Outreach Kit

7 Resources: Your opening line should quickly establish context for why you are reaching out, take a meaningful step toward building trust and credibility, and offer a natural transition into your sales pitch. Hey {Name}, I’m {rep name} and I recently came across your website. I love your {layout, framework, imagery, content, etc.}, the site is easy to navigate and it drew me in. I see your company promotes {X, Y, Z} and I can help solve some issues you likely face, such as {problem, pain point, challenge} … Hello {Name}, I’ve been following along with you and [their company] for {how long: past couple years, lately, for quite a while} and I think it is a great time for a quick chat about how we’ve been helping similar brands like [company name] to [insert one sentence pitch] … Hey {Name}, You guys are killing it! And we want to help you build upon that success. Our {new product/service} is just the thing to {solved objective} … Dear {Name}, I hope this email finds you well! I wanted to reach out because [explain how you got their contact information: talked to a colleague, saw your company online, etc.] and we’ve been working with a lot of similar companies to [quick description of the problem you solve/value you provide] … EMAIL CONTENT THAT GETS READ Opening Statement Suggestions – New Prospect: Email Content for Exciting New Products: •  Free Tool to Rate your Subject Line •  30 Best Email Automation Tools •  Email Marketing Best Practices •  Email Strategy Blog •  Email Automation, Campaign Ideas Dear {Name}, I’m reaching out today because I saw that {your company} is {in the news/publishing great content/getting noticed, etc.) and I’ve been working with several similar companies {recognizable brand A and B} to help {benefits and value props} with our {product/ service} … Hey {Name}, [My company] has a new {product/service} that will help your team at {their organization name}. {One sentence pitch of benefits}. We do this by: · Benefit/feature 1 · Benefit/feature 2 · Benefit/feature 3 (optional) newprospect@email.com existingcustomer@email.com Do you have {X} seconds? Hey! Our {product/service} has your name all over it EXAMPLE EXAMPLE EXAMPLE EXAMPLE DID YOU KNOW? More than half of emails are read on-the-go. Make sure your email looks good when viewed on a mobile device.