News & information for experts in printing and design
From direct mail outreach to in-branch brochures, and from outdoor and indoor signage to handouts at trade shows and events, banks and credit unions continue to need copious amounts of printed materials. Print communications remain powerful marketing … [Continue reading]
Levels of change and uncertainty beyond compare in the global business community have affected the commercial print market. Surging demand, supply chain disruptions and sharply rising costs have significantly altered the economics of our business. … [Continue reading]
We live in a digital world. This leads many to ponder, has digital dependence made print irrelevant? Not one bit. Devices are smarter, delivery is faster, everything is more tech-driven and the whole shebang is more connected. And so, we’ve wound up … [Continue reading]
Print has a long history. Perfected and ready for commercial use in 1450, the Gutenberg press owed much to the medieval paper press, which was modeled after the ancient wine-and-olive press of the Mediterranean area. Picture the first press operators … [Continue reading]
Modern media comes in many different formats, including print media, television, movies, video games, music, cell phones, various kinds of software, and the Internet. Many are surprised that PRINT is the largest media. In fact, print media and its … [Continue reading]
Businesses across the nation are facing price increases. They must absorb some and in turn pass on the rest to their clients in order to maintain profit margins and continue stable growth. Breaking that news to your valued customers can be … [Continue reading]
How eco-friendly is print? The answer might surprise you. When you think about the most environmentally friendly industries in the world, the print industry is probably not the first one that pops into your mind. The assumption is since we use paper, … [Continue reading]
The scale of the pandemic’s impact on supply chains, manufacturing, labor and costs eclipses anything most manufacturers have experienced before. As these conditions hit the print industry, we’re seeing material costs across all categories increase … [Continue reading]
Without a doubt, exploratory market research surveys bring understanding around certain aspects of a target market, allowing for improvement in the quality of decisions. Uncovering attitudes, opinions, beliefs and behaviors nets a glimpse into your … [Continue reading]
Let’s cut to the chase, prospecting probably isn’t on your list of favorite things to do. But it is a very important part of sales. It’s common for distributors to put it off – because there are so many important tasks to get done. Yet just like all … [Continue reading]