Custom Letterhead and Envelopes: A Perfect Pair

Posted on February 26, 2020 Written by Leave a Comment

When consumers go out to their mailbox, what they see can make a big difference in whether their mail gets opened. Polished, branded envelopes and letterhead are an essential way to add your customer’s brand to every mailing.

Why Coordinate?
The first reason your customers probably think of for buying letterhead and envelopes together is to create a complete stationery suite, and that’s a great place to start. Stationery envelopes are meant to coordinate with your customer’s letterhead order, which means that they can easily match the stock and print to create a stationery look with the utmost professionalism.

And coordinating stationery pieces does create a more professional look. It will make your customer’s messaging look put-together, and that can help consumers see your customer as more professional.

Beyond Stationery
Envelopes aren’t just the finishing touch for your customer’s stationery suite, though. They can also bring your customer’s brand to every mailing they send out. Stationery envelopes are just one part of a complete coordinated print set for your customer’s business, and bringing it all together can help them look as professional as possible to consumers.

Business envelopes printed with your customer’s logo are a great way to bring their brand to everyday mailings like invoices and account statements even before the envelope is opened. Even better, consumers will know exactly who sent their mail, so they’ll know at a glance who the mailing is from. This makes invoices and account statements more noticeable.

And if your customer has a larger mailing to send out, envelopes can bring their brand to catalogs, large booklets, paperwork packets, and more. Not only are these pieces branded, but they can also help protect these larger pieces better than sending them as a self-mailer will.

Which are your customers’ favorite envelopes? Leave us a comment below to tell us more about how your customers use envelopes in their business.

Filed Under: Design, Marketing, News, Print Products, Stationery

New Year, New Business Cards: Help Customers Make Meaningful Connections in 2020

Posted on January 22, 2020 Written by Leave a Comment

The start of a new year brings new opportunities. It’s the perfect time to make changes – and one change your customers should consider is upgrading their business cards. A unique business card reflecting a company’s personality can really stand out in a stack of generic cards.

In fact, according to Entrepreneur, business cards continue to provide a vital way to distinguish brands from competitors. In face-to-face meetings, business cards are often the first time clients are exposed to a brand. And if someone passes on a card to a colleague, it’s likely the only information he or she has about the company.

So business cards need to make a powerful first impression.

We offer a wide range of solutions that can be customized to reflect any company’s distinctive brand. For example:

  • Corporate customers with high-end services or products: Consider elegant cards with a thick paper stock and raised printing. Our Raised Foil Business Cards are available with a variety of foil colors options, and the shimmering effect can serve either as a stylish accent or the centerpiece of the design.
  • Fashionable, trendy businesses: Offer business cards with a distinguishing colored core that grab attention. Plus, our Crystal White Glitter Color Core Business Cards have a sparkly finish, and at a 45 pt. thickness they are sure to stand out.
  • Customers in creative fields: Propose an eye-catching shape – such as a circle or oval – to differentiate your customer’s company. We offer Shaped Full Color Business Cards in six silhouettes. There’s no rule that says you have to stick to rectangles!
  • Edgy companies promoting innovation: Recommend raised spot gloss. This specialized printing process really packs a punch whether it’s used to emphasize important elements or used as a design element on its own. Our Raised Spot Gloss Business Cards bring designs to new heights.

A professional and creative business card leaves a lasting impression. To quote the author of the Entrepreneur article, “The physical exchange and engagement creates a connection that can’t be recreated by LinkedIn or your website.” You can help your customers reach their customers – and their 2020 business goals – with our new modern offerings.

What business cards have caught your customers’ eyes recently? We’d love to hear more in the comments below.

Filed Under: Business Cards, Marketing, News, Print Products, Stationery

Adding a Touch of Luxury to Announcements

Posted on November 6, 2019 Written by Leave a Comment

A personalized announcement delivers more than an invitation to a big event, holiday greetings, or thanks. It elevates your customer’s message to a new level, whether your customer is looking for a traditional announcement for their grand opening or a luxurious specialty announcement for their biggest events. Here are our tips for adding a touch of luxury to your customer’s print order.

Capture the Look of Gold or Silver Leaf with Foil Stamping
Nothing says “luxury” quite like a metallic, and bringing that metallic to your customer’s design is a great way to give it a touch of luxury and to emphasize their message or their logo. Whether your customer wants the tried-and-true look of gold foil on an ivory or white stock, pairs the sheen of foil with muted colors for a vintage look, or is seeking the sophisticated and chic look of foil paired with darker hues like black or jewel tones, foil stamping is a great choice. It makes an especially big impact on Announcements, where it shows off that high end feel with every invitation delivered.

Add Depth With Enhanced Finishes
An alternative to traditional foil is the variety and luxury provided by Enhanced Finishes. Choose Spot Gloss to add a glossy finish, Raised Foil to add depth and shine, or Raised Spot Gloss to provide a tactile element to a spot gloss finish.

Choose a Heavyweight Stock for a More Substantial Feel
Sometimes, luxury is something you have to feel, and heavyweight stocks are one way to convey that luxury if your customer wants to use a full color image in their print. Extra thick stock can give business cards, announcements, or postcards a substantial feel that instantly makes an impression, and color core pairs that heavyweight feel with a vibrant colored core that shows along the edge of the print piece. Choose the color core stock that matches their design, or use a black core to add a sleek touch that matches any design.

Make Something Really Extraordinary! Consider our Crystal Glitter Stock
If your customer wants something completely unique and eyecatching, they should consider a design that takes advantage of the heavyweight thickness and unexpected pop of color that comes from color core stock with the sparkle of a glittered surface! The crystal white finish of our glitter stock is more than just sparkly. It has a subtle, iridescent look that adds depth and visual interest to the glitter finish. And we are pleased to note that the glitter stays put on the stock’s surface—this means that it won’t lose its sparkle before it’s been handed to the customer.

The glitter also adds a textured surface to any business card, announcement, or postcard that uses glitter stock, adding an extra touch of tactile appeal. This means that when a design features heavy ink coverage and the glitter itself is covered by that ink, there is an appealing textured surface on those areas. And because of the colored core, Crystal White Glitter Color Core stock will weigh in at an impressive 45pt. thickness that is sure to stand out from the crowd.

We are offering a special deal just in time for the holidays 25% off the new crystal white glitter color core and color core announcements and postcards from now until December 31st. Visit Navitor.com to save automatically through our online ordering tool.

How do you help your customers decide what print products and processes are best for them? Do you have any suggestions to share? We’d love to hear your thoughts in the comments below.

Filed Under: Design, Education, Marketing, News, Print Products, Resources, Stationery

6 Reasons to Check Out Holiday Greetings

Posted on October 25, 2019 Written by Leave a Comment


There’s a lot to love on Navitor.com, and we are introducing new Holiday Greeting Card options! If your customers create greeting cards for their holiday mailings, they should consider these new products, available to Navitor dealers through our website. Here are six reasons your customer should check out holiday greetings this holiday season.

1. One Price, Many Options
Your customer can keep things simple with clear, readable black print if they choose, but special touches like envelope printing, personalized verses, and foil stamping are available at no additional cost. There are no additional fees for the special touches that make your customers’ holiday mailings merrier.

2. These Cards Make the Design Process Easy
If your customers are looking for a way to create stylish holiday mailings but want to simplify the design process, holiday greeting cards make it easy. Pre-designed cards and a selection of stock verses will give your customers a selection of high-quality design options to choose from, letting them get back to their busy holiday preparations.

This streamlined design process will also keep things simple for you, which can be a gift in the busy holiday season. Need something a little more custom we’ve got you covered.

3. Custom Messaging is Still an Option
If your customer wants to make their greeting a little more personal, they can create a custom message and pair it with their favorite pre-designed card image. This gives them plenty of personalization potential but allows them to use the ready-made designs.

4. Ready to Mail
An upgrade to Fastick envelopes is available with every order, and they can be printed with your customer’s return address free of charge. This means that your customers can check envelopes off their to-do list as well.

5. High-End Greetings Look Elegant
In addition to making your customers’ ordering process simple, these greeting cards are high-end pieces of print that add an elegant touch to your customer’s holiday mailing efforts with minimal effort. Your customer’s personalized text on the card and the envelope can be printed in their choice of ink colors or, for added flair, choose foil.

6. Ordering is Easy—For Both of You!
Holiday greetings make the ordering process simple. For your customer, they make the design process smoother—simply select one of the stock designs. For you, they allow you to create a card online with just a few clicks—simply log on to your Navitor.com account to order through our online ordering tool.

Are you ready to explore these new greeting card options? Click here to explore our new selection, and to place your order.

Do your customers send announcements or greeting cards in the holiday season? What details are their favorites? We’d love to hear more in the comments below.

Filed Under: Education, Marketing, News, Print Products, Resources, Stationery

3 Ways Custom Printed Post-it® Notes Will Drive Repeat Business, Solve Problems and Build Awareness

Posted on October 24, 2019 Written by 1 Comment

The holiday season is fast approaching—do your customers have the print they need? Not only is the holiday season a great time to order your customer’s tried-and-true favorites, it’s also a great time for them to get creative with their print orders. In that spirit of creativity, we wanted to share a few ways that customers have use Post-it® Notes to solve a challenge.

1. Pizza Chain Builds Repeat Business with Coupons
A well-known pizza chain was looking for a better way to deliver coupons to customers while ensuring that the coupons would stay visible until the next time their customer placed an order.

Needing a solution that could be applied at the time of purchase, then removed and reapplied to another surface limited the options available to them.

Unlike other products, Post-it® Notes are repositionable and have the added benefit of sticking to stainless steel finishes, like a refrigerator. What they found is that in many cases their coupon was the only thing on the front of the refrigerator, keeping their company top-of-mind for everyone in the household. When it came time for another purchase, their coupon was more likely to be used.

As a result, the franchise location was able to participate in a program that was affordable and allowed them to keep multiple coupon variations on hand.

2. Custom Printed Post-it® Notes streamline in-flight drink service
A benefit of engaging in your surroundings may just land you your next order! When a National Sales Representative was traveling on a business trip she noticed the flight attendants struggling to record drink requests.

Observing the process she asked the flight attendant if she had considered a better way to record orders. The flight attendant indicated that having a way to attach the drink requests to the back of the device used to charge credit cards would be ideal. The sales representative requested a sample of what was currently being used to help explore options to improve their process.

Custom Printed Post-it® Notes, displaying the PAX Seating Chart and other necessary form fields, was pitched to the airline and they were immediately interested in the solution. The flight attendants on the review panel recommended moving forward with the idea and are now able to take and deliver drink orders faster.

3. Regional Food Drive Increases Donations with Custom Printed Post-it® Notes
A youth organization that holds an annual food drive was experiencing a decline in annual donations. Previously the organization left custom printed plastic bags on doors throughout their community. The bags, which were previously donated, were imprinted with directions on how to donate. This year the organization needed to cover the cost of the bags and were looking for a more affordable alternative.

By utilizing Post-it® Notes the organization was able to adhere the information to the front door. The Post-it® Notes allowed the homeowner to take the note from the front door and reposition it on their refrigerator or cabinet; making it easier to locate and remember.

The use of Post-it® Notes resulted in a highly visible reminder of the food drive. The size of the reminder was perfect for transferring from the door to a calendar and then to a grocery bag for the donation. The organization’s feedback was the Post-it® Notes served as a wonderful reminder, kept their costs down and drove an increase in donations.

Do your customers get creative with Post-it® Notes? What’s their favorite use? We’d love to hear more about their favorite uses in the comments below.

Filed Under: Education, Marketing, News, Print Products, Resources, Stationery

5 Ways to add a Touch of Luxury to Business Cards

Posted on October 18, 2019 Written by Leave a Comment

Whether your customer is trying to reach out to a more upscale clientele, updating their brand with a more luxurious feel, or wants to promote a particularly stylish event, adding a touch of luxury to their print order is a good way to create that high-quality feeling. What print products can they use to achieve that look? Here are our tips for adding a touch of luxury to your customer’s print order.

Capture the Look of Gold or Silver Leaf with Foil Stamping
Nothing says “luxury” quite like a metallic, and bringing that metallic to your customer’s design is a great way to give it a touch of luxury and to emphasize their message or their logo. Whether your customer wants the tried-and-true look of gold foil on an ivory or white stock, pairs the sheen of foil with muted colors for a vintage look, or is seeking the sophisticated and chic look of foil paired with darker hues like black or jewel tones, foil stamping is a great choice. It makes an especially big impact on business cards, where it shows off that high end feel with every networking event or sales meeting.

Add Depth With Enhanced Finishes
An alternative to traditional foil is the variety and luxury provided by Enhanced Finishes. Choose Spot Gloss to add a glossy finish, Raised Foil to add depth and shine, or Raised Spot Gloss to provide a tactile element to a spot gloss finish.

When in Doubt, Paint it Black
Black never goes out of style, and there is a reason for that! Black can be elegant or edgy depending on your customer’s style—use black ink to print text paired with foil stamping or embossing to emphasize classic elegance or use heavy black coverage and a glossy finish for an edgier style.

Choose a Heavyweight Stock for a More Substantial Feel
Sometimes, luxury is something you have to feel, and heavyweight stocks are one way to convey that luxury if your customer wants to use a full color image in their print. Extra thick stock can give business cards, announcements, or postcards a substantial feel that instantly makes an impression, and color core pairs that heavyweight feel with a vibrant colored core that shows along the edge of the print piece. Choose the color core stock that matches their design, or use a black core to add a sleek touch that matches any design.

Looking to Make Something Really Extraordinary? Consider Crystal Glitter Stock If your customer wants something completely unique and eyecatching, they should consider a design that takes advantage of the heavyweight thickness and unexpected pop of color that comes from color core stock with the sparkle of a glittered surface!

Do your customers look for luxury touches for their print? Which ones are their favorites? We’d love to see your recommendations for luxurious print in the comments below.

Filed Under: Design, Education, Marketing, Print Products, Resources, Stationery

QUIZ: Which Luxury Print Option Are You?

Posted on September 26, 2019 Written by Leave a Comment

Whether your customer is looking for a way to reach out to a high-end clientele or simply loves the finer things in life, luxurious print is an appealing way to make their print stand out. And every luxury print option has a personality. From classic print options to something brand new, the print you and your customers use can say a lot about you. So, which luxury print option fits your personality?

1) How would you define luxury print?
A) High-quality materials
B) Elegance
C) Subtlety
D) Standing out from the crowd
E) Classic details that stand the test of time

2) What does your workspace look like?
A) I invest in a sturdy desk and a computer that will last me a long time
B) I have a few pieces of décor that add style
C) I like to keep things clean, so it’s normally pretty minimalist at my desk
D) It changes with the season—I love changing things up
E) I’ve got an antique desk and a few favorite photographs

3) You’ve got an evening to yourself—what would you like to do?
A) A nice dinner is always a favorite
B) Sometimes I enjoy heading out for a drink, but I can be just as happy to stay in and watch the latest movie
C) I keep things quiet
D) Concerts are always entertaining
E) I love a good book

4) What makes you stand out the most?
A) I’ve got a strong presence
B) I am great at showing people what their skills are
C) I’ve got a quiet presence, but I make an impact when I need to
D) I energize people
E) I’m well established, and people recognize me

5) What’s the last thing you wrote by hand?
A) A check
B) A letter to a friend
C) A note to yourself
D) A birthday card
E) A thank you note

ANSWERS
Mostly A’s: You’re extra thick stock. You stand out immediately, but you’re just as practical as you are a presence in every room you enter.

Mostly B’s: You’re foil. You’re as versatile as you are stylish. Colored foils add a touch of fun, while silver and gold keep things classic and elegant—just like you are flexible and love a bit of shine.

Mostly C’s: You’re embossing. You’re subtle, but you’re also definitely stylish. You might not have all the frills of another print option, but you’re classic and dependable.

Mostly D’s: You’re glitter stock. New, exciting, and glitzy, you’ve got a lot of personality and are sure to make a splash.

Mostly E’s: You’re engraving. You don’t mind being a touch old fashioned because some of the best things are tried-and-true.

So, which luxury print option are you? We’d love to hear about it in the comments below.

Filed Under: Design, Education, Marketing, News, Print Products, Resources, Stationery

5 Creative Uses for Announcements

Posted on September 25, 2019 Written by Leave a Comment

Whether your customers use them for “thank you” notes or holiday greetings, they’re probably familiar with their announcement options. However, the announcement can be a canvas for much more! With a wide variety of stocks and print processes available, announcements are an excellent opportunity for creativity. Here are our five picks for creative uses for announcements.

1. Recipe Cards
Whether your customer wants to inform consumers about what they can do with a new product or wants an informational piece for outreach programs, flat announcements make great recipe cards. Print one side with the recipe title and a photograph of the finished recipe for a mouthwatering option or use spot color to create a minimalist and readable design.

2. Information Cards
Does your customer want to inform the public? Announcements are a great option for botanical gardens or zoos that want visitors to take home more information about the things that they have seen. They can be used to highlight individual products at home shows.

3. Mini Menu
Whether your customer wants to create a small menu for a catered event or wants to highlight seasonal options, announcements are the perfect size for small size menus. Full color print allows them to be printed to match event décor or restaurant branding with ease. As an added bonus, announcements are just the right size to set on a plate as an addition to a well-coordinated place setting.

Speaking of menus…

4. Menu Signs
Announcements can be used to create simple table tents for labeling menu items. This makes them a great option for customers looking to name menu items at a catered buffet because they can be mixed and matched or to label products in a bakery display case. They can easily be changed out for seasonal offerings whenever your customer changes their menu—all at an affordable price point.

5. Special Touches for Events
Announcements might be primarily associated with the invitation to an announcement, but announcements can also be a great addition to the event itself. Is your customer planning an event with reserved seating? An announcement printed with the word “Reserved” can be set on chairs or at tables to mark that place. Are they hosting a corporate event? Announcements printed with uncoated stock are a great option for bingo cards or other games.

How do your customers use announcements? How do they get creative with their print order? We’d love to hear more about the creative uses you’ve seen for announcements in the comments below.

Filed Under: Design, Education, Marketing, News, Print Products, Resources, Stationery

4 Ways to Use Post-it® Notes in the Holiday Season

Posted on September 20, 2019 Written by Leave a Comment

The holiday season is fast approaching—do your customers have the print they need? Not only is the holiday season a great time to order your customer’s tried-and-true favorites, it’s also a great time for them to get creative with their print orders. In that spirit of creativity, we wanted to share a few ways that your customers can use Post-it® Notes during the holiday season!

1. Coupons
Coupons are a great way to bring customers into crowded stores during the shopping season. For coupons that really stick—tucked into mailed orders, stuck to receipts from in-store purchases, or handed out to those browsing before the holiday season—consider Post-it® Notes. Not only do Post-it® notes stick securely and remove cleanly from wherever they are placed, they’ll stay where they are placed until consumers are ready to use them.

2. Donation Drives
Is your customer looking for a way to give back to their community during the holiday season? Post-it® Notes are a fun visual way to keep track of their donation drives. They can be displayed on a wall, used to fill a chart, and be an inspiration for others to donate, too!

Post-it® Notes can also be a good way to show community members what to donate. Personalized with the name of the charity, these sticky notes can be labeled with the needs of a single person in a sponsored family or the needs of the entire family. Post-it® Note adhesive makes them easy to display on walls or bulletin boards for donors to browse and plan their donations.

3. Gifts for Employees or Customers
If your customer wants to use the holidays to recognize employees for their hard work or to connect with top customers, Post-it® Notes make great gifts for employees or customers! Not only are they practical, making sure that employees can use them in the office and customers will use them time and again, full color print allows them to be versatile. Your customer can match them to company branding, event décor, and much more.

4. “From Santa…” Notes
If your customer works in retail, Post-it® Notes could be the perfect addition to their holiday gift wrap station. Adding a “handwritten” note from Santa either inside the wrapping paper or on the outside can be a fun addition to gifts wrapped for children, and the note is easily removed from the packaging when it’s time to play.

Do your customers get creative with Post-it® Notes for the holidays? What’s their favorite use? We’d love to hear more about their favorite uses in the comments below.

Filed Under: Design, Education, Marketing, Print Products, Resources, Stationery

5 Creative Uses for Trading Cards during the Holiday Season

Posted on September 12, 2019 Written by Leave a Comment

Whether your customer is gearing up for a big holiday season or is preparing to simply get through that busy time and start strong in the New Year, considering creative print should be on their schedule! Trading cards might seem like a simple print piece, but they’re a great canvas for creative print, and that creativity can cut through the clutter of the busy holiday season. Here are our five top choices for using trading cards during the holidays.

1. Previews of New Products
Does your customer have new products coming in the New Year? Trading cards are a fun way to preview those products and cut through the increase in marketing during the holiday season. Include a photograph of the product and the high-level details about that product to provide a preview that packs a punch.

2. Something Different From the North Pole
Is your customer hosting a “meet Santa” event at their retail location? Consider trading cards as a fun giveaway item for kids. This is an especially good fit for stores that specialize in sports and games, but it could be a fun addition to any retail location.

For an added bit of fun, Santa can “autograph” these trading cards for the kids.

3. Fundraisers
If your customer is looking for a lightweight piece to sell for their holiday fundraisers or a fun “thank you” piece to send to donors after a successful holiday fundraiser, trading cards can be a great fit. Instead of player statistics, trading cards can also be created to highlight different aspects of a nonprofit’s mission, different nonprofit employees, and more. They could also be printed with the statistics of a nonprofit’s 2019 activities, the results of holiday fundraisers, and more.

4. Checklists
Whether creating blank wish list cards or highlighting the favorite new products that could make great holiday gifts, a trading card makes an excellent canvas for a pocket-sized checklist. Use one side of the card to highlight what store provided the checklist and the other to create the checklist itself.

5. Creative Event Tickets
Printed with artwork that matches your customer’s event décor or their branding, trading cards could be a fun, creative ticket option for their holiday event. For company events, they should consider including an employee photo for the front.

And, of course, your customers can create much more with trading cards. These small print pieces are an excellent canvas for creative employee profiles small informational pieces, and more!

Do your customers order trading cards? If they do, do they keep things traditional or get creative? We’d love to see you join the conversation in the comments below.

Filed Under: Design, Education, Marketing, News, Print Products, Resources, Stationery
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