This year, I’ve been trying to get some quick home repairs done. While it might not seem like updating cupboard hardware and tightening hinges have a lot to do with print sales, you’d be surprised how much your tools could teach you! Here are just three of the lessons that the humble screwdriver can teach you about your print sales tools.
1. You Need The Right Tool For The Job
Have you ever needed a screwdriver for a project but could only find a wrench? When the tool you need isn’t the perfect fit, it can be hard to finish your project. And the same goes for sales tools! It’s important that the sales tools that you have are the right fit for the sales tasks in front of you.
One example of the right tool for the job is a sample; samples are great for inspiring your customer to create individual print pieces and showing them how that finished print can be paired with other print pieces to support their business. If they want a more complete look at their stock options, on the other hand, then a swatch book is going to give them a more complete picture of their options and allow them to easily compare colors.
This also goes for digital tools. When you want to highlight a single product, a digital flyer like the ones we make for you is a great option. If you want to give your customer a chance to peruse your entire product offering, though, sending them a digital catalog like a personalized ZOOMcatalog is the way to go.
2. Know How to Use Your Tools On The Move
Sometimes, you and your tools need to travel to where you are needed, and your print sales tools are no exception! Knowing how you will bring your tools from one place to another is an essential part of getting the most out of your sales tools, especially because it’s rare for your print sales tools to come packaged in a handled toolbox.
One way to use your print sales tools on the move is to have a briefcase or bag that you always use to bring your sales tools from one place to another. You can keep your sales tools in this bag if you use them most often when meeting with customers outside your office, or you can keep it on hand for occasional meetings.
3.The Right Tool Really Does Help Get the Job Done
It can be tempting to go in without tools sometimes, but while you could try to remove a screw without pulling out your tool kit you are more likely to be successful with tools at your side. The same goes for print sales! No matter how successful a salesperson you are, print sales tools can help make the process smoother and might even result in higher sales.
Want to add some of Navitor’s free sales tools to your toolbox? We’re happy to help! Whether you’re downloading a flyer or requesting a catalog, we’re happy to provide you with the tools you need to reach out to your customers. If you want to keep up with these sales tools and receive new digital flyers in your inbox every month, please take a moment to sign up for Navitor emails.
Which of our sales tools are your favorites? Tell us about how you use them in the comments below.
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