Is it Time For Your Customers to Update Their Form Design?

When your customers use a form every day, it can be easy to let it stay exactly the same. However, if they’re looking to add another touch of branded flair to their day-to-day interactions with consumers, their form offers big opportunities! Not only are custom forms a blank canvas for their creation, but they can use their form as a foundation for better brand recognition. Here are some simple ways for customers to update their form design.

Remove the Information They Don’t Need
One of the biggest benefits of custom forms is that your customer can include all the information they need and save space by not including anything that they don’t actually need. When it comes time for your customer to update their form design, it’s also a good time to take a look at the information that they have on their form. Is there a piece of information that often gets included in a note on a Post-it® Note when the form gets filed? Is there a form category that your customer simply doesn’t use anymore? It’s time to make an adjustment!

Put it in Full Color
If your customer has been using the same form design for a long time, chances are that they haven’t updated the details that could make their form truly shine. One of the best—and quickest—ways for your customers to update their form design is to put their logo in full color if they’ve previously used black and white forms.

And, if you want to take that full color logo to the next level…

Add a Pop of Branding
Your customer’s form is a branded piece that will be seen by many of the consumers they work with, so adding a bit more of their brand is a great way to increase brand recognition. Your customer can easily add a border of one of your customers’ brand colors or use their brand fonts to create a cohesive look.

Add a Photo to the Header
Does your customer work in an industry that values great visuals? Add a photo to the header! Whether they decorate cakes, work as a contractor for striking remodeling projects, or offer design services, a photo can be a great reminder of what their clients will receive. They’re also a great visual nod to the design of brochures or sales sheets that consumers might be looking at to make their order.

When your customers update their form design, what special touches do they love most? We’d love to see your suggestions in the comments below.

4 Ways to Make Your Next Project Run Smoothly

Whether you’re working on creating a new marketing campaign or getting ready to exhibit at a trade show, large scale projects can be a challenge. When things go right, having many people working on a project can help get things done faster. When things don’t, however, the friction between team members can bring progress to a halt. So, how can you keep things running smoothly?

1. Make Sure Everyone Knows the Plan
Nothing helps a project so much as keeping everyone on the same page, so make sure that everyone involved in your project knows on a high level what the plan looks like. That way everyone knows what their part is, what their deadlines are, and whose work might rely on theirs.

2. And Make Sure that Plan is Consistent
Have you ever been in a meeting and walked out of it with a strong game plan, only to have someone else get a completely different message from the meeting they attended? Not only does this make a plan hard to execute, but it can become frustrating for everyone working on the project. Instead, make sure the plan for your project is as consistent as possible and make sure that everyone is updated when changes do occur.

3. Give Updates When Needed
Take time to touch base often! Not only does this ensure that everyone knows how much progress you’ve made as a team, it also lets everyone know when one person’s task has hit a snag. For example, if one employee is researching the market before another employee can get started creating a marketing piece, it’s essential for both employees to know where the research has hit a snag.

One of the best ways to do this is to have periodic meetings. For big projects with a quick turnaround, scheduling 30 minutes every day to touch base can help keep things moving. For long term projects, a weekly, biweekly, or even monthly meeting could be the option you need to keep things moving.

4. Don’t Neglect the Social Aspect
While not a result of the project itself, social friction can also cause difficulties in your work day. Being short or grumpy while working on a project can easily stress everyone out.

That’s why it’s important not to neglect the social aspect of a project. When possible, give employees a chance to talk face-to-face about the project and its progress, because it can be easy to lose sight of the other people working on a project when we’re buried in our work. Consider ways to keep morale up when deadlines loom. Not only will this help employees keep their mood up individually, but it will help foster teamwork overall.

How do you ensure that projects keep moving? We’d love to see your suggestions in the comments below.

5 Ways to Keep Up Momentum During the Summer Months

ways to keep up productivity during the summer slump at your personalized custom print businessWe know that sometimes your sales can slow in the summer, but that additional space in your schedule could give you the opportunity to build momentum that can continue through the end of the year! Here are just a few of the ways that you can keep your business moving during the summer months.

1. Take the Opportunity to Make a Personal Connection
When things are a bit slower, consider using that extra time in your schedule to contact customers directly. You could take a moment to give top customers a call to thank them for their business—and let them know about products that they might be interested in—or you could call customers whose sales have flagged to encourage them to come back to your business. Not only will this help encourage sales during a slower time of the year, but it will help make your customers feel more emotionally connected to your business at the same time.

2. Prepare for a Busier Season
Just like a more open schedule gives you the opportunity to connect with customers, it also gives you the chance to work ahead. Organize your financial information from the first half of the year so that your documentation is ready come tax season or prepare your emails for upcoming events. Go through your files and remove documents that you no longer need. The slower season is a chance to take those tasks off your plate before sales pick up again in the fall.

3. Take a Look At Your Goals
You made your goals early in the year, but you might not have spent much time looking at them since. After all, between winter weather and customer needs, you’ve had a lot on your plate. The summer slump is a great time to take a look at your goals, see how you’re doing on those goals, and readjust as needed.

4. Build New Habits
Is there something you want to do better in your business? Do you want to get better about building to-do lists or more diligent about sending updates on customer orders? Do you want to neaten up your desk at the end of every week or file documents more regularly at the end of a project? This is the time to build those habits! When business is slower, it’s easier to get into good habits and ensure that they’ll stick around during busier months.

5. Take a Break
Rest is important, and whether you’re a workaholic or tempted by the sunny days outside the window, taking a break can help you be more productive in your day-to-day work. When you take a break, you’ll come back rested, refreshed, and ready to work harder and smarter.

Do you have tips for staying productive during the summer season? We’d love to see your tips in the comments below.

Brochures vs. Sales Sheets: Which One is Right For Your Customer?

Sometimes the print piece your customer needs is obvious. It might be the perfect business card or just the right promotional product to make their business memorable. However, the right product doesn’t always jump out at you. Sometimes it takes some thought. This is especially true when those print pieces are seemingly very similar—like brochures and sales sheets. That’s why we’re running down the questions you should ask to help them decide whether brochures or sales sheets are right for them.

Do They Want Their Piece to Stand Alone?
If your customer wants to create an informational piece that will create a big impact right away, flyers are a great choice. Their large, unfolded size and vibrant color allows them to stand alone, catching consumer attention and informing at a glance.

Brochures, on the other hand, are a better fit for customers who want a larger number of informational pieces to be displayed in one place. Their more compact folded size makes them easier to display in a compact tradeshow booth, as a part of a tabletop display, or at the front desk of their business.

Will Their Customers be Reading Now or Later?
If consumers are going to read their piece now, your customer might want them to get directly to the message. Sales sheets are the perfect way to deliver that! With no folds to undo, they are easy to read immediately after they are received.

Brochures are a great option for customers who want their piece to be read at a later date because of their more compact size. However, if your customer is creating a folder of informational pieces or sending a piece along with a mailing, a flyer might still do the job—just remember that its size makes it harder to stow in a tote bag.

Who Will Be Reading This and How Familiar Are They With Your Customer?
If your customer is looking for a great introduction to their business, flyers printed on sales sheets are a great choice. With a large size, vibrant color and no folds standing between the reader and the information in front of them, they can be a splashy introduction to your customer’s business or to a new product.

Brochures, on the other hand, are a good option for consumers who have a little more of an idea what they’re getting into. Whether your customer has had a chance to chat with them at a tradeshow booth or they’ve had an introduction to the company but still need to get to know the products, a little more knowledge is often the incentive that consumers need to open the brochure and discover the information inside.

What questions do you ask to help your customers make a decision about their print order? We’d love to see your suggestions in the comments below.

Perfect Print for Real Estate

Whether you’re working with a small realtor or a large company, print is an essential part of their repertoire of sales tools! Print pieces add professionalism to their office, help bring together open house events, and more. Here are our top suggestions for print pieces perfect for the real estate market.

Signage
With versatile full color print, different styles to suit different budgets, and a freestanding style that makes them easy to display in front of houses, yard signs are a classic print piece for the real estate market for a reason! Full color plastic yard signs are a lightweight and eyecatching option that your customer is sure to love. If your customer wants to make a bigger investment in their signage, on the other hand, they should consider full color metal yards signs; these durable signs are easy to reuse time and again.

Business Cards
Another business classic that real estate professionals should keep on hand is a business card. They should particularly look into including realtor photos on their business cards because it is one more way to reinforce the personal connection that realtors build with home buyers.

Folders
No matter how many homes are on a buyer’s list, it can be hard to keep their information straight. Offering them a branded folder is a great way to keep that information organized and to add a polished finishing touch to the home buying experience. Branded folders can also be used to hold paperwork, create welcome packets to be given at closing, or to hold files in the office with professional polish.

Promotional Products
Promotional products are an ideal way for your customers to get the word out about their business. Your customers in the real estate market can attach key fobs to keys at closing, give business card magnets to remind new homeowners of their realtor’s contact information, and hand out a variety of other promotional products at community events to connect with new buyers. They can also create personalized napkins perfect for adding a branded touch to any refreshments offered at an open house.

Labels
In addition to more traditional uses like address labels and name labels, labels are also a popular addition to open house events. Use labels to personalize water bottles at the refreshment table, seal paperwork, and more.

And this only scratches the surface of what print can do for the real estate market. Want more ideas? Consider requesting a copy of our property management vertical market kit for your next sales meeting!

Are there any other products that you would recommend for real estate? We’d love to see you join the conversation in the comments below.

6 Seemingly Small Reasons Some Businesses Fail

reasons why some personalized print businesses fail while others succeedSometimes when you see another business fail, why they got there seems obvious. Other times, it can seem like a mystery. In many of those failures, what seems like a small detail can mean big problems for those businesses. Here are six of the reasons why some businesses fail while others succeed.

1. Ignoring Customer Needs
Every business will tell you that the customer is the most important thing, but many businesses don’t deliver on that promise. What are your customers telling you? Have you been listening to the feedback you’ve received? How can you make that feedback a part of your business plan? These are important questions for all businesses to ask and answer.

2. Not Learning From Failure
Not every project or plan will be a success. However, it’s important to learn from that failure. If a business isn’t learning from their mistakes, they may repeat them.

3. Growing Too Fast
Whether it’s investing in a new piece of equipment before they’re ready or rushing into a larger building or move to a new location, growing too fast can be a big challenge for businesses if your customer base doesn’t match that growth.

This is part of why Navitor offers you such a wide selection of products—you can offer your customers more without having to make the investment to produce those products in house!

4. Not Identifying What Makes Them Different
Some businesses pay too close attention to what their competition is doing and don’t take the time to highlight what makes them different. While looking to the competition can be a great way to know what works for customers, doing too much of the same can make their business unmemorable. Instead, successful businesses figure out what makes them different and highlight the things that set them apart from their competition.

5. Leadership That Doesn’t Grow
While employees need to continue growing and improving throughout their careers, sometimes businesses don’t realize that the members of their leadership team also need to grow and change in order to keep things working. Businesses with leadership that doesn’t work to improve might see those challenges impacting all levels of the business.

Leadership improvement doesn’t have to be difficult, though. It can be as simple as identifying a problem and working to improve one aspect of their leadership skills at a time.

6. Relying on Enthusiasm Rather Than a Strong Plan
It can be easy see the drive of an employee or team and expect it to keep a business going. However, without a plan to guide growth, even the most driven business can easily misplace employee efforts and find itself going in entirely the wrong direction.

When you see other businesses fail, what reasons can you see for that failure? We’d love to see you join the conversation in the comments below.

The Worst Business Advice We’ve Ever Heard

worst personalized print business advice we've ever heardBad advice is everywhere. Have you ever had someone give you a recipe that simply didn’t work? Or have you followed the instructions on a tutorial only to have it turn into a complete disaster? We get bad advice regularly in our lives—and business advice is no different! Here are five pieces of the worst business advice we’ve ever heard.

1. “Don’t Make Friends”
We definitely understand where this one comes from—after all, sometimes friends don’t make great colleagues and vice-versa! However, it’s essential to cultivate positive relationships with customers and coworkers alike to keep your business going strong.

2. “Stick to Your Plan”
Plans are great, but if your plan isn’t working then you need to have given yourself another option. Whether you have a backup plan at the ready or take a moment to form a new plan, it’s important to be flexible enough to redirect when needed.

3. “Cast the Largest Net Possible”
For some businesses, doing business with everyone possible is a great way to expand their network. However, this isn’t necessarily a good approach for every business. Instead, you might want to focus on the market or markets that suit you best. Not only does this targeted approach allow you to sell more effectively, it will quickly build up market-specific examples and experience.

Want to focus in on a particular market? Navitor is here to help with our vertical market kits. These kits are stocked with the products you need to focus on a niche market and are absolutely free to Navitor resellers—contact us today to request yours!

4. “It’s Okay to Fudge the Facts”
It’s important to be confident when you walk into a sales meeting. However, fudging the facts can lead to problems in the future. For example, don’t tell your customers that you offer a product that you haven’t yet found a source for. Making that promise without a caveat can lead to losing the sale and making the customer unhappy in the process. Instead, offer to look into the answers to your customers’ questions and check back when you know more.

5. “If You Want Something Done Right, You Have to Do It Yourself”
Being confident in your own abilities is great, but it’s essential to acknowledge when someone else could lend a hand. Whether it’s letting someone else take a phone call when you’re busy or boosting your product offering by partnering with a wholesale company like Navitor, teaming up allows you to rely on the skills of others to make your business stronger.

What’s the worst business advice you’ve ever heard? Join in the conversation below to share your examples and what you would suggest instead.

Make the Grade with School and Educational Labels

As summer approached and another school year came to an end, Ms. Claire Gilman felt it was time to breathe some new life into her 5th grade classroom. The school was repainting classrooms, which would certainly freshen things up. With things pulled apart to paint, Ms. Gilman knew it was the perfect opportunity to implement some ideas she had been considering for some time. She had wonderful plans for the reading nook in her room. She had also begun to collect some creative additions for the art supply storage. New colors, new shelving, and some new technology were just the beginning to Ms. Gilman’s new and improved 5th grade room!

As the project progressed, Ms. Gilman looked for ways she could best keep art supplies organized on the new shelves. She ordered some custom industrial strength labels that would adhere nicely to the shelves. Voila! Everything was clearly labeled and would stay neatly in the right spot! The students would have no problem finding what they were looking for. When the school’s technology liaison delivered new Chromebooks to her classroom, she noticed each device was labeled on the bottom with a barcode tracking label, an official ID label, and another label offering contact information for tech support. Hmmmmm, she wondered. Could she use labels on the top of the laptops to help the students? She ordered colorful labels instructing students how to log on to the school’s server, as well as cheerful labels that reminded students of safe internet use practices. For fun, she also ordered custom-shaped tech labels in the form of the school’s mascot paw print. She placed them on the closed top of the laptops. “Nothing like a little school spirit to brighten up these black devices!” she thought as she finished placing the labels.

What other ways could she use labels to help her in the classroom, she wondered. Over lunch that day with Mr. Frank, the kindergarten teacher, and Mrs. Horner, the administrative assistant, Ms. Gilman shared her label endeavor. Mrs. Horner piped up to add that the office, too, was utilizing labels and stickers for the upcoming school year. “I just ordered visitor badges, as well a parking permit labels for our cars, accreditation seals for official documents, and mailing labels with our school mascot. I also helped our librarian order new labels for our books and music, as well as custom school spirit labels that affix to water bottles for the back to school barbecue!” Mr. Frank reported that his kindergarteners would be excited to see themed sticker sheets throughout the year, keyboard tech decals to help them learn to type, and Elmwood Elementary Wildcats bumper stickers for moms and dads, which would be handed out during School Spirit Week.

The dedicated teachers and staff at Elmwood Elementary aren’t the only ones who regularly put educational labels to work. Preschools, high schools, colleges, and even tech and trade schools rely on labels to perform a myriad of different jobs. School property ID labels, contact info labels, parking permits, window decals, and even fun locker stickers are just some of the many uses for labels in the school and university setting.

Label Works’ new tech decals are a wonderful way to keep your school’s colors and motto front and center, 24/7! These affix to laptops, computers, tablets, keyboards, and even cell phones. They are available in individual sheets, making them perfect to hand out to students and parents, and free gloss lamination is included. That’s an A+ school spirit win! Convenient removable adhesive ensures easy removal without sticky residue.

We offer a wonderful selection of various shapes and stocks in our 24 Hour FasTurn® labels. We also offer our freeform™ laser-cut labels, available in any shape you can imagine. No matter how unique the mascot might be, Label Works can create the perfect label!

Study up on what Label Works has to offer the school and educational market! Contact our Customer Support team at 800.522.3558, to order school specific sample packs, or to ask about any of our products.

4 Tips For Perfect Poster Design

Whether your customer is looking for a way to promote their event in the community, wants to create posters to inform their clients about special offers or summer sales, or simply wants to create more striking décor for their space, poster design can be a challenge. When you are called upon to help them create a design for their upcoming event or promotion, use these four tips to create a striking poster design.

1. Stick to the Most Important Information
A poster might be a large print piece, but that doesn’t mean you should cover every inch with information. A good poster gets its message across clearly, and the best way to do that is to focus on a small amount of information. For example, if your customer is using their poster to promote a fundraiser, their poster should include the essential information: what kind of event it is, when and where it will be held, and other essential information like sale details or ticket prices.

This goes double when a poster is going to be displayed on a crowded bulletin board or in a busy space. If the people reading it only have a moment to see what it says, focusing on the information that is most important will ensure that it is memorable even in a busy location. And speaking of location…

2. Keep Location in Mind
Is the poster you are designing going to go in a specific place? It’s important to keep that location in mind. If the poster is going to be displayed on a community bulletin board, for example, you’ll want to create an eyecatching design that will capture attention. If it’s going to be displayed in your customer’s place of business or at their event, they might want to create something that matches their brand or event décor.

3. Use Your Colors
With full color print, the options for color on your customer’s poster are nearly endless. That’s why color is one of the most useful tools in creating an effective poster design. Your customer can use bright colors to add energy and excitement to their sale, use seasonal colors to highlight a seasonal event—think red, white, and blue for the Fourth of July—or use high contrast colors for a more readable design.

4. Take a Step Back
Think about where you see posters. Sometimes you walk right up next to them, but sometimes you see them from across the room. That’s why a poster should be as visually impactful from a distance as it is from nearby. No matter what your customer’s poster is for, it’s important for that poster to be appealing from a variety of vantage points. Don’t get bogged down with the little details as you design—take a step back, too!

Do you have more tips for designing a great poster? We’d love to hear your suggestions in the comments below.

Quiz: Which Print Process Are You?

You know that every print piece your customers buy has a personality. Maybe their business cards express just how professional and polished they are. Maybe they evoke a sense of fun. Maybe they show off something new and exciting. With all that personality, you might start to see yourself in the many print processes you offer your customers. So, which print process are you?

1) What does your desk look like?
A. Decorated! I like to have a fair bit of color around me. I also like to have my resources at the ready so I can use them whenever I want.
B. It’s pretty old school. I like my pens, my file folders, and my bookshelf, but I do like to get good quality pieces that will last a long time.
C. I try to keep my desk clear and as organized as possible. I love that my desk gives me a blank canvas for my work.
D. Organized and simple. Most of the things I’ve got on my desk fall within the same color scheme.

2) Everyone can use an inspiring quote sometimes. Which one of these quotes speaks to you?
A. “Opportunities don’t happen. You create them.”–Chris Grosser
B. “Hard work pays off—hard work beats talent any day, but if you’re talented and work hard it’s hard to beat”—Robert Griffin III
C. “Make an empty space in any corner of your mind, and creativity will instantly fill it.”—Dee Hock
D. “The secret of success is to do the common thing uncommonly well.”—John D. Rockefeller Jr.

3) What’s the fastest way to catch your attention?
A. Vibrant color
B. Quality
C. Subtle detail
D. Strong design

4) Which of these is most important when you’re going into a sales meeting?
A. Showing the variety of options you offer.
B. Showing off your company’s history and professionalism.
C. Making a striking first impression.
D. Showing the thing that you do the best.

5) What do you think about taking center stage?
A. Sounds fine to me—I’m flexible.
B. It depends on the stage. I’m more comfortable in a professional setting than entertaining.
C. I can do that, but I also like to support others who are more colorful than I am.
D. I’m not loud, but I’m perfectly comfortable being the center of attention.

ANSWERS:

Mostly A’s: You’re Full Color! Full color print is vibrant and versatile, just like you.

Mostly B’s: You’re engraving! Professional, polished, and maybe even a little bit upscale, engraving is a great fit for high end customers.

Mostly C’s: You’re spot gloss! Whether flat or raised, you’ve got plenty of potential. You work well paired with full color print, but you can also shine on your own to add a subtle design element.

Mostly D’s: You’re spot color! Tried and true—and maybe a little old fashioned in the very best way—you’re someone who knows what they do best.

So which print process are you? We’d love to see you join the conversation in the comments below.