Pantone, the leading authority in color, has announced their choice for color of the year in 2020: Classic Blue (PANTONE 19-4052)! A timeless and enduring blue hue is elegant in its simplicity and satisfies our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
What Does Pantone Say?
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, this color is the constancy and confidence needed for the New Year. “We are living in a time that requires trust and faith,” says Eiseman. “Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation.”
Eiseman also says that the 2020 color of the year is a boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
A Dependable and Stable Foundation in Design
Incorporating the color of the year into print and design is a great way to keep things focused and help bring clarity to your design, and “dependability” is the name of the game with this reflective blue tone. Its sense of peace and tranquility offers refuge to the human spirit.
If your customers want to pair Classic Blue with another color, they’re in luck. Pantone has a number of suggestions for color pairings when your customer is creating their print. From cool blue pairings and an array of warm and soothing shades to help induce a gently calming effect and feelings of peaceful tranquility to the human spirit.
Looking for a way to make Classic Blue even more special? Consider pairing it with a specialty stock or process! Consider pairing with Enhanced Finishes for another level of design.
A Color for All
Classic Blue is a great fit for many different industries, it’s a particularly natural fit for customers that need to convey dependability and stability in their business. From Healthcare to Banking and Finance the reassurance of Classic Blue will put their customer’s minds at ease.
What do you think of Pantone’s choice? Do you think your customers will want to use it in their print? Tell us about it in the comments below.
Speak Your Mind