We’ve talked through marketing strategies for spring and summer—now it’s time to plan for fall! As the weather gets cooler and the leaves start to change color, your marketing strategy has the chance to change, too! Fall is a great time to regroup before the busy holiday season and much more. Here are our tips for creating your autumn marketing strategy.
Update Your Social Media Look
If you’re looking to dip your toe into a seasonal aesthetic, social media is a great place to start. Share photographs of samples in fall colors—we recommend our education vertical market kit for a splash of orange and back-to-school appeal—and make the most of the warm weather to show off your storefront and outdoor activities. Because social media moves quickly, you can use it as a testing ground for seasonal marketing in your business. Do your customers respond to
Take Advantage of the Nice Weather While You Can
Does winter put a damper on walk-in business? Embrace the fall weather while you’re able to do so! Host an outdoor event like a lunch-and-learn at a local park to teach your customers about new or popular print products, put signs up on your storefront to promote your business, and maybe get involved in some local outdoor charity events when you’re able.
Encourage Early Holiday Shopping
It’s never too early for your customers to start preparing for the holidays, and you can create a marketing message that speaks to that. Whether they want to create a direct mail campaign, craft print for a celebration, or simply need to stock up before the New Year arrives, early holiday shopping can help your customers ensure that they have the print they need on time. And it will give you the chance to take a little bit off your plate at the end of the year—a win for both of you!
And speaking of the holidays…
Work Ahead Where You Can
The holiday season is coming faster than you might think, which makes fall the perfect time to stick to your tried-and-true marketing strategies. Not only will this help streamline the process of creating your marketing strategy, it will give you more time to work before the busy holiday season hits.
How do you market in the fall? Do you have any tips to share? We’d love to see you join the conversation in the comments below.
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