GUIDELINES & ARTWORK INFORMATION MACHINE APPLIED LABELS 4. High Capacity Spooler 3. Core Information 2. Draw/Repeat 1. Copy Position The copy position (or unwind) signifies which direction the copy comes off the roll; positions 5 through 8 are wound in. Please note horizontal vs. vertical. 1 2 3 4 5 6 7 8 When ordering machine applied labels, here’s what you need to know: Cores are available in two standard sizes, 1" and 3" in diameter. Cores must be flush with the edge of the roll. Please note the core size and the maximum outside diameter (OD) of the roll when ordering. Additional core sizes are available for an additional charge. Outside Diameter The outside diameter is important for fitting the roll on the labeling machine. r Core Have us spool your labels to cut down on machine stops and restarts to change over new rolls of labels. We can splice together label rolls to create one large roll of non-stop label application. Call for a quote. 1 3 2 4 The draw, or repeat, refers to the distance from the top edge of one label to the top edge of the next label. The length of the label plus the gap equals the repeat. Length + Gap = Draw/Repeat Short Draw Example: 1" x 1/2" Label 1/2" Length + 1/8" Gap = 5/8" Draw/Repeat Represents Inner Cardboard Core 1" Length + 1/8" Gap = 1-1/8" Draw/Repeat Long Draw Example: 1/2" x 1"Label Questions to ask to ensure the right label for the right application 1. What is the label being applied to? Different surfaces may require specific stocks and/or adhesives. 2. What will the label be exposed to? A label’s environment like water, solvents, abrasives, and temperature can influence its performance so varnishes or laminations may be needed. 3. Specify number of labels needed? 4. Specify size and shape of label? 5. Select your stock material and spot color(s) or full color. 6. Will the label be hand or machine applied? If machine applied, include... Core size, rewind direction, roll outside diameter, number of labels per roll, etc. 7. Any special shipping or packaging requirements? Drop ship, shrink wrap, quantity per box, outer box labels Preferred file format is a print-ready PDF. For all artwork, a minimum of 300 DPI is required. Artwork Submission Send your order and art file(s) to us. Please reference your account number, company name or phone number in the subject line. Remember to note the size, stock, inks and quantity. Submit large artwork files easily via FTP by just compressing the file and upload. Bleeds and Borders • All artwork with a bleed must include a 1/16" extension on all sides to avoid additional charges. • Artwork with borders should indicate if the border should print 1/16" in from the edge of the label or bleed. Cancellations and Changes Cancellation or changes on orders cannot be guaranteed, so check proof carefully before placing orders. A minimum fee of $25.00 (Z) will be charged for all cancellations or changes. Note that if the order has been printed, the full order value will be charged. Creating Your Files When you’re ready to place your order, follow these guidelines to ensure we receive your art files and for the best results: • Create one item, sized correctly, per document. For freeform™ laser cut labels, create a layered file that includes the cut path. • Make sure file(s) are colored correctly. • Graphics and text should be sized at 100%. • All supporting graphic file(s) used within your layout must be embedded with your layout file, placed at 100%. Order Refusal We reserve the right to refuse to print any labels that we consider profane or immoral. Over-Runs There will be no additional charge for over-runs. Photo and Art Authorization Don’t use copyrighted artwork without permission. To avoid legal trouble due to copyright infringement, submit an authorization form with your order. Print-Ready Artwork Print-ready artwork is provided at 100% size, requires no typesetting and has a 1/8" margin on all sides, including a bleed when needed. Please keep the following in mind when preparing print-ready artwork: • Exact position of text and graphics should be indicated, or we will position using our best judgment. • File(s) should be colored correctly. • We have found that photocopies, facsimiles, low-resolution laser prints and pencil or ballpoint sketches don't provide a high enough degree of resolution to produce quality products. For this reason, we ask that you choose another method of providing your artwork. We accept art files created in the following applications: • Acrobat® PDF® • Adobe® Photoshop® • Adobe® Illustrator® • Adobe® InDesign® We do not accept art files created in the following applications: • Microsoft® PowerPoint® • Microsoft® Word® • Microsoft® Excel® • Microsoft® Publisher® *Microsoft® Excel® files only accepted for variable data We do not accept CAD or manufacturing drawings. Proofs - 1st Proof Free Proofs are available electronically, as well as by fax. Please note that the proof needs to be requested when your order is submitted. Electronic Proofs: • SAME DAY service if received by 12pm CT • Adds 24-Hour to order production time. • Additional proofs are $18.00 (V) each. • Please provide complete email address or fax number. • Proof colors will vary by computer and/or printer. (Electronic Proofs only) • Stock color will not be represented on the proof. • Order production time begins after proof approval. For viewing electronic proofs, please check the Adobe® Reader® or Acrobat® settings under “Edit”/“Preferences”/ “Page Display” are as follows: • Uncheck “Enhance thin lines” • Set “Use Overprint Preview” to “Always” Reprints and Liability We firmly stand behind our products, and because your complete satisfaction is our highest priority: • We will gladly and promptly reprint label orders that have defective workmanship. • We will reprint at no charge if we are at fault. Reverses We will reverse your copy free of charge; just indicate on your order what copy is reversed. Rights to Promotion We reserve the right to use all products in our advertising and displays unless otherwise specified in writing at the time of order. Screens and Registration • Screens are available with a 5%–95% tint. (For example, 85% black is basically dark grey.) • Registration of color-to-color is within industry standards of 1/32". 68 69
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