GLOSSARY GLOSSARY 66 67 Variable Variable printing is a method in which text, graphics and images change from one label to the next, resulting in each label being unique. Varnish A thin protective coating that is bonded and cured with ultraviolet light. Provides moisture protection but does not provide UV ray protection. • Gloss UV Varnish Leaves a high gloss finish. Not available for matte stocks. • Matte UV Varnish Leaves a no-glare subtle finish. White Back-Up White back-up is the process of applying white ink directly behind the artwork to make it easier to read on clear stocks. See diagram below. White Flood Coat The process of applying white ink across the entire label to make it easier to read on clear stocks, giving it the look of a white label. Lamination • Gloss Lamination Our standard gloss lamination enhances appearance while adding a high-gloss sheen that provides weather-resistant protection for our outdoor stocks. Offers excellent acid, chemical and oil resistance. • Matte Lamination Matte lamination provides a matte finish with a low-glare surface to enable electronic scanning. It’s also the best laminate for handwriting information on your labels. • Sunscreen Lamination Sunscreen lamination is a clear polyester film specifically formatted to protect the label by screening out harmful UV rays. Extends the fade resistance of some inks depending on the environment and usage and provides a high-gloss sheen. Liner Side Printing Also known as backside printing. Copy is printed on the liner of the label. Often used to offer coupons, share business address and hours, or promote upcoming events. Matrix The stock material surrounding a die cut label. Outside Diameter Refers to the measurement across the roll of labels at its widest point, including the core. Registration The arrangement of two or more printed images or colors in exact alignment with each other. Perfect registration results in a crisp, clean multi-colored image. Reverse An image where the stock shows through as the imprint. As an example, a white label with black ink would appear as a black label with a white imprint. Square Cut Labels Also known as "Butt Cutt," these labels have right angle corners. Each label butts up to the next one on the roll, with no gap of unused liner. OUTSIDE DIAMETER WHITE FLOOD COAT NO WHITE BACK-UP OR FLOOD WHITE BACK-UP WITHOUT WHITE BACK-UP WITH WHITE BACK-UP WHITE INK ONLY BLACK INK ONLY Adhesive Side Printing Adhesive side printing offers the option of printing on BOTH sides of the label, whether it's the same message or different ones. For example, a label on a clear bottle with a transparent liquid. The front of the label conveys the product's brand information, while the back of the label, viewable through the liquid contents, may serve to communicate ingredients and directions for use. No need for two separate labels! Not available on removable stock. Back Slit A back slit speeds up the application process by providing quick release of the liner. Backwards Copy The text or image is printed backwards, allowing the label to be applied on the inside of a window, yet readable from the outside. An option for the decal placement on windows, such as storefronts or car parking permits. Bend & Peel A square cut label with a slit on one end for easier peeling and removal. Bleed A bleed is a printed image that extends to the edge of the label for maximum printing coverage so there’s no border or extra white space. Artwork must include a 1/16" extension on all sides. Copy Position Also known as the unwind; signifies which direction the copy comes off the roll. This is critical for machine applied labels. 1 2 3 4 5 6 7 8 BACK SLIT LINER BEND AND PEEL TAB FRONT OF LABEL Core Size Core size refers to the cardboard cylinder that the labels are wrapped around when finished on a roll. Cores come in 1" and 3" diameters, but additional sizes are available upon request. Draw / Repeat Refers to the dimension from the top edge of one label to the top edge of the next label. Length + Gap = Draw / Repeat See Draw / Repeat diagram on Inside Back Cover. Embossing Embossing involves pressing an image into paper so it is raised above the paper's surface. This raised, or embossed, image subtly stands out on the paperstock, and although ink or foil is not involved, it's an effective way to infuse some prestige into the design. Flood Coat Flood coat is the process of applying ink over the entire label to change the color of the stock prior to printing the design. Foil Stamping Foil stamping is the process of imprinting using foil, a die and pressure. The result? A metallic-colored impression that shimmers and shines. freeform™ - Laser Cut Freeform™ uses a high-powered laser beam to cut material rather than using a traditional hard die. Any shape can be achieved with a freeform™ laser cut. Gap The space between two labels; 1/8" is standard. See Draw / Repeat diagram on Inside Back Cover. High Capacity Rolls When a large amount of labels is needed, a high capacity roll provides high quality and quantity on a single large roll of labels. Kiss Cut Kiss cut is cutting a label so that the backing sheet remains intact but the sticker waste around the cut image is removed. What's left behind is a unique-shaped label on a larger backing sheet. CORE
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