Imagine you’re walking through a dispensary or a retail store that sells CBD. There’s definitely no shortage of new and interesting products to choose from on the shelves. How purchase decisions are made is part art, part science. Packaging plays a more important role in those decisions than you might think. It is a driving factor in determining what product you walk out of the store with. Since packaging is often a consumer’s first introduction to a product, it pays to be innovative and unique in order to stand out on a crowded shelf and get noticed.
The importance of product packaging is multi-faceted and can make all the difference in ensuring a great first impression and lasting brand loyalty. Here are a few tips and tricks for strategic product packaging:
Functionality
Keeping the product safe for its journey from production through distribution, and from store shelves to buyer’s homes is where it all starts. Preventing damage with a sturdy and reliable package is foundational, followed by convenience and ease of use. There are plenty of standard options with a wide range of weights to ensure functionality and convenience and also differentiate the packaging. Once fit-for-purpose and functionality are checked off, you can move into the more artistic points that attract customers and encourage them to buy the product.
Image
Packaging is the primary marketing medium in the cannabis industry, making first impressions everything. Buying decisions are influenced by how the packaging promotes and displays the product inside. On average, it takes only seven seconds to form a first impression. With such limited time, the best way to stand out on the shelf is with unique, high-quality, and creative packaging. This includes both printing and finishing methods that help the consumer perceive the value of the product and provide a great experience. We specialize in making the packaging more appealing and attractive while adhering to brand standards and necessary regulations.
Brand Awareness
Product packaging is not just a reflection of the product inside, but the brand as a whole. Innovative packaging differentiates brands. To influence buying and create brand awareness, it’s important that consumers can easily determine what the product is and make associations with the brand. Combining exceptional printing processes with high-quality materials yields a more memorable experience with a brand. Choosing the best substrates and impactful, high-resolution images on the package can help boost brand awareness.
Special Touches
Custom finishes and coatings add uniqueness and help step up shelf visibility. They highlight design elements, elevate the tactile experience and add dimension. Processes like debossing, embossing, foil stamping, spot color, and intricate die-cutting transform the appearance of products on the shelf. Finishing extras such as UV gloss coating, spot UV, soft-touch lamination, aqueous satin, and raised UV give packages a snazzy, polished look.
Integrated Elements
An effective way to set products apart and help them stand out on the shelf is through creative integration with additional elements including matching bottle labels, inserts, and hangtags around the packaging.
Collaboration with Navitor, your trusted packaging expert, is key to making your product stand out on the shelf. Our innovations and ideations will bring your vision to life. Check out Packaging now.
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