Program Selling to the Financial Services Industry

Posted on January 14, 2022 Written by 2 Comments

From direct mail outreach to in-branch brochures, and from outdoor and indoor signage to handouts at trade shows and events, banks and credit unions continue to need copious amounts of printed materials. Print communications remain powerful marketing tools for the financial services industry, yet streamlining ordering and maintaining brand cohesiveness between branches prove to be hurdles many have yet to master.

All the feels

Because print advertising connects more on an emotional level with readers than digital, it continues to be the go-to medium of financial services companies. It offers readers a chance to linger over product and service messaging in a way that other channels don’t. Print advertising provides prospects a tangible way to engage with the brand message.

  • Print lasts longer (digital ads disappear in seconds)
  • Print is viewed as more trustworthy
  • Print is cost-effective

However, there is without question a significant focus on online banking, and digital access to banks has increased greatly. Accordingly, mixed marketing such as a postcard with a QR code or Bitly link to online banking will help provide direct access to products and services.

Time to think like a financial services company
What do you suppose keeps their marketing decision-makers up at night? For larger institutions, they may be considering the demand for consistency across multiple branches, indicating the need for a program solution that ensures uniformity in messaging, seamless installation and access to additional products. For medium and small institutions, they may be contemplating local business investments, signifying the need for a collaborator like you to partner with them. They may also be looking to the local chamber of commerce to bring in more opportunities and to demonstrate the value of such investments to the community. For maximum trajectory, think mailing campaigns, vibrant signage, and community canvassing, as well as developing investment guides and infographics depicting top areas of growth.

Here are more ways to get into the minds of your financial services clients:

Trust is numero uno.
Every one of your financial services company clients will tell you that ensuring their customers or members feel trust in their financial institution is priority number one. This includes trusting that both their personal AND financial well-being are being looked after. Refining branch-to-branch and branch-to-member information flows while quickly distributing new collateral based on changing interest rates and economic conditions is paramount to a financial services company’s success. They also lock in that trust by maintaining a positive perception and core position in the community while upholding compliance and regulatory mandates across print.

Renewal and revitalization matter.
More than ever communities are thinking local (shopping, supporting, frequenting) and banks often support “Shop Small” sponsorships or local events to further promote their role in the community. Events require communication efforts, signage, giveaways, apparel and residual marketing products. Special financing, payment forgiveness and small business loans are a few examples of advertising offers that banks and credit unions will consider as an important part of recovery efforts.

Branch distribution is a big deal.
When they roll out a program, financial services companies want their vendors to help coordinate the distribution of their products and may require kitting and project management. Both standardization and compliance are very important across branches, but often your bank and credit union clients don’t have the internal staffing to ensure proper installation and execution. This works to your advantage … with our help, you can really deliver the goods here.

Going online is inevitable.
While digital marketing tactics aren’t as touchy-feely as print and can quite honestly leave bank customers and credit union members cold, online banking is certainly the preferred choice for most, and we don’t see this changing. At the same time, having a local presence is important to a financial services company’s growth. Therefore, maintaining a consistent brand image across all mediums (print, online, signage, promo, apparel, business identity, folders, etc.) is crucial for connecting the digital world to their local community.

A holistic approach

This is where multi-product selling (or program selling) makes its grand entrance. Whether starting small with individual product sales and then building on the offering over time, or introducing a whole suite of cohesively branded products to their financial industry customers, our distributors can really bank on our technology platform designed for program selling. Let’s walk through some case studies that really illustrate the benefit of our solutions:

  1. A large financial institution wanted to deepen relationships between their lending officers and customers by personalizing essential documents. With custom printed Post-it® Note business cards and notecards, the company achieved its marketing objectives without a costly overhaul of existing print collateral. The custom adhesive notes included the lending officer’s contact information and photo, and could be applied to all communications with the customer. As a result, lenders used fewer of their higher-cost business cards, reducing overall print spend. Personalizing generic financial documents with custom branded adhesive cards allowed lending teams to engage with their clients and community.
  2. A distributor just getting started in selling print placed their initial orders manually because they were not very confident with the medium, let alone Navitor.com. Eventually they progressed to placing a couple of orders on Navitor.com and quickly realized just how easy it was to simplify and streamline the ordering process – especially around improving timeliness. As they kept working with their client, they discovered five more locations that were going to need similar branded products, and decided that time/order management could potentially become a bottleneck. We set up a white label ordering platform that their client can order from directly. This program started with a few orders for five-dollar name badges and will likely mature to a five-digit sales growth within a year. The program includes business cards, badges, envelopes, letterhead, presentation folders, decals, labels and more.
  3. Brand control on a large assortment of products was a challenge for one company that faced a surge in requests from their clients looking for ways to mitigate the impact of the pandemic. The need for communication and marketing materials increased exponentially. With the rapid increase, the company realized they needed to lock down brand standards. Working with Navitor on product fulfillment and utilizing our online ordering platform customized to meet the specifics of their organization saved the day. Locations can log on and order their pre-branded business stationery, their new customer kits and the rest of their marketing materials.
  4. Technology integration and brand control were sticking points for one distributor’s large client with 2,000 locations. They were having difficulty maintaining brand standards and controlling expenses since each location was ordering their print ad hoc from various vendors. After the client established their own brand portal to centralize sourcing, it was vital to find a print provider that could integrate quickly with their existing e-store ordering platform. By partnering with Navitor, the distributor was able to spin-up an ordering platform that incorporates brand compliance and efficient ordering while controlling the quality and brand conformity of the end product. In addition, the client has sourced several additional print items Navitor produces, resulting in BIG business for our distributor.

Content you can count on

Our newly updated flyer for the financial services industry is available here, and our industry dollop has up-to-date information regarding selling to financials, designed to help you position yourself as a thought leader and problem solver in this market. For social posts you can copy, paste and post from your social media accounts in order to prompt conversations, click here.

We are keeping our fingers on the pulse of the financial services industry and are working on your behalf to provide useful content and relevant solutions to keep you selling. Staying on top of market trends and industry conditions gives us the means to help you deliver the best customer experiences. To make sure you’re giving your customers what they need and addressing topics important to them, rely on us as your go-to resource for thought leadership and innovation.

Filed Under: Business Cards, Education, Folders, Labels, Marketing, Print Products, Promotional Products, Resources, Stationery

CBD and Cannabis Sales Start with Shelf Presence

Posted on February 18, 2021 Written by 1 Comment

Imagine you’re walking through a dispensary or a retail store that sells CBD. There’s definitely no shortage of new and interesting products to choose from on the shelves. How purchase decisions are made is part art, part science. Packaging plays a more important role in those decisions than you might think. It is a driving factor in determining what product you walk out of the store with. Since packaging is often a consumer’s first introduction to a product, it pays to be innovative and unique in order to stand out on a crowded shelf and get noticed.

The importance of product packaging is multi-faceted and can make all the difference in ensuring a great first impression and lasting brand loyalty. Here are a few tips and tricks for strategic product packaging:

Functionality
Keeping the product safe for its journey from production through distribution, and from store shelves to buyer’s homes is where it all starts. Preventing damage with a sturdy and reliable package is foundational, followed by convenience and ease of use. There are plenty of standard options with a wide range of weights to ensure functionality and convenience and also differentiate the packaging. Once fit-for-purpose and functionality are checked off, you can move into the more artistic points that attract customers and encourage them to buy the product.

Image
Packaging is the primary marketing medium in the cannabis industry, making first impressions everything. Buying decisions are influenced by how the packaging promotes and displays the product inside. On average, it takes only seven seconds to form a first impression. With such limited time, the best way to stand out on the shelf is with unique, high-quality, and creative packaging. This includes both printing and finishing methods that help the consumer perceive the value of the product and provide a great experience. We specialize in making the packaging more appealing and attractive while adhering to brand standards and necessary regulations.

Brand Awareness
Product packaging is not just a reflection of the product inside, but the brand as a whole. Innovative packaging differentiates brands. To influence buying and create brand awareness, it’s important that consumers can easily determine what the product is and make associations with the brand. Combining exceptional printing processes with high-quality materials yields a more memorable experience with a brand. Choosing the best substrates and impactful, high-resolution images on the package can help boost brand awareness.

Special Touches
Custom finishes and coatings add uniqueness and help step up shelf visibility. They highlight design elements, elevate the tactile experience and add dimension. Processes like debossing, embossing, foil stamping, spot color, and intricate die-cutting transform the appearance of products on the shelf. Finishing extras such as UV gloss coating, spot UV, soft-touch lamination, aqueous satin, and raised UV give packages a snazzy, polished look.

Integrated Elements
An effective way to set products apart and help them stand out on the shelf is through creative integration with additional elements including matching bottle labels, inserts, and hangtags around the packaging.

Collaboration with Navitor, your trusted packaging expert, is key to making your product stand out on the shelf. Our innovations and ideations will bring your vision to life. Check out Packaging now.

Filed Under: Design, Education, Folders, Marketing, News, Print Products

Packaging Success Starts with Innovative Thinking

Posted on September 21, 2020 Written by Leave a Comment

Whether you are shopping online or in an actual brick and mortar store, retail and virtual shelves are jam-packed with products. A major factor in determining the success of these products is the packaging. Packaging delivers one more brand message to consumers in the final stage before purchasing. A quality product is table stakes for repeat buying, but how much weight do you think packaging holds in that equation? More than you know. To break through the clutter of hundreds of other competing products, it pays to be different. We’re talking about being innovative and unique in order to get a product noticed. Packaging builds brands and gives a product personality. First impressions count, and even if we don’t want to be judgy, people do judge a product by what it comes in.

Grab attention
Let’s first look at ways to capture eyes in the aisles. Today there are a plethora of standard paper stocks as well as unique textures and specialty paper options in a wide range of weights to help differentiate the package. High-quality cartons that stand out with innovative printing and finishing methods while meeting product specifications and adhering to brand standards generate more attractive packaging and lucrative results.

Be recognizable
Consumers form an opinion about a brand the moment they see the packaging. Make it count. And once noticed, it’s vital that consumers can easily determine what the product is and make any brand associations that are important to them. There are both traditional offset and offset-quality digital printing methods that upgrade your branded packaging to a branded experience. Bring together quality print with premium materials for full-color impact and memorable outcomes.

Elicit emotion and action
Create awareness and excitement while showcasing elements significant to the brand and its mission. Maybe it’s quality, maybe it’s conscientiousness. Perhaps crisp folds, perfect sizing, strength or possibly flexibility makes the brand statement. It could be choosing to use certified recyclable materials, such as those endorsed by the FSC® (Forest Stewardship Council) or SFI® (Sustainable Forestry Initiative), which are sourced from the highest available percentage of post-consumer recycled content from local mills. The power of great packaging gives a perceived image and value to the product. How it looks provides for better experiences and raises its profile.

Add a little extra
Custom finishes and coatings add pizazz and pop to retail packaging. Processes like debossing, embossing, foil stamping and spot color printing transform the appearance of products on the shelf. Finishing processes such as UV gloss coating, spot UV, soft-touch lamination, aqueous satin, and gloss coatings, intricate die-cutting, and raised UV give it a snazzy, polished look. These extras highlight design elements, elevate the tactile experience, and add dimension.

Set yourself apart
It’s not the complete package until it’s the complete package. Including related products such as labels, inserts, bottleneckers and hang tags rounds out a comprehensive, well-branded and highly visible product package solution. Tapping into the creative inspiration of organizations like the Retail Packaging Association, and working with consultative partners that bring comprehensive solutions and marketing savvy to packaging programs is your best bet.

Make design the focus of the packaging
Better packaging design sells more products. That’s the bottom line. It’s in the innovation where packaging can accomplish all of what we’ve covered here. Brand managers and package designers spend countless hours exercising their creative chops to develop the right look for their products. The packaging and unboxing presents an experience for the consumer that adds to the product’s appeal. Organizations like the Paperboard Packaging Alliance (PPA), dedicated to promoting the benefits of paperboard packaging, recognize the importance of certain products, and influence preference for these materials in packaging design and selection. Companies that put innovation principles to work and rethink the design of their packaging create magical moments when consumers first spot it when they pick it up and feel it — all the way through their unboxing experience.

The takeaway
Opportunities for packaging innovation can be driven by pivots in consumer behaviors, attitudes, and interests, as well as other macro trends in the marketplace. But true innovation comes from blending consumer desire and product usability with production feasibility and brand voice. Sprinkle in cool packaging options and embellishments to ultimately connect brands with consumers and create moments that matter.

Our expertise, your value-add
We’re here to walk you and your customer through the process of designing and ordering standard or custom packaging. With our innovations, our Paperboard Packaging Council (PPC) membership, and our experience in diverse industries, we are an excellent resource for creative packaging solutions that meet your customers’ needs. It’s this innovation and experience that allows us to deliver The Best Packaging Experience in the industry.

Looking for inspiration? We provide finished package samples for a number of strategic markets to inspire you and your customers. Request a sample kit. The best place to start is by contacting your sales rep. If you’re not sure who your rep is, give us a call at 866.628.3290. We’re here to answer any of your questions.

Filed Under: Education, Folders, News, Resources

Boost Sales with Folders

Posted on January 30, 2020 Written by Leave a Comment

Presentation folders are a great marketing tool for your customers. And they are an ideal sales opportunity for you because they are as practical as they are versatile. Let’s look at the top three reasons to offer these popular products to your customers:

1. Flexible customization options: Whether your customer wants the impact of full color or the precision of spot color print, folders can be customized to perfectly suit any company’s brand.

2. High-profit potential: With an average retail order value of $800, presentation folders can greatly increase your sales.

3. Opportunities across multiple markets: Folders are used by virtually every business that has an office. But here are the leading vertical markets you should consider targeting:

  • Education & Academics
  • Automotive
  • Construction & Contractors
  • Finance & Banking
  • Government
  • Healthcare & Medical

Do you have prospects in these markets? Tell them about our extensive product offering – including standard folders, expandable folders, legal folders, mini folders and more. Of course, these aren’t the only groups looking for personalized folders. Every customer could potentially be a prospect!
Check out our folders today!

And don’t forget about our other complementary print products like certificate holders, table tents and card carriers. These are also strong sales opportunities to tie in with your next customer order.

Did we miss a vertical market where you’ve had success selling folders? We’d love to continue the conversation with you in the comments below.

Filed Under: Folders, News, Print Products

The Best Folder Experience

Posted on November 14, 2019 Written by Leave a Comment

Are your customers looking for ways to increase their business success? Are you looking for a way to boost your bottom line? If so, FolderWorks™ has the answers to both of these questions!  We are confident that our products, solutions, and services will deliver success for both you and your customers and provide you with the Best Folder Experience.

Created for your Customers
Believe it or not, presentation folders are an effective tool for your customers to market and promote their business.  They present information in a professional and organized fashion to both employees and customers and are a great way for your customer to present the informational, educational, or promotional materials you are likely already providing for them.

A Boost for Your Business
Importantly, the average retail dollar value of one presentation folder order is almost $800.  If you aren’t selling folders, you are missing out on a product line with high sales (and income) potential!  And, if you aren’t using FolderWorks™, you are missing out on the Best Folder Experience in the industry!

Numbers Your Business Can Count On

  • Orders are produced On-time more than 98% of the time.
  • Customers rate our quality at 99% on orders purchased
  • We answer the phone within 5 seconds of your call.

The Best Folder Experience is our commitment to being fair and honest to all our customers. This is a significant differentiator among our competitors and key to providing high ticket/high profile products like presentation folders! We focus on the following key issues that impact your presentation folder business:

We don’t believe a +/- 10% over/under policy is fair to you. We send you the quantity you order. No shortages and no automatic additional charges if there happen to be extras.

We aren’t afraid to talk to you, in fact, we encourage it! We know presentation folders are high ticket and high profile products and we want to help you find the perfect folder for your customers!

We know your time is valuable! Our friendly and knowledgeable sales associates and customer service representatives strive to answer your call within 10 seconds. In fact, since 2017 our average speed to answer is 5 seconds!

We do NOT sell to your customers. We are your silent partner and you can trust that we will never contact your customers.

Want to know more about how FolderWorks™ is supporting you as a silent partner? Take a look at our non-branded materials that help you increase product awareness and help build your brand loyalty. Want to learn more about new market opportunities? We’ve created this flyer to help you. Or, if you’d rather call us, we’d love to hear from you. Give us a call at (877) 294-5028 to ask your question and try us out!

Filed Under: Design, Education, Folders, Marketing, News, Print Products, Resources

Why are Presentation Folders Important?

Posted on October 16, 2019 Written by Leave a Comment

Do you have a customer who is unsure about whether or not they should order folders? Folders are an ideal place for personalization in any market because they are as practical as they are versatile. Whether your customer wants the flexibility of full color or the precision of spot color print, folders can be printed to suit their brand perfectly. There are plenty of reasons why you should consider introducing your customers to custom folders on their next order!

With an average retail order value of $800, presentation folders have the opportunity to increase your profit potential. Each folder order is an important high profile, high value, high risk/high reward sale for you and your customer. Presentation folders of all sizes, certificate holders, table tents and card carriers, are all options to consider with your next customer order!

Presentation Folders are used across nearly every vertical and customer regardless of their business type. Just take a look at the businesses within your community, nearly all of these businesses require some type of folder. Here are a few of the vertical markets in your community that have a need for folders:

  • Education & Academics
  • Automotive
  • Construction & Contractors
  • Finance & Banking
  • Government
  • Healthcare & Medical
  • And more


Want to Know More?
These aren’t the only customer groups looking for personalized folders; every customer potentially has a need for folders! We’ve created this helpful tool Keep Your Marketing On Target to help you prospect your local businesses.

Did we miss a Vertical Market that your business has been successfully selling Folders to? We’d love to continue the conversation with you in the comments below.

Filed Under: Design, Folders, Marketing, News

Doing More With Less: Creating Great Minimalist Design

Posted on July 26, 2019 Written by Leave a Comment

do more with less minimalism for personalized print typographyMinimalism has been on trend for some time, and if your customers come to you to ask for your design advice you want to create something eye catching. If what they’re looking for is minimalism, you need to ensure that your design does more with less. Here are our tips for achieving great minimalist design.

Highlight What’s Most Important
Minimalist design relies on choosing only the most important details and leaving the rest behind. If you’re creating a design for your customers, be sure that they pick the information that’s essential. For event invitations, that’s the information necessary for RSVPing and attending. For a business card, that’s your customer’s essential contact information. Use those details as the foundation of the design.

And stick to what’s most important in terms of color, too! Focus on your customer’s brand colors or the colors for their event to ensure that their minimalist design contributes to a cohesive overall look.

If you’re looking for some design inspiration, check out this post from 1st Web Designer to look at some eyecatching minimalist business cards.

Embrace the Unexpected Detail
Sometimes, an unexpected detail is what you need to make minimalism really work for your customer’s print order. A touch of spot gloss or raised print can add unexpected texture. A heavyweight stock can catch attention immediately. A pop of bright, branded color in an otherwise muted business card will stand out all the more because of the minimalist design.

Choose Just the Right Stock
Because minimalist design is focused on only the most important details, your customer’s stock choice is even more important. Minimal designs let the space around the text do much of the talking—and that can make an impact that’s anything but minimal! Minimalist designs allow the texture of the stock to take center stage, whether the stock is smooth and sleek or features a subtle texture with handmade appeal.

Stock can also be the source of those unexpected details I mentioned before. A subtle shimmer from a pearlized stock adds a luminous touch. An extra thick stock has a surprising heft when held. And for an additional pop of color, consider color core stock.

Consider The Print Process
Minimalist design is also a chance for your customers to use print processes that add an extra touch of professionalism to their design. Full color print is a great option for many customers, but when your customers are interested in minimalist design they should consider the many other options available to them.

Thermography is a great place to start. Whether paired with full color print or spot color, thermography adds depth and texture to your customer’s design. That texture can add a lot of interest to their print piece.

Speaking of depth, for a truly extraordinary finishing touch, consider enhanced finishes. Spot gloss and raised spot gloss can be used to enhance your customer’s minimalist design or on their own for a subtle, shiny look. Raised foil creates a classic metallic look with style.

Do your customers love the look of minimalism? What details are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, Education, Folders, Labels, News, Print Products, Promotional Products, Stationery

Print to Add Polish to Nonprofit Fundraisers

Posted on July 24, 2019 Written by Leave a Comment

Nonprofits of all sorts will soon be hosting the last outdoor fundraisers of the year, and just as soon they will be preparing for the events they host at the end of the year. When they’re planning their events, they should also be planning the print that adds a great finishing touch to their fundraisers. Here are our choices for the print pieces that will add profit to your customer’s next nonprofit fundraiser.

Posters
Are your customers trying to get the word out to a wider audience? Posters could be the best way to raise interest in their community events! And with a variety of quantities available, posters could also be a colorful addition to event promotion even in smaller communities.

Announcements and Postcards
Some of your customers’ events focus on previous donors or top donors, and announcements and postcards are a great way to add polish to those event invitations. Choose postcards for a more informal feel, or use announcements to make the occasion feel a little extra special.

Brochures, Rack Cards and Sales Sheets
Whether your customer wants to include them with a mailing or wants a piece to show donors what their gifts will be doing, informational pieces are an essential way to get the word out about the good work that they do. Brochures, rack cards, and sales sheets are classic pieces that can include text to show off essential statistics or photographs that highlight the people who benefit from a nonprofit’s work.

Event Tickets
If your customer is hosting a raffle or fundraising event, event tickets are essential! These tickets feature practical details like perforated ends for easy raffle use and numbering to make it easy to keep track of attendees. Even better, when your customer chooses full color print they can help make their nonprofit’s branding more memorable.

Folders
Whether it’s organizing instructions for volunteers, putting together forms and information for donors, or keeping documents organized afterward, branded folders are a good way to keep organized. As a bonus, using branded folders is a good way to add that extra touch of professional polish to every document.

Badges
Speaking of event volunteers, badges are a great way to show which people at your customer’s event are working and which are simply attending. Choose labels as temporary name tags for events with a lot of short-term volunteers, or consider window badges, chalk badges or erasable badges  for flexible badges that can be used at event after event.

Banners, Signs and Other Décor
Once your customers are actually at their event, indoors or out, it’s time to personalize the space. Banners are a great fit for events indoors or out, adding a splash of color in your customer’s choice of a variety of styles. Freestanding a-frame signage can guide attendees through buildings, personalize stages and accent sidewalks outside outdoor event venues.

Do you work with customers in the nonprofit sector? Which print products are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery

Bringing in a Heavyweight: Navigating Paper Weight and Thickness

Posted on July 3, 2019 Written by Leave a Comment

When your customer is creating a print piece, often their stock choices are one of the biggest factors in how that project fits into their budget. With stocks labeled with both points and pounds, though, it can be tricky to decode what these labels mean. Luckily, we’re here to help! Here is a little advice on navigating lightweight stocks, heavyweight stocks, and everything in between!

Pound vs. Point
Two of the most common measurements for paper are pound (lb.) and point (pt.), but it can be challenging to know what this stock information means. What really makes these measurements difficult to navigate is that they are literally measuring different aspects of paper.

Pound is a measurement of how much a one ream of a paper stock weighs; weights range from 20 to 80 pounds for bond paper and 50 to 140 pounds for card stock. Point is a measurement of the paper’s thickness, with each pt. equal to .001 inch—14 pt. paper, for example, measures in at .014 inches thick.

With both of these measurements, though, you can be sure of one very important thing: the bigger the number, the more heft the stock will have.

How Do These Stocks Measure Up?
Unfortunately, it can be hard to match up thicknesses and weights because the measurements simply aren’t easy to translate. For example, 12 pt. cardstock weighs in at approximately 100 lb., but they aren’t exactly the same thickness. Your best bet is to focus on the type of paper first and the weight or thickness afterward.

This confusing set of measurements also means that your customers might have a hard time visualizing the stock thickness when they’re just reading numbers. After all, unless they are looking at stocks that are both measured by weight, the comparison is a challenge. That’s part of why swatch books are so important to have on hand when you’re making a sales pitch—they allow for easy stock comparisons.

Keep an Eye Out for New Heavyweight Champions
We know that many customers are looking for heavier paper options—that’s why we’ve got exciting new stock options coming soon! Keep an eye on your inbox for news about new stock options in a variety of different weights. And, if you’re not signed up to get Navitor’s emails, take a moment to sign up or update your email preferences.

Do you have any other questions about how to navigate stock choices? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Education, Folders, News, Print Products, Resources, Stationery

Perfect Print for Real Estate

Posted on June 13, 2019 Written by Leave a Comment

Whether you’re working with a small realtor or a large company, print is an essential part of their repertoire of sales tools! Print pieces add professionalism to their office, help bring together open house events, and more. Here are our top suggestions for print pieces perfect for the real estate market.

Signage
With versatile full color print, different styles to suit different budgets, and a freestanding style that makes them easy to display in front of houses, yard signs are a classic print piece for the real estate market for a reason! Full color plastic yard signs are a lightweight and eyecatching option that your customer is sure to love. If your customer wants to make a bigger investment in their signage, on the other hand, they should consider full color metal yards signs; these durable signs are easy to reuse time and again.

Business Cards
Another business classic that real estate professionals should keep on hand is a business card. They should particularly look into including realtor photos on their business cards because it is one more way to reinforce the personal connection that realtors build with home buyers.

Folders
No matter how many homes are on a buyer’s list, it can be hard to keep their information straight. Offering them a branded folder is a great way to keep that information organized and to add a polished finishing touch to the home buying experience. Branded folders can also be used to hold paperwork, create welcome packets to be given at closing, or to hold files in the office with professional polish.

Promotional Products
Promotional products are an ideal way for your customers to get the word out about their business. Your customers in the real estate market can attach key fobs to keys at closing, give business card magnets to remind new homeowners of their realtor’s contact information, and hand out a variety of other promotional products at community events to connect with new buyers. They can also create personalized napkins perfect for adding a branded touch to any refreshments offered at an open house.

Labels
In addition to more traditional uses like address labels and name labels, labels are also a popular addition to open house events. Use labels to personalize water bottles at the refreshment table, seal paperwork, and more.

And this only scratches the surface of what print can do for the real estate market. Want more ideas? Consider requesting a copy of our property management vertical market kit for your next sales meeting!

Are there any other products that you would recommend for real estate? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Deals, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery
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