Outreach Kit
15 • Know your audience and make sure your message is on target • Personalization is expected - make sure your data is correct • Your content should focus on the customer needs, less on your company • Test different styles: change up sizes, stocks and finishes • Make sure your message matches the vertical being targeted • Start with an email campaign to gauge interest • FOLLOW UP! • Touch can increase purchase intent • Touching an item increases positive feelings • Holding an item gives a feeling of perceived ownership • Physical items give a perception of being higher value Two of the best ways you can incorporate tactile marketing are through the use of direct mail and with product samples. Direct Mail response rates are at an all-time high right now and deliver the highest ROI. Your customers successfully use it, why not you? Use samples as a tool to educate, to highlight new products, and to show new uses for existing products. Resources: Tops in Tactile Direct Mail Samples TIPS! • Free Stunning Photography & Video • Hire Someone for $5 to Create Pitches or Artwork • Download Beautiful Templates for $10-$15 • Tactile Marketing Guide • Why Tactile Marketing can Improve your Digital ROI Never underestimate the power of a handwritten thank you note or birthday card. These make a impact and establish trust and loyalty. Use specialty stocks and finishes for extra impact. DID YOU KNOW? 92% of buyer’s choices are influenced by providers that educate with new ideas and perspectives Navitor has you covered! We offer 9 different vertical market sample kits that can be used in your prospecting efforts. The first kit is on us, and additional kits are just $5 each. ORDER HERE
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