Whether your customer is updating their existing print order or creating something entirely new, the New Year is a good time for them to add a bit of extra polish and professionalism to their suite of stationery products. How can they do that? Here are our four tips.
1. Coordinate
Nothing says “You are in good hands” quite like a well-put-together appearance. From employee dress to consistent signage, your customer has probably considered this already, but they might not have considered the importance of coordinating their image across their print pieces, too.
That doesn’t mean that everything has to match exactly, though. The design they print on white letterhead for everyday use, for example, could feel more stately on an ivory stock. And speaking of ways to make designs feel consistent without making them match exactly…
2. Let Brand Colors Take Center Stage
Whether or not your customer wants to put their logo on a given print piece, using their brand colors for every piece is a good way to make every print piece they use feel like a cohesive whole. For some pieces your customer could highlight their logo, but others could simply feature that logo’s colors to create a different look that still connects back to their brand.
3. Don’t Be Afraid to Get Creative
Sometimes changing things up is a great way to pull together a more creative set of print pieces. Does your customer have an abstract or geometric logo? Consider printing it very light across their letterhead for the look of a watermark or letting it extend beyond the cut edge of their business card for a creative accent. Does your customer usually use their logo as the central design in their print—except in one photo-heavy brochure? Consider using that logo as an accent or highlighting it on the back of the brochure alongside your customer’s contact information.
This creativity doesn’t just add visual interest—it allows your customer to be more flexible with their print pieces. After all, with a little bit of flexibility in their brand look, they can create a wider variety of designs for their print.
4. Consider Texture
One way to bring together your customer’s print pieces with style is to use only one or two stock textures throughout their print order. Using the same stock to unify your customer’s business cards, letterhead, and stationery envelopes is a great way to give everything a consistent feel.
And, for additional polish, Navitor offers CLASSIC® Linen and Laid Papers. Not only do these stocks provide a subtle texture that will add a touch of elegant appeal, but the CLASSIC® brand is one that your customers can rely on. Choose linen papers for a cloth-like texture and laid for a handcrafted feel. To learn more about these stock textures, check out the Neenah website for more information on CLASSIC® Linen and CLASSIC® Laid.
How do you help your customers create a polished print order? Do you help them coordinate their print pieces? We’d love to see your tips in the comments below.
Have you taken a look at the 2019 Navitor catalog yet? If you haven’t, you might have missed that we have a wide variety of different promotional products joining our offering! Because so many new promotional products are joining our catalog, we wanted to take a moment to introduce you to all those new options. Take Note with NewPens Writing utensils are one of the most effective promotional products, and we are proud to bring two new pens to our offering. If your customer wants a pen that does double duty as a highlighter, the new Fusion Highlight Twist Pen features a built-in highlighter in their choice of four different colors. And if they want something really eye-catching, the Luminate Prism Stylus Pen features illuminated laser engraving and a stylus on a metallic pen for a high-tech look and feel. Raise a Glass to NewDrinkware If your customer wants to go big with their accent mugs, they have two new,larger-volume mug options that are sure to please. The Digital 15 oz. Accent Mug is printed in full color and features a colored interior and handle that can be chosen to coordinate with your customer’s design. The 16 oz. Black Accent Flare Mug is a stylishly shaped black mug with your customer’s choice of five interior colors and printed with a striking single-color design. Is your customer looking for a good way to keep things cool?We’re delivering that, too. The Digital 16 oz. Acrylic Tumbler with Straw pairs a lidded tumbler style that is perfect for picnics and other outdoor events with full color print! And for health-conscious customers, the 20 oz. Aluminum Sports Bottle and 26 oz. Groove Grip Plastic Water Bottle are new water bottle styles that their employees or clients will love. And we have new drinkware accessories, too! For those water bottles, we now have water bottle bags that make them portable and will keep their contents cool. We’re also adding the Slim Fit Pocket Can Cooler to our selection of can coolers, and it is ready-made for the slimmer cans that have recently become popular. Promote with NewOptions Alongside these popular promotional options, we’re bringing you a selection of brand new options for 2019. The Luminate Flashlight Key Fob is a miniature flashlight personalized with illuminated laser engraving. Business Card Sized Mint Dispensers feature sugar free peppermints in a convenient dispenser shaped like a credit card. Lip balm in a variety of flavors is also joining our offering—and it’s made in the USA.If you want to know more or are looking to place an order, take a look at the Promotional Products section of the 2019 Navitor Catalog. And we’d love to see you join the conversation in the comments below.Which of these new promotional products is your favorite?
