Three Simple Tips for Designing a Better Form

When your customer comes to you for a form, they have a lot of options to choose from. This is especially true if they are ordering a custom form where their form can truly be a canvas for anything they want to print. With so many options, you might be called on to help your customer create a custom form, and designing a form for them is a great opportunity for you to help them create an even more effective form. Here are our tips for designing a better form.

1. Make it Clear What Information Your Customer Needs
Your customer’s form is, first and foremost, a practical piece of print. It’s the essential information for a client’s order, the receipt for a catered event, a record of services provided, or some other important documentation. That’s why it’s important to make it very clear what information the reader needs to provide. Use simple words like “name” or “zip code” and use readable fonts.

And, when you’re creating a custom form, it’s also important that you don’t include information that doesn’t need to be there. After all, why make space for information that you don’t really need? Not only will unused information make the form look cluttered, it can make it more difficult for the person filling out the form to navigate. Streamlining the form can help make it even more clear how the form should be filled out.

2. Avoid All Caps
Including text in all caps creates a very uniform look, but it makes forms much harder to read! This means that the forms will be much harder to fill out, and that will make them take longer to fill out and to process.

3. Embrace Personalization
Your customer has worked hard on their brand, and if you’re creating a custom form for them you should highlight that brand! Not only does this give them a chance for better brand recognition among their clients, but it gives them a new promotional opportunity with every form. They can highlight their logo, include full color photographs of new products, and more.

Do you design custom forms for your customer? How do you ensure that they are effective? We’d love to see your suggestions in the comments below.