The retail market is highly competitive and brands literally have a split-second to grab someone’s attention when it comes to their products on the shelf. And with the rise of e-commerce, there’s now the necessity to delight and excite consumers on websites and in online search results too. So packaging remains one of print’s most valuable segments. Packaging turns out to be more than just a means of protecting and carrying a product. It’s now an essential marketing tool that conveys the unique charm of the brand. And, most importantly, it influences shoppers to buy.
This is why we are thrilled to introduce our new packaging solution tailored to your customer’s unique requirements. Navitor offers printing solutions for flexible packaging and folded cartons, adding new opportunities and possibilities to propel brand success. But we don’t stop there. We are fully integrated to offer a complete spectrum of packaging products that also includes shipping envelopes, labels, hang tags and gift wrap.
Flexible Packaging
Growing numbers of product manufacturers are switching to flexible packaging thanks to its commanding shelf appeal, protective properties, consumer ease of use and prime storage advantages post-purchase. Flexible packaging is the combination of technology and innovation, and comes in different shapes, designs and sizes, making it truly flexible. It adds value and marketability and helps brands stand out from the competition and solidify their unique brand identity with every product they sell.
Flexible packaging pouches come in both Stand-Up and Lay Flat styles in our most popular sizes and materials, and feature an optional zipper closure or hang hole. Both options are great for a variety of product fill types, from food and beverage products to health and beauty. The print nature of flexible packaging is one-of-a-kind because it has end-to-end printing, allowing your customers to fully customize the look and feel to suit their brand.
Offering increased sustainability, the material utilized is smaller and thinner than glass, paper and metal. It uses 60% less plastic and is 23% lighter than traditional rigid packaging. Because this packaging option is thinner, it has a higher product to package ratio than traditional packages, making it an economical option. It also has reduced CO2 emissions in production and transport making it an eco-friendly choice.
Folded Cartons
High quality paperboard folded cartons stand up and stand out with innovative printing and finishing methods. We specialize in short-run quantities for the changing retail market where niche brands, regional product introductions and burgeoning “micro” markets demand high quality packaging in smaller quantities. Our folded cartons are a brilliant solution to hold anything from non-contact food and beverage products to business cards to health and beauty products.
Supplying the most popular sizes and styles, we also understand that every product and customer has different requirements and that is why we offer more than 50 paper stocks to choose from – as well as unique textures and specialty paper stock options – to help differentiate the package. We also specialize in custom finishes and coatings that add pizazz and pop to retail packaging. Working closely with you through every step in the process, from picking a paper stock to print and finishing processes we are expert collaborators in developing and delivering an exceptional folded carton solution that helps generate higher returns for your customer.
Labels
Labels and packaging are the dynamic duo. They go hand-in-hand. Whether you print a full color carton or pouch, labels provide an added piece of valuable real estate. Our vast label offering provides every brand a unique opportunity to include an added touch to their package. For example, if your customer prints a large quantity of a folded carton with the same artwork for each variety, they can add a label to provide product-specific information without having to run a package for each variety. A cohesive label and package presentation will create an impactful lasting impression to be remembered in the minds of consumers.
Shipping Envelopes
Shipping envelopes are a great way to package flat items that are to be sent through the mail and other shipping services. Our full color or spot color envelopes are available in Terraboard™ and Tyvek® options to ensure your customer’s deliveries arrive without getting bent or damaged.
Hang Tags
Hang tags are an excellent way to give your customer’s product added brand charisma and allure. Hang tags are not just for clothes, they can be added to the outside of a folded carton, around the neck of a wine bottle or used as a personalized message on a gift. Available in a variety of shapes, sizes and stock options for a plethora of appealing possibilities to fit your customer’s needs and captivate consumers.
Gift Wrap
Corporate branding doesn’t need to stop at the box. Get creative and add a personal touch with gift wrap for every occasion. Showcase your customer’s style and identity. Wrapping their packages in custom branded wrapping paper creates an instant brand connection with their customers. Printed full color in various lengths, select from our provided design templates or create your own option.
Use case
A major brand was dealing with incompatible print processes, requesting two disagreeing finishing options on their packaging. Successfully combining soft touch UV coating and foil on the same package is an extremely challenging task, due to the high temperature needed to make the foil properly adhere to the paper, and the fact that the UV coating acts as a barrier to the heat. The obvious solution would be to use a soft-touch laminate instead of UV coating, but that process would put the cost for the project far beyond the customer’s budget.
Our solution took some “out of the box” thinking. (Pun intended.) Our packaging R&D team worked tirelessly to test several different potential solutions. In consultation with the paper manufacturer, the team developed a hybrid alternative to soft touch UV coating that achieved the same look and feel, yet allowed the foil to adhere properly. The cost remained comparable to the traditional UV coating and kept the project within budget. Our team also worked to adjust the customer’s artwork to improve the quality of the foil stamp image on the final packages. The customer was extremely pleased with the final product – going beyond their expectations for both quality and price. The final hybrid solution saved the customer nearly 90% in project costs of producing the same package with soft touch lamination. Our extensive print experience and ability to tackle complex print challenges earned the trust of this customer and exceeded their expectations.
The takeaway
Understanding the formidable packaging challenges across all of today’s industries, Navitor has become a leading resource for solutions when it comes to the most demanding packaging challenges. A fully integrated supplier, Navitor offers insights, ideas and opportunities for Distributors to sell packaging solutions that protect and promote their customers’ products perfectly. At Navitor, it is our passion to help you originate and sell packaging products that you can feel good about and that can truly represent each of your customer’s unique brands.
Ready to browse the packaging solution page on Navitor.com? We’d love to have you. Visit us today.
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