to debut this new print process with a wide selection of foil colors! If your customer is looking for a classic look, take a look at gold and silver raised foil; these are classic metallic colors that are a great fit for brands looking for polished, professional appeal. They can also consider dull gold and dull silver for a similar look with more muted shine.

But their options don’t end there. Your customer can get creative with light blue, red, green, or black at the same price point as classic gold and silver options. And if your customer is looking for a trendy way to capture attention, holographic raised foil is available at a slightly higher price.

Spot Gloss: Just Where You Want It

Does your customer want to add emphasis to the most important parts of their design? They should consider spot gloss. Spot gloss, also called spot UV, allows them to apply a glossy coating in selected areas. They can use it to highlight their logo, the most important text on their print piece, part of an image, and more.

You can also achieve a more subtle look by using spot gloss as a design element in areas where there is no print or in areas where you have used a flood coat to apply a single color. This will create a surprising pop of shine from certain angles, making it a great way to add an unexpected design element or to create a pattern with flair.

And if your customer wants to add dimension to their spot gloss print…

Raised Spot Gloss: Bringing Gloss to New Heights
Love the look of spot gloss but want the tactile appeal of a raised surface? Raised spot gloss is here to deliver! You can use raised spot gloss similarly to spot gloss, but in addition to the pop of shine it will create a raised surface for even more emphasis.

Want to Know More?
If you’re looking for more information, we have a variety of different options for you! Click here to explore the products available, or download a flyer to help you introduce these new print processes to your customers. If you want to learn more about how to create the designs for these print pieces, click here for the detailed instructions you will need to create your Enhanced Finishes press files.

Are you excited about these new print processes? We’d love to see you join in the conversation in the comments below.

Filed Under: Business Cards, Misc, News, Print Products, Resources, Stationery

Summer is Coming! Here’s Your Chance to Save

Posted on April 4, 2019 Written by

Your customers have a lot of events to prepare for now that warm weather is finally here. They might be hosting sidewalk sales to bring more foot traffic into their store. They might be preparing to host a booth at the commercial building of a fair or sponsor an upcoming community event. They might want to replenish their supply of business essentials. They might have new products that they need to inform customers about.

And you’ve got the print pieces they need to make that happen.

Not only is this the perfect time to reach out to your customers about their summer print needs, but it’s also a great time to save!

Reaching Out Early for Summer Events
If your customer has events coming up, it’s a good idea to reach out early so that they can place an order for the print they need. Not only will this help ensure that you have the opportunity to save on your order—more on that in a moment—but it will also ensure that your customer’s order is in hand early and ready to go whenever their event arrives.

Want to Save?
To celebrate summer, we are offering 50% off any form of shipping for custom stationery items. Simply include coupon code CPN-50SH9 with catalog orders or visit Navitor.com to save automatically on all these products:

This offer excludes promotional products and holiday and greeting cards.

What print pieces do your customers look for as summer approaches? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Deals, News, Print Products, Resources, Stationery

Getting Organized For Spring? 3 Things to Learn From the Planner Trend

Posted on April 3, 2019 Written by

One of the biggest trends I’ve seen since the beginning of the year is planners and bullet journals. While the planner trend is largely geared toward keeping people organized in their personal lives, this trend could also teach you a lot about staying organized in your work. Whether you keep your notes on a calendar, keep a printed checklist, have a favorite app on your phone or are hoping to take the first step in getting organized, here are three things the planner trend can teach you about keeping your work day on track.

1) Monthly, Weekly, or Daily Formats: Choose What Works For You
Whether you’re jumping into a bullet journal or just trying to keep your to-do lists on track, one of the biggest things to take from the planner trend is that you should choose the format that works best to keep you organized. Whether you want to plan on a monthly calendar so you can see longer-range plans at a glance or you prefer to plan your schedule day-by-day or even project-by-project, personalizing your plans according to your needs helps ensure that you stay on track.

When you’re working on getting organized, this might take some trial and error. You might want to make yourself a daily checklist and pin it up next to your calendar, for example. You might want to divide a notebook page in half with one side for meetings and another for important tasks. You might even keep your list on an app on your phone or on your computer. Whatever you choose, give it a week or so before deciding if it’s the right method for you.

2) Keep Your To-Do Lists and Meetings in One Place
Keeping your plans on one page is a helpful way to ensure that you don’t miss anything, and that can be a big help in your work day. Whether you keep everything in one binder like planner aficionados or simply have a designated space on your desk for your to-do list, by keeping all your daily tasks together you will be able to avoid double-booking yourself or scheduling too much in a day when you have a long sales meeting with an important customer.

And speaking of things to keep in one place…

3) Keep Notes On Hand—And Date Them!
Don’t be afraid to keep your notes in the same place as your schedule. This can make it easier for you to find your notes and it can make it easier to look back on how a project has progressed. It’s also important to date your notes so that you can reference when a note was taken—after all, it’s important to know which notes are the most up-to-date.

How do you stay organized? Do you keep a planner for your work day, or do you use another method? Join the conversation in the comments below.

Filed Under: Education, Marketing, News, Resources

3 Reasons to Check Out NSP’s Architectural Signage Catalog

Posted on March 21, 2019 Written by

What’s new from Navitor Specialty Products (NSP)? We just released our architectural signage catalog featuring a variety of different signage options including new sign audit and installation services to support specialty signage projects and help make growing your signage business a breeze. Here are just three reasons to check out this new catalog.

Get Inspired
The first section of the catalog is dedicated to inspiration, showing off what your customers can do with the signage included in the catalog. This is a great way to highlight the effect that different signage options can create in a finished space. We show a photograph to highlight the look of the space and then break down the different sign options used so that your customer can take that inspiration directly into the ordering process.

Make the Process Simple
We know that, for your customers, transforming the space can be intimidating even on a good day. For 2019, we have added options for new services including sign audits and sign installation. This takes the fear out of the process of signage ordering for those customers that need it.

We’ve also included information to help guide you and your customers through the process of ensuring that signage is ADA-compliant. Not only does this signage make their facilities more accessible for individuals with disabilities, but it can also reflect their brand as beautifully as other signage.

And speaking of their signage options…

Choose From a Wide Selection of Products
NSP offers a wide variety of different products in this catalog, allowing your customers to choose from indoor and outdoor signage as well as signage tailor-made for special events. With a wide variety of stocks to choose from and many stylish shapes available, your customer can create signage that brings their brand style to every part of their facilities.

Filed Under: Marketing, News, Print Products, Resources
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