184 Tips & Info Electronic Guidelines Color Requirements You can now send your files colored using the intended PMS color instead of having to color it using CMYK colors, excluding Enhanced Finishes orders. Every effort will be made to print your intended color within acceptable standards. Spot Color Printing 1. Raster Artwork: Submit black and white images or grayscale images at 600 dpi for standard spot printing. If raster artwork is placed into a layout program (InDesign, Quark, CorelDRAW, etc.), the artwork can be colored per our guidelines. (See “Coloring Your Files.”) 2. Vector Artwork: Every element of the file must be colored with spot colors (no RGB, CMYK, etc.). (See “Coloring Your Files.”) Full Color Process Printing 1. We recommend a minimum resolution of 300 dpi for any Photoshop files or placed (raster) image for best quality. 2. Every element of the file must be colored with process CMYK colors (no RGB, indexed color, etc.). 3. For the best printing results, ensure that all elements in the file are colored using CMYK colors instead of RGB, indexed color, etc. By using CMYK, we can guarantee that the colors will appear exactly as intended when printed. Using other color formats may lead to variations in color appearance. 4. Pantone® colors — While we are often able to closely reproduce a spot PMS® ink using full color process, PMS® spot colors and process colors are produced using different methods. Therefore, colors produced in full color will differ from Pantone® spot colors, sometimes significantly. Please refer to a Solid to Process Color Imaging Guide for color conversions. 5. Avoid modifying Pantone® colors from their original values. If your order is full color, any modifications to Pantone® colors will need to be converted to CMYK color equivalents. Printing Black vs. Black for Full Color 1. Full Color Flat — Use Printing Black (C80%, M80%, Y80%, K95%) instead of 100% Black when in registration with other colors, in areas with heavy ink coverage and for bold type or lines that are thicker than 21/2 points. 2. Full Color Raised BC — Always use the CMYK percentages above for “Printing Black” regardless of registration or coverage. 3. Full Color LH or ENV — Use Printing Black (C80%, M80%, Y80%, K95%) instead of 100% Black when in registration with other colors, in areas with heavy ink coverage and for bold type or lines that are thicker than 21/2 points. Coloring your files for Spot Color Printing Desired Ink Color ........................Name Your Color Swatch Black..................................................... Black Brown................................................... Brown Burgundy............................................. Burgundy Dark Blue.............................................Dark Blue Gray....................................................... Gray Green.................................................... Green Light Blue............................................Light Blue Red........................................................ Red Reflex Blue..........................................Reflex Blue Teal........................................................ Teal Any Foil or Embossing....................Conversion (CRUCIAL for die ordering) PMS Ink................................................Use actual PANTONE® Spot Color Swatch* Coloring your files for Multiple Spot Color Printing Desired Ink Colors........................Use These Colors Any 2 Standard Colors....................Actual Color Black & 1 PMS Ink..............................Black & PANTONE® Spot Color Swatch* 2 PMS Inks...........................................PANTONE® Spot Color Swatches* 1 Standard & 1 PMS Ink.........................Actual Color & PANTONE® Spot Color Swatch* Black & Foil.........................................Black & Conversion Black & Embossing...........................Black & Conversion NOTE: Files will be used as is if not indicated on your order. Native Applications We accept files created in the following native applications: Acrobat® PDF.....................................Mac & PC PREFERRED FORMAT Adobe® InDesign®..............................Mac & PC Adobe® Photoshop®.........................Mac & PC Adobe® Illustrator®............................Mac & PC We DO NOT accept files created in the following native applications: CorelDRAW®.......................................PC only Microsoft® PowerPoint®...................Mac & PC Microsoft® Excel®...............................Mac & PC Microsoft® Word®...............................Mac & PC Microsoft® Publisher®.......................PC only QuarkXPress®.....................................Mac & PC Application Requirements PDFs — Macintosh® or IBM® Compatible 1. All fonts must be embedded. 2. All elements of the file must be colored per our guidelines. 3. All placed graphics and images need to be high quality, colored according to our guidelines (see “Coloring Your Files”) for the product ordered. Whenever possible, place vector images into the layout before converting to a PDF. Be aware that when changes need to be made to placed images (coloring, mode, etc.), there is the possibility of the quality being compromised. 4. Name the PDF’s without punctuation of any kind (except .pdf) or special characters. File names should be short. Adobe® InDesign® — Macintosh® or IBM® Compatible 1. Change all text into outlines in your document. 2. If you are using an imported graphic in your InDesign® document, be sure to include or embed the original graphic file. Place graphics at 100%. Placed graphics need to be high quality or good vector art to receive the best quality printed product. 3. Save as an INDD file. 4. Color all text and graphics according to the color specifications for the type of product you are ordering. (See “Coloring Your Files.”) Adobe® Photoshop® — Macintosh® or IBM® Compatible 1. Files must be saved as a TIFF without compression. 2. If using spot printing, do not color an image in Photoshop®. 3. Submit black and white bitmap mode images at 600 dpi and grayscale mode images at 600 dpi for standard spot printing. Images that come to Navitor® at a lower quality than what is recommended will be output as sent. 4. Color all text and graphics according to the color specifications for the type of product you are ordering. (See “Coloring Your Files.”) 5. All files need to be submitted at the size being used for printing. 6. If bleeds are needed, allow ⅛" (.125") on all sides unless otherwise noted. Adobe® Illustrator® — Macintosh® or IBM® Compatible 1. Change all text into outlines in your document. 2. If you are using an imported graphic in your Illustrator® document, be sure to include or embed the original graphic file. Place graphics at 100%. Placed graphics need to be high quality or good vector art to receive the best quality printed product. 3. Save the file as an Illustrator EPS. 4. Color all text and graphics according to the color specifications for the type of product you are ordering. (See “Coloring Your Files.”) *When using PANTONE® Spot Color Swatches in your file, they need to be named and colored the actual PANTONE® name and number being used to print your order. PANTONE®, PMS and PANTONE MATCHING SYSTEM® are Pantone Inc.’s check-standard trademark for color reproduction and color reproduction materials. TIPS & INFO
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