One of the world’s largest industries in terms of spending, the construction industry is valued at $1.36 trillion and contributes 4.2% to the country’s GDP. The construction industry is set for a boost in demand and has posted growth despite fragile supply chains and rising material costs. Forecast to grow by another 8.8% this year, and because construction businesses spend on average 13% of their budget on marketing, it is worth considering how branded print plays a role in this prosperous industry’s growth.
Print supports a stronger bottom line
Construction is a competitive industry. With the price of goods increasing, construction companies need to consider brand building strategies, rise above the competition, and look long and hard at areas that can be optimized to drive a better bottom line. Communicating early and often with both suppliers and customers will give them an edge as they face these competitive challenges. Because construction is a high-touch customer service business, the industry presents great opportunities for sales for distributors.
Print does more than just build brand identity
Not only are print materials required in order to build brand identity and communicate effectively with customers, they are also instrumental in meeting safety regulations, optimizing operations, creating awareness and generating leads. No other medium has as far-reaching an impact as print in informing and instructing. When opportunities arise to communicate specific developments or promote niche capabilities, print rises to the occasion. For example, the increased demand for green construction, smart building, structure rehabilitation and advanced building materials is influencing the industry and expected to continue shaping it in the years to come. Changing perception in the marketplace takes effective brand messaging and print is the work horse that solid marketing strategies are built upon.
Be more strategic with the right print partner
There are ways to get the most out of print whether meeting safety signage requirements or achieving cohesiveness in branding amongst a range of products and applications. Utilizing the medium to accomplish a uniform look while creating a professional aesthetic requires a print partner that understands safety signage requirements, has a wide breadth of solutions and is fully integrated to support the full range of product needs.
Who’s buying?
Construction businesses that order print include:
- Small construction contractors
- Larger project management companies
- Residential construction companies
- Remodelers
- General contractors
What are they buying?
Signage built to turn heads and build awareness, labels, decals and posters that capture attention, and brand-building communication tools like folders, direct mail and promotional products provide the exposure construction companies rely on. Employee incentives boost loyalty and help remedy a declining workforce. Business forms, regulation materials such as compliance, safety and warning labels and branded leave behinds like flyers, door hangers and rack cards are crucial for safe operations and getting information in front of the masses.
In a nutshell
Like many industries today, construction companies want and need to maximize their marketing dollars. They consider print essential to their marketing efforts and see the value of putting physical materials into the hands of their customers and prospects. Because it is the most tactile way to communicate what their brand represents, taking the time to devise a smart strategy pays off in better use of resources and stronger results. Quality print helps construction companies compete, influence their brand’s perception in the marketplace, and meet safety regulations and compliance in communications.
For a more detailed look at products the construction industry is buying and how they impact business operations and branding, check out our construction flyer designed for your reference as well as for you to share with your customers and prospects in the industry.
Great read. In the construction industry, print is often one of the most important tools a company has for marketing and growing their business. Construction companies can use print to create and distribute flyers, brochures, and other marketing materials to promote their services to potential customers. Do you think it would also be helpful for the company to have a banner in their office?