Outreach Kit

14 • Include a website link or QR code on a printed piece to access more information • Record videos of product demonstrations and post on your social sites • Since unboxing videos are all the rage, send yourself a product package and record the opening to share Tactile Tactics Humans love to touch and feel. Marketing psychology tells us that consumers will make a purchase based on the feel of a product. How can you take advantage of this? Incorporating marketing such as direct mail and product samples into your prospecting efforts creates a tangible connection between your brand and the product. Top Priority: Get Something in Your Prospect’s Hands Benefits of Tactile Marketing Tactile marketing elicits a stronger response and has a longer lasting impact Consumers remember tactile ads more often than digital Tactile messages create a subconscious desire Consumers place a higher value on products promoted in a tactile format 76% of people trust ads they receive in the mail 4 IN 10 people enjoy checking their physical mailbox 90% of MILLENNIALS think direct mail advertising is more reliable Examples of Tactile Marketing Include a Digital Component to Your Tactile Marketing • Direct Mail • Printed Catalogs • Statement Stuffers • Product Samples • Announcements & Thank You Notes • Packages LET’S GET PHYGITAL!