A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Word | Definition |
A | |
| Adhesive Side Printing | Adhesive side printing offers the option of printing on BOTH sides of the label, whether it’s the same message or different ones. For example, a label on a clear bottle with a transparent liquid. The front of the label conveys the product’s brand information, while the back of the label, viewable through the liquid contents, may serve to communicate ingredients and directions for use. No need for two separate labels! Efficiency at its finest. Not available on removable stocks. |
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| Backside Printing | Print on the backside of the label liner; available through our quoting process. |
| Back Slit | This isn’t referring to a sassy little skirt, but rather the cut on the back of the liner for quick and easy removal. |
| Backwards Copy | It sounds like a quality control problem, but is actually a handy technique that offers a unique option for sticker placement on windows, such as store fronts or car permits. The text or image is printed backwards, allowing the label to be applied on the inside of a window, yet readable from the outside. This makes labels cozy, dry and simply giddy to be protected from the elements. They’ll reward you by lasting longer and retaining their pep for years. |
| Barcode | For more information, view our Barcode Labels document. |
| Bend & Peel | Tab on one side of the label to allow for easy removal. |
| Bleed | Sounds messy, yes, but bleeds are for those seeking maximum printing coverage. A bleed is a printed image that extends to the edge of the label. No border, no white space – just your glorious design from edge to edge. |
| Blind Embossing | Label stock is raised, or embossed, to produce the copy. See also Debossing, Embossing. |
| Butt Cut | Labels separated by a single cross-direction cut to the liner. No matrix area exists between labels. Butt cut labels are not suitable for automatic dispensing. |
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| Copy Position | Also known as the unwind; signifies which direction the copy comes off the roll. This is critical for machine applied labels. |
| Core Size | Sometimes, what’s on the inside counts just as much as what’s on the outside. Core size refers to the cardboard cylinder that the labels are wrapped around when finished on a roll. Cores come in 1″ and 3″ diameters, but additional sizes are available upon request. |
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| Decals | Typically a reference to bumper stickers, weather resistant labels or window clings; another term for label. |
| Die | The tool used for cutting a desired shape, form, or finish from a label material. |
| Draw | Also referred to as repeat; measurement from the top edge of one label to the top edge of the next label on the roll |
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| Embossing | A long-standing favorite of notaries everywhere. Embossing involves pressing an image into paper so it is raised above the paper’s surface. This raised, or embossed, image subtly stands out on the paperstock, and although ink or foil is not involved, it’s an effective way to infuse some prestige into the design. |
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| Flood/Floodcoat | No, not a rain-repellant jacket used when the waters begin to rise. Rather, flood coat is the process of applying ink over the entire label to change the color of the stock prior to printing the design. |
| Foil Stamping | Add some va-va-voom! Foil stamping is the process of imprinting using foil, a die and pressure. The result? A metallic-colored impression that shimmers and shines and captures the eye. |
| freeform | Welcome to the twenty-first century. freeform uses a high-powered beam to cut material rather than using a traditional hard die. Say sayonara to squares and bid adieu to ovals. freeform labels can be produced in the shape of cars, stars, fruits, toys, trees, animals, flowers…well, you get the idea. Anything! |
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| Gap | The space between two labels; 1/8″ is standard. However, we recommend a much larger gap for two children sitting in the back seat. |
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| High Capacity Rolls | The more, the merrier, right? When oodles of labels are called for, call upon high capacity rolls. Quality and quantity – the best of both worlds. We can splice together label rolls to create one humongous roll of non-stop label application. |
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| Kiss Cut | Pucker up, because you’re going to love this one. Kiss cut is trade lingo for cutting a label so that the backing sheet remains intact but the sticker waste around the cut image is removed. What’s left behind is a unique-shaped label on a larger backing sheet. No fumbling fingers when it comes time to peel off the backing! |
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| Lamination |
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| Liner Side Printing | Also known as Backside Printing. Copy is printed on the liner of the label. Often used to offer coupons, share business address and hours, promote upcoming events or anything else you’d like to share with your customers (although we’d advise against secret recipes or trade secrets). |
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| Machine Applied | Labels are set up to meet the requirements of the machine that will be applying them including copy position, draw/repeat, and core information. |
| Matrix | The stock material surrounding a die cut label. Otherwise known as “what’s left when you peel off all the labels,” but matrix just sounds so much more high tech. |
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| Outside Diameter | Refers to the measurement across the roll of labels at its widest point, including the core. |
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| Printing on Adhesive | Print on the adhesive portion of a label; available through our quoting process. See also Backside Printing. |
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| Registration | When 2 or more imprint colors touch. When registration is required, trapping must be applied. See Trapping. |
| Repeat | Refers to the dimension from the top edge of one label to the top edge of the next label. Length + Gap = Draw/Repeat |
| Reverse | An image where the stock shows through as the imprint. As an example, a white label with black ink would appear as a black label with a white imprint. Sneaky! |
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| Screen | Dot pattern of a solid ink color that makes the color appear lighter. Example: when red ink is screen is may appear a lighter red shade or possibly pink. |
| Square Cut Labels | “Waste not, want not” we like to say! Also known as “Butt Cut,” these labels have right angle corners. Each label butts up to the next one on the roll, with no gap and not a shred of unused liner. |
| Sunscreen Lamination | Don’t subject your labels to age spots and premature wrinkles. Sunscreen lamination is a clear polyester film specifically formatted to protect the label by screening out harmful UV rays. Extends the fade resistance of some inks depending on the environment and usage and provides a high-gloss sheen. |
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| Unwind Direction | Direction the copy/label reads coming off the roll |
| UPC | For more information, view our Barcode Symbology document. |
| UV Varnish | A thin protective coating that is bonded and cured with ultraviolet light. Provides moisture protection but does not provide UV ray protection.
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| Variable Printing | Can’t decide on just one design? In search of variety? This option is your answer. Variable printing is a method in which text, graphics and images change from one label to the next, against its archenemies; repetitive and boring. |
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| Weather Resistant | Capability of a pressure-sensitive label to withstand the effects of weather. Not to be confused with water resistant labels, weather resistant labels are not recommended for submersion in liquid. |
| White Back-Up | Clear stock labels are a popular choice for many uses, but sometimes it needs a little help to ensure they are visible, easy to read and communicate effectively. White back-up is the process of applying white ink directly behind the artwork to make it easier to read on clear stocks. |
| White Flood Coat | The process of applying white ink across the entire label to make it easier to read on clear stocks, giving it the look of a white label. |
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