Your customer’s spring and summer events are coming fast, and it’s time for them to prepare the print that they need to run tradeshow booths, mailing campaigns, and more. Your customer’s informational pieces—whether brochures, sales sheets, or postcards—need to be ready, and making their information more impactful starts with choosing the right product. Here are just a few of the questions you can ask to learn which informational print piece is best suited to your customer’s need.
How Much Information Do They Have?
The most important thing to consider is the amount of information that your customer wants to share. They might want to create an in-depth list of services available at their business, or they might want to illustrate only the must-know information about a new product. Knowing how much information they will need to include is a good way to narrow their options.
If your customer has a lot of information to share or wants to go into detail about a concept, then they’ll need enough space to let that information breathe. Brochures and sales sheets are a great choice, as are oversized postcards.
On the other hand, if your customer wants to focus on high-level information, a smaller print piece might be a better fit. Postcards, rack cards, and door hangers are a good option for these uses because they offer the same full color style but provide a more compact canvas for your customer’s information.
How Will It Be Distributed?
Once your customer knows what size their piece will need to be, they should consider how they will be distributing this information.
If your customer is going to be handing out the informational pieces in person, they have a lot of flexibility in their options. For settings where they will be handing out a large number of informational pieces—for example, if they want to create a piece for each product—they might want to focus on brochures or rack cards that will be easier to keep organized. If they want one big, splashy print piece, then a sales sheet will make a big impact at tables or booths.
If your customer intends to mail their informational piece, on the other hand, they want to consider how well each piece will mail. A postcard—whether traditionally-sized or oversized—is a great choice that is ready-made for mailing, but pieces like rack cards and trifold brochures are also a great choice because they are well-sized for mailing envelopes.
Do They Want to Get Creative?
We’ve focused mostly on traditional informational pieces, but there are creative options, too! When your customer wants to branch out from these more traditional pieces, there are a number of options they can consider. Magnets are available in a wide variety of different sizes and make a creative alternative to rack cards and sales sheets. For pocket sized informational pieces, consider business cards or trading cards. Door hangers, bookmarks, and announcements are other creative options.
Which informational print pieces do your customers love most? We’d love to see your suggestions in the comments below.
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