Top 5 Reasons YOU Should Use Custom Presentation Folders

Posted on June 15, 2024 Written by Leave a Comment

Differentiating your organization in a crowded marketplace is essential. Custom presentation folders provide a polished, professional look and make a big impression. Elevate your brand with folders that protect and amplify the value of the documents they hold. Custom presentation folders are a way for recipients to easily refer back to important information, and they also complement other branded collateral. Choose from a variety of sizes and styles in a wide range of stocks, with print and finishing options that make your brand shine.

Using presentation folders can significantly enhance the professionalism and effectiveness of your presentations. Here are the top five reasons to consider using them:

  1. Professional Appearance:
    • Presentation folders help to create a polished and professional impression. They organize your materials neatly, making it easier for your audience to follow along and take you seriously.
  2. Branding Opportunities:
    • Customizable presentation folders offer an excellent opportunity to showcase your brand. You can include your company logo, colors, and other branding elements, which helps reinforce your brand identity and make a lasting impression.
  3. Organization and Accessibility:
    • Presentation folders keep all your documents, brochures, business cards, and other materials in one place. This not only keeps you organized but also makes it easier for your audience to access and review the information you provide.
  4. Enhanced Information Delivery:
    • By using sections, pockets, and inserts, presentation folders allow you to present information in a structured and logical manner. This can help your audience understand and retain the information better.
  5. Versatility and Reusability:
    • Presentation folders are versatile tools that can be used in various settings, such as meetings, conferences, and sales pitches. They can be reused multiple times, making them a cost-effective investment for ongoing professional use.

Elevate the quality of your presentations and leave a strong, positive impression on your audience.

Here’s a great custom presentation folders flyer to view!Custom Presentation Folders Flyer

 

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Filed Under: Folders, Marketing, News, Print Products, Resources Tagged: , , , , , ,

No More Excuses – You CAN Sell Print!

Posted on June 4, 2024 Written by Leave a Comment

We recently hosted an empowering webinar titled “No More Excuses – You Can Sell Custom Print!” This session was designed to tackle the common hesitations and barriers faced by individuals and businesses in the custom print industry. Whether you’re an established entrepreneur or just starting your journey, this webinar offered valuable insights and strategies to help you overcome obstacles and unlock the full potential of selling customized printed goods.

Key Takeaways

  1. Understanding the Market: We explored the growing demand for personalized products in today’s market and how to identify lucrative opportunities within this space.
  2. Leveraging Technology: Attendees learned about the latest tools and technologies that can streamline the custom print process, from design to delivery.
  3. Creative Solutions: We discussed innovative approaches to design and production that can set your business apart from the competition.
  4. Real-World Examples: Through role-play scenarios, we demonstrated practical applications of the strategies discussed, providing a clear roadmap for success.
  5. Actionable Tips: The webinar was packed with actionable tips to help participants build confidence and competence in the custom print industry.

Watch the Role Play Video

To get a better understanding of the strategies in action, check out our stationery role play video. This segment showcases real-life scenarios and solutions, offering a practical perspective on overcoming common challenges in selling custom print.

Watch the Role Play Video

View the Webinar Deck

For a comprehensive look at the content covered in the custom print webinar, you can view the webinar deck. It includes detailed slides on all the topics discussed, along with additional resources to further your knowledge and skills.

View the Webinar Deck

Thank you to everyone who attended the webinar! We’re excited to see how you apply these insights and strategies to grow your custom print business. If you missed the live session, make sure to watch the video and review the deck. No more excuses – it’s time to embrace the opportunities in the custom print industry and thrive!

Filed Under: Business Cards, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , , , , , , , , ,

The Impact of Shipping Price for Print Resellers

Posted on May 31, 2024 Written by Leave a Comment

A stock image of boxes stacked around a shopping cart and small semi-truck,For print resellers, shipping costs represent a significant portion of operational expenses. While the percentage can vary based on factors such as volume, distance, and shipping methods, industry insights suggest that shipping can consume a notable part of revenue. On average, shipping costs can account for anywhere between 10-20% of a print reseller’s total revenue. This substantial figure can greatly reduce profit margins, especially in a sector where products are often commoditized and competition is fierce.

Customer Perception and Shipping Costs

The psychology of shipping costs in consumer behavior is profound. Studies have consistently shown that customers prefer options where these costs are minimized or absorbed by the seller.

Customers are willing to pay a higher price for a product if it comes with the perk of free or reduced shipping.

In fact, free shipping has been shown to be a more attractive incentive than a product discount.

This willingness to pay more upfront for reduced shipping costs is a critical insight for print resellers. By strategically adjusting product pricing to account for shipping, businesses can increase their appeal in a crowded market. This strategy, however, needs to be balanced carefully to ensure that the overall cost remains competitive.

There are several strategies that Navitor employs to reduce shipping costs, including:

  • Negotiating with shipping providers – building strong relationships with carriers has led to better rates.
  • Optimizing packaging – using the right size and materials for packaging reduces weight and, consequently, shipping costs.
  • Consolidating shipments – carriers often lower rates for larger shipments, plus fewer shipments means lower carbon emissions.
  • Streamlined logistics and administration – simplifying processes and streamlining communications has reduced administrative overhead.

The Takeaway

Managing shipping costs is a complex task, and it presents an opportunity for you to differentiate yourself in a competitive market.

A stack of three boxes on a wooden table.
Remember, in the world of e-commerce and wholesale print selling, the way you handle shipping can be as important as the products you’re selling.

At Navitor, we’ve worked hard to leverage strong relationships with shipping carriers – so watch for reduced shipping charges in your cart.

Filed Under: Business Cards, Deals, Folders, Labels, News, Packaging, Print Products, Promotional Products, Stationery Tagged: , , ,

NEW Custom Print Stationery Sales Tool!

Posted on May 14, 2024 Written by Leave a Comment

Unveiling Our Game-Changing Sales Tool: Elevate Your Distribution Game!

We’re thrilled to introduce a revolutionary sales tool crafted to make your job easier and more efficient. Designed with meticulous attention to detail, this custom print stationery sales tool is set to transform how you manage and present your products. Let’s dive into the incredible features that make this tool a must-have for any distributor:

🔹 Easy-to-Use Shape and Ring Holder Our innovative shape and ring holder ensures your samples are always organized and accessible. No more fumbling around or losing track of your most important pieces. It’s designed for ease of use, so you can focus on what you do best—selling!

🔹 Prioritized Placement of Recommended House Stocks Stay ahead of the game with our prioritized placement feature. This allows you to highlight the most recommended house stocks, ensuring they get the attention they deserve. It’s a smart way to boost visibility and sales of your key products.

🔹 User-Friendly Pagination Navigate through your inventory seamlessly with our user-friendly pagination. It’s all about efficiency—quickly find what you’re looking for without getting bogged down by endless scrolling.

🔹 Streamlined Design A sleek, streamlined design that not only looks good but also enhances functionality. This tool is crafted to provide a smooth and hassle-free experience, making your sales process more efficient than ever.

Elevate your distribution game with this powerful new sales tool! Ready to experience it firsthand? Comment ‘swatchbook’ below and we will send you one for FREE!

Join the movement and take advantage of this incredible opportunity. Your sales process will never be the same!

 

Filed Under: Marketing, News, Resources Tagged: , , , , ,

Trends Guide Webinar Wrap-Up

Posted on April 22, 2024 Written by Leave a Comment

Ready to distinguish yourself from your competition with forward-thinking ideas? Watch the Trends Guide Webinar!  

Looking forward and anticipating what your customers will need and want next is vital. Awareness of trends keeps you competitive, in the moment and identified as the expert. See what’s exciting and in the now so you can uncover new business opportunities and demands. 

The Q1 Trends Guide covers four hot topics for distributors!  

You’ll find must-know trends and details within each topic and links to helpful resources. Here’s a quick review of what you’ll learn: 

Print Trends  

The Navitor Team discusses who is buying what this time of year. You’ll hear about popular products you should be offering to clients as well as design trends to look for and incorporate into promotional materials, packaging, business flyers, and more! 

Artificial Intelligence 

The quintessential trend set to shape marketing in 2024 and beyond! The Navitor Team breaks down how AI is impacting sales for resellers and recommends their favorite AI sales tools you can start using today (if you aren’t already). 

Healthcare 

The Healthcare industry is experiencing a tremendous amount of change. Our print experts are sharing must-have print solutions for communicating these changes. You’ll also learn about the top 5 healthcare trends driving this change.   

Labels and Packaging 

Brand strategy is top priority for businesses, and labels and packaging are must-have print solutions for creating an optimal customer experience. Our team will discuss top prospects for label sales, and they’ll reveal popular labels and packaging trends so far this year.  

Navitor Tools Featured in the Webinar: 

Filed Under: Marketing, News, Resources

The Power of Print in Higher Education Marketing

Posted on April 10, 2024 Written by Leave a Comment

The higher education market has become increasingly competitive as schools vie for a shrinking pool of prospective students. Print plays a big role in today’s higher education marketing campaigns because it works. It remains the foundation upon which multi-generational marketing is built.

The audience is larger than you think

Prospective and enrolled students aren’t the only audience that higher ed institutions must reach. Community members, businesses, parents, alumni, donors, faculty and staff comprise a school’s broader support network. Colleges and universities have a unique challenge when it comes to developing a brand that appeals to a wide-ranging network of audiences and generations: to reach many and to resonate deeply. Whether it is promoting online education programs, increasing application and enrollment rates, engaging non-traditional learners, informing accepted students, promoting campus events, motivating current students, or engaging with alumni, strategic and integrated solutions are the right answer.

Cross-channel marketing

Not only is print a tactile and personal experience, but its message to a specific audience also can be amplified through digital media. And in higher education marketing, it’s more powerful than ever. Colleges and universities have been harnessing this power of print in reaching new students, their parents and other audiences for as long as they’ve been around. Utilizing tactics like personalized direct mail, marketing materials, fundraising campaigns and signage, higher ed institutions are well-versed at connecting and engaging with their extensive network. And with “digital fatigue” becoming a major concern, audiences appreciate the lasting tactile experience that a quality print piece delivers.

Anyone doing it on their own?

While some colleges and universities have on-site print shops, they’re often not the best fit for large-scale print campaigns. The vast array of print products used in higher education marketing makes it difficult for in-house shops to handle both the volume and the varied/complex processes required. Some of the more complex or long-run products that need an experienced partner often include:

  • Variable Data Postcards
  • Envelopes
  • Folders
  • Booklets
  • Calendars
  • Badges
  • Architectural Signage
  • Window, Wall and Floor Decals
  • Large Format Signage
  • Awards and Gifts
  • Promotional Products
  • Labels and Packaging

Having a trusted resource that helps plan, execute and deliver multiple elements within the marketing program saves the day. From prepress through digital and offset printing, finishing, kitting and shipping, a trusted partner helps take the complexity out of the print experience and delivers quality results.

The bottom line

Higher education marketing influences audiences at every level, from attracting prospective students to enhancing the enrolled student’s experience while on campus and encouraging alumni engagement. It can also be instrumental in drawing top-tier staff and donors. Print marketing is vital in order to make the greatest impact. Education institutions need marketing support from vendor partners that not only offer expansive print marketing capabilities but also provide personalized service, integrated solutions, and quick turns, all competitively priced.

To learn more about how Navitor can help you, we’ve compiled support materials like our Education Sale Sheet, Product Images, and Education Social Toolkit content that you can use to go to market today. Check out all the material on Education and more on our Content Calendar page here.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, News, Packaging, Print Products, Promotional Products, Resources, Stationery

The Bright Side of AI

Posted on February 21, 2024 Written by Leave a Comment

AI’s positive impact on the printing industry

The digital era has ushered in many transformations, and one of the most significant is the emergence of Artificial Intelligence. While AI’s impact is vast and varied, one industry seeing a fundamental change in approach because of it is the print industry. Traditionally viewed as a sector fairly resistant to change, print is now embracing AI, leading to solid growth and some break-through innovations.

Central to Systems and Processes

Three key benefits of AI in the printing industry are its ability to streamline operations, how it enhances personalization, and how it can minimize environmental impact. It’s like having a super smart robot buddy in the print room that can predict maintenance needs, which then reduces downtime and increases efficiency.

AI’s analysis of previous print jobs optimizes resource use, cutting waste and enhancing productivity. For example, it can adjust ink usage and paper type based on job requirements, which saves costs and improves quality.

Moreover, AI excels in personalization, turning massive data sets into highly personalized print products. This capability allows for tailored marketing materials and direct mail pieces – a process once costly and time-consuming, now fast and scalable.

Since virtually all industries are embracing more sustainability initiatives, AI is turning out to be a green hero in the print world. By cutting down on waste and being ink-stingy, it helps keep our planet happier and healthier. So, we’ve got smarter, smoother, more personalized printing that’s also kinder to our Earth – win, win.

The above mentioned benefits are great, but what we really want to know is: how does AI impact sales for print resellers?

Artificial Intelligence as a Catalyst for More Print Sales

For print resellers, AI is more than an efficiency tool; it’s a sales catalyst. It assists resellers in understanding customer preferences and patterns, enabling them to offer more relevant products. By leveraging AI, print resellers can:

  • Predict customer needs – AI platforms like ai can analyze previous sales interactions to identify patterns and automatically predict what deals have the highest probability of closing.
  • Improve customer experience – AI chatbots and virtual assistants like Drift or Cresta can provide instant customer service, answering questions and guiding customers through product selection, which enhances their overall experience.
  • Targeted marketing – with AI, resellers can create more effective marketing campaigns. By analyzing customer data, AI can identify the most promising leads and then tailor marketing messages to specific segments. These can be simple browser extensions to summarize a video, or writing a targeted email.

AI is not just a technological marvel; it’s a practical tool that is reshaping various aspects of business, including the roles of wholesale print sales reps. Next, let’s delve deeper into how AI provides marketing support and aids in prospecting for new business.

AI’s Role in a Reseller’s Business Transformation

AI serves as an idea generator, offering data-driven creative solutions and innovative product inspirations. It can identify trends and patterns that human analysts might overlook. This insight can inspire print sales reps to develop creative, data-backed solutions for their clients. For example, AI could predict a rising interest in eco-friendly materials for certain sectors, prompting you to focus on sustainable substrates and printing solutions for them.

AI tools like Exceed.ai can engage prospects by automatically interacting with leads. Plus, it answers questions, responds to requests, and nurtures and follows up with prospects to guide them down the funnel. Today, routine tasks in marketing operations can be automated, such as email campaign management or social media posting. This automation frees you up to focus on more strategic tasks and direct client interactions.

AI in Prospecting for New Business

In searching for new business, faves like Apollo AI enhance lead generation and provide predictive sales insights, also automating follow-ups and engagement. AI tools like the ones available through HubSpot can help identify and score potential leads that match your ideal customer profile. Precision targeting with AI-powered engagement scores – through platforms like Drift – saves time and resources, enabling you to focus your efforts on high-potential prospects.

Ok, so now we’ve covered how to predict who will be buying, how to come up with product inspiration, who your most valuable leads are, and automating follow-up messaging to them. But what about deeper engagement?

With the help of AI, sending frequent marketing communications to customers and prospects that direct them to further content can be highly beneficial for growing sales, provided it is done strategically and thoughtfully.

  • Build relationships – Engaging with your audience builds trust. it may have taken thirty minutes to write one prospecting email, now you can have ChatGPT help you write fifty in the same amount of time.
  • Enhance engagement – Click-throughs to content allow for deeper engagement. Try Canva’s “Magic Design” to create and share design templates that easily trade out images, colors, and text.
  • Educate your audience – Educational content can help move prospects through the sales funnel. AI tools can help you write scripts and create videos – think of the personalization!
  • Improve SEO – Regularly directing to catalogs and marketing assets can improve your search ranking. Automated scheduling of your social posts or the creation of whole campaigns can be done through free or inexpensive AI tools.
  • Generate and nurture leads – Calls-to-action convert readers into leads. We are all sick of the “Learn More” button. Ask your favorite AI tool to “give me ten different call-to-action button ideas.”

Short on content? Download our unbranded assets and share them on your website, social media channels and in your sales pitches. Here’s where AI lends yet another helping hand. Whether prospecting for new customers or engaging with your current customers, now you have a personal copywriter available to you 24/7. So set a cadence to connect, use an AI giant like ChatGPT to write your emails and social posts, then ramp up your marketing efforts by hyperlinking to additional content.

It’s not just marketing emails AI content generators can write for you – you can ask it to explain or to write virtually anything. How do I respond to an angry customer? What should I say to a customer that hasn’t ordered from me for a while? What’s the best way to ask customers to write a review?

With platforms like DALL-E 3 and Canva, you also have image generators and a graphic designer at your fingertips. Even if you aren’t using them to mock up the coolest business card in the universe, they are free and simply fun to play with.

So there you have it, now with AI, you don’t need to be a writer, a graphic designer, a marketing professional, or an analyst, but it can seem like you are all of the above!

Just Don’t Overdo It

It is important to balance the frequency and relevance of your communications – too much can overwhelm or annoy your audience, leading to unsubscribes or negative perceptions of your brand.

The Takeaway: A Future Full of Potential

The integration of AI into the printing industry signifies a leap into a future full of potential. For print resellers, it’s an opportunity to grow sales, improve customer relationships, and streamline sales and marketing practices.

In the realm of print sales, AI is not just a futuristic concept but a present-day tool that’s enhancing how sales reps work. From generating innovative ideas and supporting targeted marketing efforts, AI is a powerful ally that can be used to stay ahead in an increasingly competitive market.

As we continue to explore the capabilities of AI, its positive impacts are likely to expand, bringing more innovations and improvements to the printing industry and beyond. The bright side of AI is evident, and its journey in transforming industries like printing is just beginning.

Eight Awesome AI Sales Tools to Help You Reach Your Goals

(and one thing that makes them great)

HubSpot
Rich AI features like lead scoring and sales forecasting
Pricing: Free with HubSpot’s CRM

Apollo AI
Extensive database of 60 million companies and 260 million contacts
Pricing: Free plans are available

Drift
AI-powered engagement score, helping sales teams prioritize their efforts and focus on high-potential leads
Pricing: Varied pricing plans

Exceed.ai
Automatically schedules meetings in sales reps’ calendars
Pricing: Available from Exceed.ai upon request

people.ai
Primo sales forecasting
Pricing: Available from people.ai upon request

ChatGPT
Excellent for creating sales proposals, emails, social posts, video scripts and so much more
Pricing: Free

DALL-E 3
It can produce a picture of almost anything.
Pricing: Free

CANVA
A great tool for creating visual content for social media.
Pricing: Free

*Please note that the references to tools and products within this blog are provided for informational purposes only and do not constitute an endorsement or sponsorship by us, nor do we receive any form of sponsorship or endorsement from them.

Filed Under: News

Trading Cards – this summer’s surprise hit!

Posted on August 14, 2023 Written by Leave a Comment

In the world of marketing, staying ahead of the curve is essential to capture the attention of customers and promote brands effectively. Unexpectedly, trading cards have emerged as the biggest summer growth product, with orders increasing exponentially. These versatile collectibles are not just for hobbyists and sports enthusiasts; they have become a powerful tool for businesses and communities to boost their marketing efforts.

Creative uses of trading cards:

  • Promoting local sports teams – trading cards featuring local athletes and team stats can be distributed at games or sold in stores.
  • Announcing big events – create limited-edition trading cards to announce significant events, festivals, or concerts, adding an element of exclusivity.
  • Community activities or groups – celebrate community members’ achievements or highlight local initiatives on trading cards using “did you know” facts about the area.
  • Breweries and wineries – design unique trading cards showcasing various brews or wine varieties, encouraging customers to collect them and explore available offerings. These are also fun ways to add to the packaging at the counter, or to your displays in the store.
  • Pets – appeal to pet lovers for the shelter animals to promote adoption by putting their faces and names with adoption instructions or donation needs.
  • Clubs – whether it’s a book club, hobby group, or fitness class, custom trading cards can unite members and promote a sense of belonging. Cards can be instructional (the cards you get are the exercises you have to do) or inspirational (each class has a theme promoting wellness or balance).
  • Local fire, EMS, ambulance, and police – honor local heroes by creating trading cards that showcase their bravery and service to the community with facts and stats about their organization.

BONUS! A clever promotional idea

Capitalize on the trading card trend by offering a discount to your customers if they include your logo on the cards. This mutually beneficial strategy maximizes marketing exposure for both you and your customers.

How to order online

Ordering trading cards through Navitor’s platform is quick and easy.

  1. Just visit https://www.navitor.com/products/trading-cards and select the “Multiple Designs” option. Specify the number of unique designs you want for your order. For example, if you have five designs and want 100 cards for each design, note “5” in the “Number of Designs” field and select “100” in the “Select Quantity” field.

Personalization and approval process

  1. Each trading card can be personalized with interesting stats, Q&As, and variable images. Upload your artwork into the tool for Product 1, Product 2, Product 3, etc. PDF proofs can be emailed to customers for approval.
  2. After thorough review and approval, check “I accept and approve my artwork”, and click NEXT in the order to save your project in your cart. Once all fully approved, then you can check out!

Fast shipping and completion

Navitor’s efficient production process ensures that trading cards ship within two days of placing the order, so you’ll get your order fast!

The takeaway

If your customers are looking to enhance their marketing game, have them consider trading cards. Embrace the trend. Order custom trading cards from Navitor today and unlock the potential of this exciting marketing medium.

Filed Under: Education, Marketing, News, Print Products

Top 12 Questions about Outdoor Banners

Posted on August 4, 2023 Written by Leave a Comment

There’s no denying the impact that signs and banners have when it comes to advertising and marketing – they capture attention, communicate messages, and drive results. Some of the advantages of these marketing powerhouses to amplify a brand’s visibility include:

  • Grabbing attention and increasing visibility
  • Reinforcing brand identity and awareness
  • Providing versatility and adaptability of messaging
  • Enhancing offline and online integration

By understanding the different aspects of outdoor banners, such as size, materials, and installation methods, you can make informed decisions to create impactful displays that meet your customer’s specific needs. Whether for a business promotion, event, or personal use, outdoor banners offer versatility and customization options to enhance visibility and reach. We answered the most commonly asked questions about outdoor banners:

 

Q. What are the most popular material choices for outdoor banners?

A. The most popular banner material for both indoor and outdoor use is 15-ounce scrim. It offers durability and versatility. When selecting an outdoor banner, consider the location and placement. If you anticipate high winds or need to hang the banner between two structures, a mesh banner is recommended to allow airflow. The expected duration of banner use also affects the choice of material and finishing options. A 15-ounce scrim vinyl banner with no weld may suffice for a summer period against a flat rigid surface. For longer-term solutions, heat-welded edges can strengthen the banner to withstand various elements.

Q. What size should an outdoor banner be?

A. The size of an outdoor banner depends on the intended location and purpose. Outdoor banners can be customized to meet specific requirements, ensuring optimal visibility and impact.

Q. What are the most popular banner sizes?

A. The most popular banner sizes are typically 2×4 feet and 3×6 feet. However, customization options allow you to select the size that best suits your needs.

Q. How do I print a large banner?

A. Large banners are typically printed on latex or UV gel ink presses, offering vibrant and durable prints. Our printing capabilities allow us to produce banners between 4-8 feet in length, but we can also accommodate longer lengths for special projects, such as 10-20 feet.

Q. What is the maximum size of a banner?

A. The width of banners we produce typically starts at around 24″ and can go up to 60″ depending on the material. Not all materials are available in all sizes. Regarding length, banners are typically between 4-8 feet, but longer banners up to 10-20 feet can be produced for special projects.

Q. Where should I put a banner?

A. Banners can be placed virtually anywhere. With a wide range of material options and hanging methods available, banners offer versatility in their placement.

Q. Where is the BEST location for a banner?

A. Banners can be used or hung in various locations. The ideal location depends on your specific needs. Whether it’s a wall, window, fence, or pole, we can help you find the best banner option based on your intended use and location.

Q. What is the best way to put up a banner?

A. The method of hanging a banner depends on its location. For windows, attaching suction cups to grommets or hanging tabs can be effective. If you’re hanging on a pole or rod, a banner with a pole pocket can be used. Bungee cords are suitable for hanging on a fence, while ropes or adhesive strips are practical for wall-mounted banners.

Q. How much does it cost to put up banners?

A. The cost of banner installation varies based on several factors, including size, location, and complexity. While we don’t handle installations directly, we work with independent installation companies to assist our customers. For the average person, our banners are designed to be easy to put up using grommets and hanging tabs. Simple methods like using ropes, suction cups, or bungees to secure the banners to grommets or hanging tabs are effective for attaching them to surfaces, poles, or fences.

Q. Is there a budget banner type vs. a higher-end one?

A. Yes, there are various material and finishing options for banners. We offer a value banner, which is more suitable for indoor use but can also be used outdoors for short-term applications. While this is the most cost-effective option, it may not be suitable for all applications. Durable banners and mesh banners are higher in price but offer stronger materials and finishing options, making them more versatile and durable for both indoor and outdoor use. The choice depends on the location and expectations for the banner’s application.

Q. Can I upload my own design?

A. Absolutely! We welcome customers to upload their own designs for banners. This allows for greater personalization and ensures that the banner aligns perfectly with your branding and message.

Q. What resolution should I use for an outdoor banner?

A. For all full-color products, a minimum of 300 dpi is recommended.

 

In conclusion

In a digital era dominated by screens and pixels, the value of physical advertising should not be underestimated. Indoor and outdoor signs and banners possess numerous benefits that can significantly enhance any size business’ marketing strategies. By leveraging their versatility and adaptability, you can effectively expand a brand’s reach, engage target audiences, and drive meaningful results in today’s competitive market. We’re happy to help you make well-informed decisions when planning your next banner project. Contact us today and let’s reach max visibility.

Filed Under: Education, Marketing, News, Print Products, Promotional Products

The 6 biggest benefits of signs and banners

Posted on July 21, 2023 Written by Leave a Comment

In today’s fast-paced digital world, where online marketing dominates the landscape, it’s easy to overlook the enduring power of physical advertising. However, signs and banners remain highly effective marketing tools that can capture attention, communicate messages, and drive results. Whether placed indoors or outdoors, these visual aids possess numerous benefits that can enhance marketing strategies. Let’s explore the advantages of utilizing these marketing powerhouses and how they can amplify a brand’s visibility and impact.

Grab attention and increase visibility

One of the primary advantages of signs and banners is their ability to grab attention in a crowded environment. Both indoors and outdoors, eye-catching visuals and compelling messages displayed on signs can immediately attract the gaze of passersby. By strategically placing signs in high-traffic areas, you can significantly increase a brand’s visibility and ensure that the message reaches a broader audience.

Reinforce brand identity and awareness

Signs and banners provide an excellent opportunity to reinforce a brand’s identity and create a lasting impression on potential customers. With consistent branding elements such as logos, color schemes, and typography, you can strengthen brand recognition and recall. By incorporating a brand’s personality and key messages into these physical marketing materials, a memorable presence is established that fosters brand loyalty and trust.

Versatility and adaptability

One of the greatest strengths of signs and banners is their versatility and adaptability to various marketing approaches. Indoor signs can be utilized within retail spaces, trade shows, conferences, and events, serving as powerful tools to guide customers, showcase promotions, or highlight new products. Outdoor banners, on the other hand, can be employed in high-traffic areas, on the sides of buildings, or at outdoor events, effectively capturing the attention of a broader audience. The flexibility to adjust their placement and messaging according to campaign goals makes signs and banners a valuable asset for any marketing strategy.

Cost-effective marketing solution

Compared to many other marketing channels, signs and banners are a cost-effective solution that can provide a significant return on investment. Once designed and produced, they require minimal ongoing expenses and can be reused for multiple campaigns or events. Additionally, the durability of quality signage ensures longevity, allowing messages to reach audiences over an extended period. With proper maintenance, signs and banners can serve as a long-term marketing investment, delivering value well beyond their initial creation.

Local targeting and community engagement

For businesses targeting local communities, signs and banners are invaluable tools for reaching the intended audience. By placing signage in specific geographic locations, offerings can be effectively communicated to the local population. Whether it’s promoting a new store opening or announcing a community event, signs and banners have the ability to connect with people at a grassroots level, fostering a sense of community engagement and loyalty.

Enhance offline and online integration

Contrary to popular belief, signs and banners can seamlessly integrate with digital marketing efforts as well. By incorporating QR codes, hashtags, or social media handles on signage, the gap between offline and online marketing channels is bridged. This integration allows customers to easily access more information, engage with a brand on social platforms, or participate in online promotions. By leveraging the power of both physical and digital marketing, a cohesive and holistic brand experience is created.

The takeaway

Indoor and outdoor signage brings high-value benefits that can considerably enhance a brand’s marketing strategy. Signs and banners have the ability to grab attention, reinforce brand identity, adapt to different environments, provide cost-effective solutions, target local communities, and seamlessly integrate with an online presence. To dive deeper into the different aspects of outdoor banners, such as size, materials, and installation methods, check out our answers to the most commonly asked questions in part two of this blog series.

Filed Under: Education, Marketing, News
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