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Weather the Elements with Outdoor Labels

Posted on March 18, 2020 Written by Navitor Team Leave a Comment

The sun is shining, the temps are starting to rise and it’s time to head outside! Ok, that’s not exactly the case here in Minnesota but a dreary snow-filled day is no match for outdoor labels.

Luckily, Label Works has top quality options to meet all your outdoor label needs. We offer 1 to Process color printing on 8 standard outdoor stocks, including a removable stock option – perfect for labels that are not intended to take permanent residence on a surface. Plus, we also offer our new, reflective stock. This stock bounces the light back to the source, creating high-visibility in low-light, dark or poor weather conditions.

A free, gloss lamination is provided to our outdoor labels to protect them against moisture, scratching and outside elements while adding an extra sheen to enhance your label design. Looking for the added protection, but not a fan of high-gloss? We have just the thing! Our matte lamination provides the same great barrier against the elements…plus, it’s the perfect choice for labels that need to be written on.

Yet another option for protecting outdoor labels from fading and cracking is our sunscreen lamination. It protects labels by combating UV rays and may extend the fade resistance of some inks. It might not smell of coconut, but it sure works wonders to ward off those pesky and abusive sunrays!

But don’t let the name deceive you…these labels are great for indoor items that just need a little extra protection. Think freezer labels, shampoo labels and any other label that may need a shield from the elements.

How can we meet your outdoor label needs? Click here to get started or contact us at 1-800-522-3558 or customercare@labelworks.com to chat about all we have to offer for outdoor labels and more!

Filed Under: Labels, News, Resources

Promote Yourself, With Labels!

Posted on January 1, 2020 Written by Navitor Team Leave a Comment

Looking for a fresh, new way to promote YOUR business throughout the New Year? Labels offer a cost-effective solution to getting your business in front of potential customers. Engage your audience with confidence & creativity by using labels that deliver your message when & where you need them.

Creatively showcase your brand while marketing goods, services & events
Highlight seasonal promotions/offers, events and anniversaries
Offer water to your customers with custom water bottle labels – keeping your brand front of mind
Bumper stickers and sticker sheets are great for giveaways, local parades, and tradeshows
Have multiple locations? Place a single label order with variable content to highlight individual storefronts
Track campaign effectiveness or link to your website with barcode and QR code labels

Label Works offers low minimums for projects and events of all sizes. And with many label options shipping in just 24 hours, we have a solution for even those last-minute efforts.

Being a Label Works dealer has its perks too, and here’s a nice one: as a dealer, you are eligible for 20% advertising and promotional labels for yourself! Reaching a broader client base just became easier and more affordable! As long as the label sports YOUR company name, you’ll receive a 20% discount*. Be sure to use Code: CPN-20SFP with catalog orders only.

Looking for label inspiration? Check out our selling resources for an online catalog, sales tools and so much more. As always, if you need label or pricing help, please contact Label Works at 800.522.3558 or customercare@labelworks.com. We’re here to answer any of your label questions!

*Label must have dealer’s name on it. Valid on label orders only. The discount does not apply to shipping. Code valid until 12/31/2020.

Filed Under: Labels, Marketing, News

Introducing The 2020 Label Works Catalog

Posted on December 5, 2019 Written by Navitor Team Leave a Comment

We’re excited to share our 2020 Label Works custom labels catalog with you! While we’ve maintained the offering you loved from last year, we’ve also expanded and added new features. PLUS, we’ve wrapped it up in a fresh, new look!

Here’s a quick overview of what’s new for 2020:

Expanded Most Popular 24 Hour FasTurn® Label offering
• 1-3 color imprint now available
• Additional shapes, sizes and stocks added
• Increased Process Color offering
NEW! Silver Film BOPP Stock
• A standard stock for ALL 24 Hour FasTurn® Labels – no upcharge!
Lowered freeform™ Laser Cut Labels pricing on both Indoor & Outdoor offerings – plus, still the fastest production time in the industry
NEW! Reflective Labels
• Great for high visibility in low-light or dark conditions
• Long range scanning, perfect for warehouses

Just can’t wait to receive yours? View the 2020 Label Works e-catalog now

As always, give us a call at 1.800.522.3558 or email us at customercare@labelworks.com if you can’t find what you’re looking for; our capabilities stretch far beyond the scope of our catalog offering. Lean on Label Works to be your experts in delivering exactly what your customer is looking for!

Filed Under: Education, Labels, Marketing, News, Resources

The Power of Giving Back

Posted on November 1, 2019 Written by Navitor Team Leave a Comment

Giving back, a simple term that can pack a big punch! Each year Label Works makes a commitment to give back by volunteering time, donating funds and providing necessary resources – and this year was no exception. We strive to support and connect with our local community and our employees never disappoint.

This year, employees engaged in a wide variety of activities that were not only fun, but also benefitted many great causes. In March, employees tested their basketball skills and competed against each other to raise funds for LEEP – an organization aimed to enhance the quality of life for people with developmental and intellectual disabilities through inclusive education, recreation and healthy living opportunities.

We also organized our annual weeklong rally benefitting the Greater Mankato Area United Way. Throughout the week, employees were served up a delicious breakfast and baked potato bar, competed in a chili cook-off and indulged their sweet tooth in a bake sale. Company-wide bingo and Wheel of Fortune games were played all week for tons of great prizes. Rounding out the week was a silent auction in which employees of each department worked together to gather items for their themed baskets – with the closing bids on Friday boasting a combined $600 contribution.

Upcoming annual fundraisers include events and activities to benefit the local ECHO Food Shelf, Toys for Tots and Salvation Army’s Coats for Kids. Giving back is so important to Label Works and the success of our community; our employee’s generous nature and kind hearts continue to inspire us year after year.

As we enter in to the holiday season and reflect on all that we have to be thankful for, consider giving back to local groups in your community that help those in need. Not sure where to start? Just ask! Contact an organization in your area with your desire to get involved.

Filed Under: Education, Labels, News

Shelf Appeal with Custom Labels

Posted on October 11, 2019 Written by Navitor Team Leave a Comment

With just seconds to grab a consumer’s attention, are your product labels doing their job? Labels generate shelf appeal. Shelf appeal generates sales. Whether you find yourself gravitating towards products that are bright and flashy or clean and simple, labels play an important roll in getting your product noticed.

Traditional 1-color to Process color labels offer a classic approach with bold designs. Add a touch of elegance by simplifying your design to a foil and/or embossed imprint. With quick turnaround times and low minimum quantities, these labels are a cost-effective solution for short-run, seasonal or variable applications.

Want the look of a foil imprint AND process color printing? Our Color-Logic™ labels allow us to produce up to 250 different metallic colors using five inks on a single print run. Create stunning dimensional effects and gradients that bolster added excitement not found in traditional process color labels. A little shimmer and shine is sure to get your product noticed.

On a shelf full of standard shaped labels, achieve an instant impression with a uniquely shaped label. Our freeform™ laser cut labels allow you to create attention-grabbing, custom shaped labels without the custom die or setup charges! And with low minimums and quick turnaround times, we make it fast and effortless to be unique.

Like the idea of disrupting the shelf, but want to take it a step further? Try Limitless Unique Labels! Create one-of-a-kind labels that offer individual customer experiences. Our software crops, scales and rotates a single art file to create randomized outputs – leaving your product with a 100% uniquely custom label every time.

With a combination of stocks, adhesives, sizes and process options, we’ll find the right label solution for your product!

Digital & Flexographic printing
Foil stamp & embossing
freeform™, Color-Logic™ & Limitless Unique Labels
Liner side & adhesive side printing
Variable data, consecutive numbering & barcoding
UV & moisture resistant varnishes
Gloss & matte laminations

Give our label experts a call today at 800.522.3558 or visit www.labelworks.com to learn more and order online.

Filed Under: Design, Education, Labels, Marketing, News, Resources

The First Word in Safety: Label Works’ New Reflective Stock

Posted on September 18, 2019 Written by Navitor Team Leave a Comment

Labels are an efficient way to call attention to important information in a host of different settings. But what about poorly lit areas? It’s hard to read information that cannot be seen. Do those areas just become no-label zones? Certainly not!

Some labels are necessary even in less than optimal conditions. Low light settings, dark environments, and poor weather conditions can pose a challenge. But at Label Works, we say, “Challenge accepted.” We’d like to introduce you to our Retro-reflective stock! This stock works wonders in dark and poorly lit spaces. Retro-reflective stock renders high visibility even in low light, and also remains visible through poor weather conditions. We like to think that labels have a place anywhere and everywhere – you just need the right tools to get the job done!

Retro-reflective stock is slightly different than true reflective stock. Ready for a bit of a physics lesson? Here we go! Reflective stock reflects light in the same manner a mirror does. Light hits the mirror (or reflective stock) and bounces away at the same angle of entry but in the opposite direction. Imagine bouncing a ball away from you on the floor. The ball will hit the floor but bounce away instead of coming back toward you. The same is true of light hitting a reflective stock. Retro-reflective stock, on the other hand, works with innovative technology to optimize the use of what little light is available. The surface of the retro-reflective stock is covered in very small glass spheres. The rounded shape of each glass sphere creates the retro-reflectivity. Light hitting the surface of the stock is reflected directly back toward the source of the light. Imagine shining a flashlight on an item in a dark room labeled with retro-reflective stock. The light won’t reflect and bounce away. It will be reflected directly back at you, resulting in high visibility of the label. Voila! Label visibility even in the darkest of places!

Now that we’ve touched on the science of the retro-reflective stock, let’s shine some light on the practical applications for this stock!

Safety decals
Warning and security stickers
Hard hat stickers
Parking permits
Emergency service vehicles, equipment, and tools for Police, Fire Department, and EMTs and Paramedics
Outdoor enthusiast organizations and associations, including motorcycling, bicycling, snowmobiling, boating, sailing, skiing, hunting, and fishing
Warehouse rack labels where messages need to be easily seen when hit with a beam of light
Security and Warning applications
HVAC, Well and Pump
Shelving labels, pallet labels, and asset labels

Retro-reflective stock is a hard-working label which comes with permanent adhesive and lamination for extra protection from the elements. Because of the nature of many reflective labels, this stock has to be tough, and ready to take on less than perfect weather conditions. A few things to note about this stock:

Retro-reflective stock appears slightly grey in color rather than a true white due to the glass bead technology used to produce the reflectivity.
It is thermal-transfer compatible (recommended to test ribbons).
Retro-reflective stock bounces the light back to the source, therefore making it a great option for scanning. This stock is especially productive for long-range scanning.

Curious to learn more about our new Retro-reflective stock and the host of possible applications for this innovative technology? Call Label Works at 800.522.3558 to speak with one of our Customer Support team members and we’d be happy to send you more information!

Filed Under: Education, Labels, Marketing, Resources

Perfect Print for Boutiques

Posted on September 5, 2019 Written by Navitor Team Leave a Comment

Whether your customer creates the products for their own store or gathers the very best to offer consumers, boutiques are a market where print is one more chance to make things extraordinary. Print can help add branding and style to every angle of a boutique’s business, from personalizing the building to adding an extra special touch to every product. Here are our picks of print pieces perfect for boutiques.

From the Moment They Walk Through the Door
One of the first ways that consumers connect with your customer’s brand is in their storefront, from their window display to their signage. And that signage is an essential way to personalize storefronts of all sorts. For an unexpected touch, your customer should consider clear window clings or vinyl wall art to reinforce architectural signage; these decals can be used to show off brand imagery and colors, display store hours, and add a bit of extra style.

Badges and Signage Bring Branding Indoors
The consumer is in the door—now what? Signage can also be used to brand a store’s interior to keep that branding going. Wall art can add style to the décor, signage can help guide guests through the store or provide necessary instructions, and decals can be used to highlight new products or special buys in glass product cases.

And your customer should be sure to match their badges to that signage. Even when employees don’t wear uniforms, branded badges create a polished look and make them easy to find when a shopper needs assistance.

Business Cards Add Polish and Professionalism
Business cards are a classic piece that many businesses use to connect with customers and investors, and boutiques are no exception. For boutiques, however, your customer might want to add an extra special touch to their business cards to match their extraordinary product offering. Consider adding color core stock for an unexpected pop of color, glitter color core for sparkle, or pearlized stock for a subtle shimmer.

Labels and Tags for Products
Boutiques specialize in well-chosen products, and the right product labels and tags can help add a special touch to this hand-selected flair. Your customer should consider using labels to add a branded touch to boxes, brown paper bags, and other preexisting packaging.

Branding with Every Buy
Does your customer want to keep the branded appeal going when a purchase has been made? They should consider adding personalized plastic bags to their business. Not only do these bags give them the chance to create one more touch point for their brand, they add a polished advertisement to each additional person they pass by.

And keep an eye out for new products that your customers who own boutiques will love!

Do you do business with boutiques? What print pieces are their favorites? We’d love to see your feedback in the comments below.

Filed Under: Design, Education, Labels, Marketing, News, Print Products, Promotional Products, Stationery

Labels for Nonprofits

Posted on August 8, 2019 Written by Navitor Team Leave a Comment

In a world that’s constantly on the go, why settle for advertising that stays put? Get your message out and about! Cost effective and multi-functional, labels can play a supporting role in engaging donors and increasing the awareness of your cause or organization.

A non-profit organization was looking to create a sticker that would help show support at an upcoming marathon fundraiser. The labels needed to stick firmly to runners’ outfits from the starting line to the finish line and arrive quickly to have in time for the race.

The non-profit was pleased to find that they could create a colorful, custom-shaped label using freeform™ laser cutting and digital printing. Not only was the process budget-friendly and useful in creating a unique label shape and image, it also allowed the label to arrive more quickly. This meant that they had a sticker that was instantly recognizable on every runner, stayed on their clothes throughout the race and had it in time for the race.

The stickers also featured printed label liners to talk about why the labels were created and helped explain the group’s cause to race attendees. This meant that it was easy to distribute not just the labels, but also a message about the importance of showing support.

Of course, not everything about this quick turnaround was down to the label. Sometimes, the choice of supplier is just as important as the choice of which label to print. The non-profit found that, with a little extra help from their supplier to make sure their labels arrived in a timely fashion, the label they chose brought with it some great benefits:

Runners were able to show their support and the custom label shape was easily recognized on their shirts
Labels stayed adhered to runners’ clothing during the entire marathon
With freeform™ laser cutting, there was no additional cost for a die to create the custom shape
Printed label liners allowed race organizers to easily explain their cause and why the labels were created

Labels can also assist with fundraising efforts and to secure sponsorships. They can help with drumming up interest, announce a person’s participation in an event or charity drive, thank contributors, and decorate event paraphernalia, just to name a few.

So what types of labels can non-profits utilize? The list is long, but some of the big ones include:

Tech Decals & Stickers Sheets
Bumper Stickers
Mailing Labels
Window Decals
Promotional Stickers
Water Bottle Labels

Whether people choose to run a marathon to help raise funds, wear a fun-and-flirty red dress to stand in solidarity, or simply pin a ribbon to a lapel to show support, there’s a super easy and very visual way to help spread the word about non-profit organizations and fundraisers. Labels Works products! The possibilities for advertising with labels are truly endless and the more the public sees a logo or symbol, the more familiar they become with the cause it represents.

Filed Under: Labels, Marketing, Misc, News, Print Products

Doing More With Less: Creating Great Minimalist Design

Posted on July 26, 2019 Written by Navitor Team Leave a Comment

do more with less minimalism for personalized print typography Minimalism has been on trend for some time, and if your customers come to you to ask for your design advice you want to create something eye catching. If what they’re looking for is minimalism, you need to ensure that your design does more with less. Here are our tips for achieving great minimalist design.

Highlight What’s Most Important
Minimalist design relies on choosing only the most important details and leaving the rest behind. If you’re creating a design for your customers, be sure that they pick the information that’s essential. For event invitations, that’s the information necessary for RSVPing and attending. For a business card, that’s your customer’s essential contact information. Use those details as the foundation of the design.

And stick to what’s most important in terms of color, too! Focus on your customer’s brand colors or the colors for their event to ensure that their minimalist design contributes to a cohesive overall look.

If you’re looking for some design inspiration, check out this post from 1^st Web Designer to look at some eyecatching minimalist business cards.

Embrace the Unexpected Detail
Sometimes, an unexpected detail is what you need to make minimalism really work for your customer’s print order. A touch of spot gloss or raised print can add unexpected texture. A heavyweight stock can catch attention immediately. A pop of bright, branded color in an otherwise muted business card will stand out all the more because of the minimalist design.

Choose Just the Right Stock
Because minimalist design is focused on only the most important details, your customer’s stock choice is even more important. Minimal designs let the space around the text do much of the talking—and that can make an impact that’s anything but minimal! Minimalist designs allow the texture of the stock to take center stage, whether the stock is smooth and sleek or features a subtle texture with handmade appeal.

Stock can also be the source of those unexpected details I mentioned before. A subtle shimmer from a pearlized stock adds a luminous touch. An extra thick stock has a surprising heft when held. And for an additional pop of color, consider color core stock.

Consider The Print Process
Minimalist design is also a chance for your customers to use print processes that add an extra touch of professionalism to their design. Full color print is a great option for many customers, but when your customers are interested in minimalist design they should consider the many other options available to them.

Thermography is a great place to start. Whether paired with full color print or spot color, thermography adds depth and texture to your customer’s design. That texture can add a lot of interest to their print piece.

Speaking of depth, for a truly extraordinary finishing touch, consider enhanced finishes. Spot gloss and raised spot gloss can be used to enhance your customer’s minimalist design or on their own for a subtle, shiny look. Raised foil creates a classic metallic look with style.

Do your customers love the look of minimalism? What details are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Design, Education, Folders, Labels, News, Print Products, Promotional Products, Stationery

Print to Add Polish to Nonprofit Fundraisers

Posted on July 24, 2019 Written by Navitor Team Leave a Comment

Nonprofits of all sorts will soon be hosting the last outdoor fundraisers of the year, and just as soon they will be preparing for the events they host at the end of the year. When they’re planning their events, they should also be planning the print that adds a great finishing touch to their fundraisers. Here are our choices for the print pieces that will add profit to your customer’s next nonprofit fundraiser.

Posters
Are your customers trying to get the word out to a wider audience? Posters could be the best way to raise interest in their community events! And with a variety of quantities available, posters could also be a colorful addition to event promotion even in smaller communities.

Announcements and Postcards
Some of your customers’ events focus on previous donors or top donors, and announcements and postcards are a great way to add polish to those event invitations. Choose postcards for a more informal feel, or use announcements to make the occasion feel a little extra special.

Brochures, Rack Cards and Sales Sheets
Whether your customer wants to include them with a mailing or wants a piece to show donors what their gifts will be doing, informational pieces are an essential way to get the word out about the good work that they do. Brochures, rack cards, and sales sheets are classic pieces that can include text to show off essential statistics or photographs that highlight the people who benefit from a nonprofit’s work.

Event Tickets
If your customer is hosting a raffle or fundraising event, event tickets are essential! These tickets feature practical details like perforated ends for easy raffle use and numbering to make it easy to keep track of attendees. Even better, when your customer chooses full color print they can help make their nonprofit’s branding more memorable.

Folders
Whether it’s organizing instructions for volunteers, putting together forms and information for donors, or keeping documents organized afterward, branded folders are a good way to keep organized. As a bonus, using branded folders is a good way to add that extra touch of professional polish to every document.

Badges
Speaking of event volunteers, badges are a great way to show which people at your customer’s event are working and which are simply attending. Choose labels as temporary name tags for events with a lot of short-term volunteers, or consider window badges, chalk badges or erasable badges for flexible badges that can be used at event after event.

Banners, Signs and Other Décor
Once your customers are actually at their event, indoors or out, it’s time to personalize the space. Banners are a great fit for events indoors or out, adding a splash of color in your customer’s choice of a variety of styles. Freestanding a-frame signage can guide attendees through buildings, personalize stages and accent sidewalks outside outdoor event venues.

Do you work with customers in the nonprofit sector? Which print products are their favorites? We’d love to see you join the conversation in the comments below.

Filed Under: Business Cards, Folders, Labels, Marketing, News, Print Products, Promotional Products, Resources, Stationery