Coming Soon to Navitor.com: Glitter Stock!

Posted on August 1, 2019 Written by

Are your customers ready to try something new? Have they been looking for an eyecatching stock that will get them noticed? Do they want to add a touch of luxury to their print order?

Have we got news for you!

Coming soon to Navitor.com is Crystal White Glitter Color Core stock. This new addition pairs the heavyweight thickness and unexpected pop of color that comes from color core stock with the sparkle of a glittered surface! Here’s what you need to know about this new option for announcements, business cards, and postcards.

Get to Know the Sparkle: Crystal White Glitter
The crystal white finish of our glitter stock is more than just sparkly. It has a subtle, iridescent look that adds depth and visual interest to the glitter finish. And we are pleased to note that the glitter stays put on the stock’s surface—this means that it won’t lose its sparkle before it’s been handed to the customer.

The glitter also adds a textured surface to any business card, announcement, or postcard that uses glitter stock, adding an extra touch of tactile appeal. This means that when a design features heavy ink coverage and the glitter itself is covered by that ink, there is an appealing textured surface on those areas.

We are debuting Crystal White Glitter as a color core stock, so not only will your customer’s print order include a striking touch of sparkle but it will also feature their choice of five colored cores. And because of the colored core, Crystal White Glitter Color Core stock will weigh in at an impressive 45pt. thickness that is sure to stand out from the crowd.

Truly New!
We understand that your customers want to stand out, and that’s why we’ve brought glitter stock into our offering! It’s truly new to the personalized print market and will make your customer’s business card, announcement, or postcard stand out even more because of that.

Want to know more? Before this new stock goes live on Navitor.com, you can click here to download a free PDF flyer for more information. Be sure to update your email subscriptions, too, so that you won’t miss out on the email when this new stock is available for purchase.

Are you excited about our new Crystal White Glitter Color Core stock? Do you have customers who have been looking for that bit of extra sparkle? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Education, News, Print Products, Resources, Stationery

Print to Add Polish to Nonprofit Fundraisers

Posted on July 24, 2019 Written by

Nonprofits of all sorts will soon be hosting the last outdoor fundraisers of the year, and just as soon they will be preparing for the events they host at the end of the year. When they’re planning their events, they should also be planning the print that adds a great finishing touch to their fundraisers. Here are our choices for the print pieces that will add profit to your customer’s next nonprofit fundraiser.

Posters
Are your customers trying to get the word out to a wider audience? Posters could be the best way to raise interest in their community events! And with a variety of quantities available, posters could also be a colorful addition to event promotion even in smaller communities.

Announcements and Postcards
Some of your customers’ events focus on previous donors or top donors, and announcements and postcards are a great way to add polish to those event invitations. Choose postcards for a more informal feel, or use announcements to make the occasion feel a little extra special.

Brochures, Rack Cards and Sales Sheets
Whether your customer wants to include them with a mailing or wants a piece to show donors what their gifts will be doing, informational pieces are an essential way to get the word out about the good work that they do. Brochures, rack cards, and sales sheets are classic pieces that can include text to show off essential statistics or photographs that highlight the people who benefit from a nonprofit’s work.

Event Tickets
If your customer is hosting a raffle or fundraising event, event tickets are essential! These tickets feature practical details like perforated ends for easy raffle use and numbering to make it easy to keep track of attendees. Even better, when your customer chooses full color print they can help make their nonprofit’s branding more memorable.

Folders
Whether it’s organizing instructions for volunteers, putting together forms and information for donors, or keeping documents organized afterward, branded folders are a good way to keep organized. As a bonus, using branded folders is a good way to add that extra touch of professional polish to every document.

Badges
Speaking of event volunteers, badges are a great way to show which people at your customer’s event are working and which are simply attending. Choose labels as temporary name tags for events with a lot of short-term volunteers, or consider window badges, chalk badges or erasable badges  for flexible badges that can be used at event after event.

Banners, Signs and Other Décor
Once your customers are actually at their event, indoors or out, it’s time to personalize the space. Banners are a great fit for events indoors or out, adding a splash of color in your customer’s choice of a variety of styles. Freestanding a-frame signage can guide attendees through buildings, personalize stages and accent sidewalks outside outdoor event venues.

Do you work with customers in the nonprofit sector? Which print products are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery

Good, Better, Best: Forms and Personalization

Posted on July 19, 2019 Written by

A personalized form offers your customers a variety of benefits: brand recognition, tailor-made information, the ideal size, and more. However, your customer’s form choice has a big impact on their opportunity to personalize their forms, and some forms offer more personalization potential than others. If your customer is looking for the opportunity to create something perfect for their business, this is your guide to the options they can explore!

Good: Personalized Formatted Forms
When your customer wants just a bit of personalization, formatted forms are ready-made for a variety of different uses. Register forms, receipts, purchase order forms, and sales order forms are all flexible options that many customers can use. Repair and road service forms are more specialized.

And, while we say this option is good, it might be the best option for your customer—it depends on what precisely they need. Formatted forms allow your customers to include text to personalize their forms with information like their company name, address, and phone number. When your customer wants a simple form that simplifies the design process, these could be the forms for them.

Better: 1-Color Custom Forms
If your customer is looking for more control over the content of their forms, 1-color custom forms are a great option. These forms are printed in black ink and offer your customer the ability to design their form from scratch, so unlike formatted forms your customer can choose which information to include and which information isn’t relevant. They can choose the size of form that works best and the number of parts they want on each form.

Custom forms are also available in a wide variety of quantities. For your smaller customers, quantities as low as 250 are available. For larger customers, quantities of 2500 are available in our standard offering, and you can contact us for quotes on larger orders.

But there’s one type of form that offers even more personalization potential…

Best: Full Color Custom Forms
Custom full color forms offer your customers the peak of personalization potential. Not only do these forms offer them the opportunity to design their form from the ground up, they also allow for a wider variety of colors and imagery. Full color gives your customers the chance to personalize their forms with their brand colors, full color logos, or images of their products. They can use this versatility to boost their brand, highlight new products, and more.

Which forms are your customers favorites? Do they love the ease of a formatted form, or do they prefer custom forms? We’d love to see you join the conversation in the comments below.

Filed Under: Education, News, Print Products, Resources, Stationery

Spectacular Spot Gloss: What You Need to Know About Designing for this Enhanced Finish

Posted on July 18, 2019 Written by

Whether flat or raised, spot gloss is a finish on the rise, and for good reason! This Enhanced Finish is becoming a popular option for a variety of print pieces, and it can be an excellent addition to your customer’s business card, announcement, or postcard. However, the real strength of spot gloss and raised spot gloss are in the design. Here’s what you need to know about creating spectacular spot gloss.

Having Your Formatting Right is the Foundation of Great Design
Great design starts with great execution. That means having your fonts correctly sized, using the right file and color formats—and, for spot gloss and raised spot gloss, taking a look at our instructions for file creation. Having these basic guidelines in mind will help ensure that your design choices are executed perfectly, making your whole design more impressive. Click here to download our design guidelines, or take a look at our youtube video if you’re more of a visual learner.

And don’t forget about the option to bring spot gloss to new heights. Raised spot gloss can be used in a similar way to spot gloss, but with extra depth added to the shiny accent. It’s a slightly different look—and an interesting, tactile texture—that your customer should consider for their print pieces.

Do You Want Your Spot Gloss to Stand Alone or Make Details Stand Out?
Gloss is a particularly versatile finish because of the sheer number of ways that it can be used—emphasis on “sheer”! Because spot gloss and raised spot gloss are transparent, they can be used to create a wide variety of different looks.

Spot gloss can be used on its own or over a flood coat to create a subtle design element. This option will appeal to customers seeking a minimalist look for their business cards, but it can also create stylish patterns, interesting borders, or subtle text.

When paired with a full color design, on the other hand, spot gloss and raised spot gloss can highlight different bits of the design. Be strategic about the design. Spot gloss can be used as a glossy accent on the most important word of a message or to add a luminous quality to elements of an image like the stars in a night sky or the fire in a fireplace.

What Does Your Customer Want to Emphasize?
Whether it’s your customer’s brand colors, their logo, or a particular part of their marketing message, spot gloss can be an unexpected detail that helps emphasize what’s essential. An unexpected touch of spot gloss in the shape of their logo can be a memorable way to change things up. Using spot gloss or raised spot gloss over the most important part of their message on a postcard can ensure that message is noticed.

Would Coated Stock Be a Better Choice?
If your customers are excited about spot gloss, we understand the temptation to use it everywhere, but it really works better as an unexpected accent. If your customer wants a lot of shine for their piece, they might be better off using a glossy coated stock and leaving spot gloss for a special occasion.

Have your customers ordered spot gloss or raised spot gloss? How have they made sure that their design is extraordinary? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, Education, News, Print Products, Promotional Products, Resources

Campaign Labels Get Our Vote!

Posted on July 11, 2019 Written by

The turning of the calendar page to July means we’re in the last half of 2019. And as the weeks and months roll by, 2020 comes more closely into focus. Before you can say fireworks, we’ll be finding ourselves once again in a raucous presidential election year. Show of hands, who’s excited? Whether you’re the type who closely follows every new development on the road to Election Day, or someone who would like to veto the very existence of political TV and radio ads altogether, one thing can be counted on—it’s bound to be another interesting election year!

But in the midst of the caucuses, polls, town hall speeches, and party platforms, we can’t forget the local campaigns that take place right in our own communities. These tend to be overshadowed by the large, nation-wide attention of the presidential elections. But they are just as important! What’s more, they are a front runner for potential label sales, often beating their national level election campaigns by a landslide in terms of units sold at the local level.

Hogwash? Fake news? Absolutely not. Labels can help create buzz, allow people to show support, and generate conversations with a variety of different applications. They help to reinforce branding, and can be printed to match campaign yard signs, mailings, and advertisements. Which types of local elections stand to benefit from the use of labels? Here are just a few examples of campaigns that should add label usage to their agendas!

City Council – Driven to solve community issues?  Working to strengthen relationships with local law enforcement and emergency personnel? Pushing to save taxpayer dollars through preventive maintenance and increasing economy? Help convey community vision through the use of lapel stickers, bumper stickers, window decals, and more.

 School Board—Are safe learning environments a priority? Is fiscal responsibility at the top of the list? Working toward academic growth opportunities? Employ stickers, bumper stickers, and mailing labels to help bolster public dialogue and community engagement when it comes to school board elections.

 Referendum—Is a new school building being proposed? A community center, perhaps? Maybe a revitalization of city parks and public spaces? Stickers on local stores’ shopping bags and window decals can help show support to local causes.

 Whether it’s a local election for county sheriff, city manager or treasurer, or any of the above, lobbying for the use of labels is a smart choice. Label Works offers a wide variety of labels that can be put to work in creative ways to support candidates and causes. Some additional ways labels can be effective on the campaign trail include:

  • “I Voted” stickers—drum up excitement for getting to the polls!
  • Window decals and bumper stickers—free advertising on doors, windows, and back bumpers!
  • Water bottle labels—hand out some much-appreciated H2O at parades, picnics, or other local get-togethers
  • Address labels for mailings—help convey logos and brand identities for a cohesive campaign plan
  • ID or nametag stickers—ovals, circles, or a customized shape using our freeform™ laser cut labels!
  • Tech decals—drum up excitement with students by handing out stickers that address issues and causes. Suggest they adhere them to laptops, smartphones, iPads, and other tech devices to spread the word!

Label Works offers low minimums starting at 100, as well as quick production time. In most cases, we can have labels in your hand in as little as 24 hours (no bribes necessary!). Encourage your customers to cast their ballots in favor of campaigns that include the use of labels. They’re guaranteed to be a winning addition to their campaign endeavors!

For questions about any Label Works products, please call us at 800.522.3558. Our customer service representatives are happy to answer any questions you may have.

Filed Under: Labels, Marketing, News, Print Products, Resources

Bringing in a Heavyweight: Navigating Paper Weight and Thickness

Posted on July 3, 2019 Written by

When your customer is creating a print piece, often their stock choices are one of the biggest factors in how that project fits into their budget. With stocks labeled with both points and pounds, though, it can be tricky to decode what these labels mean. Luckily, we’re here to help! Here is a little advice on navigating lightweight stocks, heavyweight stocks, and everything in between!

Pound vs. Point
Two of the most common measurements for paper are pound (lb.) and point (pt.), but it can be challenging to know what this stock information means. What really makes these measurements difficult to navigate is that they are literally measuring different aspects of paper.

Pound is a measurement of how much a one ream of a paper stock weighs; weights range from 20 to 80 pounds for bond paper and 50 to 140 pounds for card stock. Point is a measurement of the paper’s thickness, with each pt. equal to .001 inch—14 pt. paper, for example, measures in at .014 inches thick.

With both of these measurements, though, you can be sure of one very important thing: the bigger the number, the more heft the stock will have.

How Do These Stocks Measure Up?
Unfortunately, it can be hard to match up thicknesses and weights because the measurements simply aren’t easy to translate. For example, 12 pt. cardstock weighs in at approximately 100 lb., but they aren’t exactly the same thickness. Your best bet is to focus on the type of paper first and the weight or thickness afterward.

This confusing set of measurements also means that your customers might have a hard time visualizing the stock thickness when they’re just reading numbers. After all, unless they are looking at stocks that are both measured by weight, the comparison is a challenge. That’s part of why swatch books are so important to have on hand when you’re making a sales pitch—they allow for easy stock comparisons.

Keep an Eye Out for New Heavyweight Champions
We know that many customers are looking for heavier paper options—that’s why we’ve got exciting new stock options coming soon! Keep an eye on your inbox for news about new stock options in a variety of different weights. And, if you’re not signed up to get Navitor’s emails, take a moment to sign up or update your email preferences.

Do you have any other questions about how to navigate stock choices? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Education, Folders, News, Print Products, Resources, Stationery

Great Signage is On The Menu

Posted on June 28, 2019 Written by

From the perfect menu to the plates and napkins that form the foundation of the dining experience, there are many important details for your customers to consider when they are operating a restaurant. However, it’s important to look at the complete dining experience, and one of the biggest ways to ensure that the décor evokes the right mood is to create great signage. What great signage is on the menu?

Even Before They Step Through The Door
Whether they’ve been to a restaurant before or are stopping the first time, outdoor signage is a diner’s first impression of a restaurant. You want to ensure that the outside of a restaurant is an inviting and enticing promise of what will be inside, and architectural signage is the perfect way to bring their restaurant’s style to the building.

If your customer wants to add even more flair, they can use their windows and doors as an additional branded space. Decals can easily be coordinated with branding and are a great way to display business hours, new menu items, and other details on restaurant windows.

Making the Space Accessible
Accessibility is essential for running a business, and restaurants are no exception to this rule. Stock Americans with Disabilities Act (ADA) compliant signage makes creating accessible spaces easier, while custom signage brings branded flair to the signs your customers need. These signs are especially important for restrooms and other essential signage.

Coordinated With Brands and Décor
The biggest reason for your customers to create custom signage is that it will ensure that their restaurant’s look and feel are consistent, and their signage is a great way to achieve that. Floor decals, wall decals, murals and wall coverings are a great way to personalize almost any surface in a restaurant without having to worry about the mess and permanence of paint. Dry erase and chalkboard laminate signs are an ideal way to create a branded sign for daily specials or other short term menu details.

Your customer should also look at coordinating their signage with their badges for much the same reason! Not only will a matching set of badges bring the branded style of their signage to every customer interaction, it will help bring together the image of a restaurant.

Banners and Signage for Special Occasions
Whether it is a grand opening of a new location or a special event, banners are a great way to add to a restaurant’s décor for a shorter time. They can be hung in the restaurant itself or outside. A-frame signs, pedestal signs, table tents, and yard signs can also be used to build buzz about new menu items, upcoming events, and more.

Want to know more? Sales tools and information about the restaurant industry are just a click away! And once you and your customers are feeling inspired, explore our signage selection online or take a look at our catalog to learn more.

Do you work with customers in the restaurant business? Which signs are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Marketing, News, Print Products, Resources

Perfect Print for Real Estate

Posted on June 13, 2019 Written by

Whether you’re working with a small realtor or a large company, print is an essential part of their repertoire of sales tools! Print pieces add professionalism to their office, help bring together open house events, and more. Here are our top suggestions for print pieces perfect for the real estate market.

Signage
With versatile full color print, different styles to suit different budgets, and a freestanding style that makes them easy to display in front of houses, yard signs are a classic print piece for the real estate market for a reason! Full color plastic yard signs are a lightweight and eyecatching option that your customer is sure to love. If your customer wants to make a bigger investment in their signage, on the other hand, they should consider full color metal yards signs; these durable signs are easy to reuse time and again.

Business Cards
Another business classic that real estate professionals should keep on hand is a business card. They should particularly look into including realtor photos on their business cards because it is one more way to reinforce the personal connection that realtors build with home buyers.

Folders
No matter how many homes are on a buyer’s list, it can be hard to keep their information straight. Offering them a branded folder is a great way to keep that information organized and to add a polished finishing touch to the home buying experience. Branded folders can also be used to hold paperwork, create welcome packets to be given at closing, or to hold files in the office with professional polish.

Promotional Products
Promotional products are an ideal way for your customers to get the word out about their business. Your customers in the real estate market can attach key fobs to keys at closing, give business card magnets to remind new homeowners of their realtor’s contact information, and hand out a variety of other promotional products at community events to connect with new buyers. They can also create personalized napkins perfect for adding a branded touch to any refreshments offered at an open house.

Labels
In addition to more traditional uses like address labels and name labels, labels are also a popular addition to open house events. Use labels to personalize water bottles at the refreshment table, seal paperwork, and more.

And this only scratches the surface of what print can do for the real estate market. Want more ideas? Consider requesting a copy of our property management vertical market kit for your next sales meeting!

Are there any other products that you would recommend for real estate? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Deals, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery

4 Reasons Post-it® Notes are a Great Fit for Customers Large and Small

Posted on May 30, 2019 Written by

You may work with a wide variety of different customers in your day-to-day life. Some of your customers might work for big companies. Some might be entrepreneurs doing things on their own. No matter what size their company, your customer should consider what Post-it® Notes could do for them. Here are four of the reasons Post-it® Notes are a great fit for customers large, small, and everywhere in between.

1. Small Need? No Problem!
One of the biggest reasons that Post-it® Notes are a great fit for a wide variety of customers is that there are a wide variety of quantities available. Does your customer want to create just a few note pads? Are they a smaller business looking for a great employee “thank you” or a gift for top customers? Low quantities of Post-it® Notes are here to deliver!

2. The Same Goes for Big Projects
Is your customer looking for more? Post-it® Notes are a flexible product that can deliver. Whether your customer wants to create a promotional piece for a large event or has several locations in need of practical sticky notes with branded flair, larger quantities make Post-it® Notes pads a great fit for their larger projects, too!

3. Personalized Printing Makes Notes a Canvas for Many Projects
It can be easy to think of Post-it® Notes as only a note pad, but with a bit of creativity they are a great canvas for a wide variety of different print pieces. Does your customer want an invoice that will stick with their products in transit? Consider a larger Post-it® to keep that information with the package being delivered. Is your customer looking for a practical form? The adhesive on Post-it® Notes will stick securely to homework after a student absence, paperwork in need of a signature, and a wide variety of other documents. Does your customer want to highlight donations to their nonprofit? They can create a colorful sticky note to be displayed in donation centers as a visual reminder of every donation.

4. The Name You Know
Your customers will appreciate that they can personalize genuine Post-it® Notes when they are ordering their print. They stick securely, remove cleanly, and come in a variety of different sizes, making them deserving of their status as a household name.

Ready to place an order? You can order short and long run Post-it® Notes quantities through our catalog, or through Navitor.com.

How do your customers use long or short run Post-it® Notes? We’d love to see you join the conversation in the comments below.

Filed Under: Marketing, News, Print Products, Resources

Small Badges Bring Big Opportunities

Posted on May 23, 2019 Written by

Badges may be small, but they are print piece with big potential! Not only do they bring your customers a great opportunity to highlight their brand with every interaction, they are also a great upselling option for you. Here are just a few of the ways that small badges bring big opportunities to both you and your customers.

A Badge for Every Brand
Your customer’s badge is an opportunity to reinforce their brand, and finding the right fit is key. When your customer is looking for a more traditional and highly readable look, there’s no better choice than an engraved badge, a highly durable option that coordinates well with engraved signage. For some customers, color is everything, and full color badges and badges printed using sublimation allow them to coordinate their badge order with full color signage and full color print alike!

For customers looking to show off a luxurious brand, they might want to look into metallic badges. Not only do metallic badges feel high end, but they can be personalized with engraving or full color print to suit your customer’s brand.

Practical Badges with Branded Appeal
Badges aren’t only a canvas for branded style, though. There are a variety of badge styles that are as practical as they are attractive. Full Color Chalk Badges, Full Color Erasable Badges, and Full Color Window Badges allow your customer to change their badges as needed, for example.

And for customers that place security at a premium, nothing says “security” quite like a name badge. With photos for easy identification, these badges are an excellent choice for customers who emphasize security or want to ensure that their clients feel secure.

Try Something New
Is your customer looking for something new that is sure to get plenty of attention? New for this year we have Engraved Wood Badges and Acrylic Badges. Clear acrylic badges are a modern option, and because the full color print is placed on the back of the clear stock they add depth to the image. Engraved wood badges, on the other hand, offer a rustic or handmade look.

An Ideal Addition to Your Customer’s Order
Want to boost your business? Badges are a product that appeals to almost any industry and can be a great addition to a wide variety of different orders. Are your customers ordering new signage for their office space? Talk to them about whether they need to update their badges to match. Are they creating print pieces and promotional products for an upcoming tradeshow? Badges are a great way to bring the booth together. Do they need to restock their supplies of the print pieces that they use every day like business cards and letterhead? They should consider whether they also need new badges.

Want to know more? You can visit our website for more information about badges, or click here to get started on your order!

Which badges are your customers’ favorites? Do they prefer to keep things classic, or change it up? We’d love to see you join the conversation in the comments below.

Filed Under: Education, News, Print Products, Resources
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