– 13 – TURNING TRENDS INTO REVENUE Emphasize Customization & Innovation Providing tailored, innovative solutions is pure gold for your customers, and getting hyper-specific in your own marketing is “walking the walk.” Target specific industries or needs to become the go-to expert. Sell More to Existing Customers It’s way easier (and cheaper) to sell to someone who already buys from you. Identify gaps in what your current customers order and introduce complementary products. Set up a branded ordering portal for repeat customers so they can quickly reorder without back-and-forth emails. Leverage Digital Tools Customers expect easy ordering. If you’re not offering an online portal, you’re falling behind. It no longer requires a huge investment or infrastructure. Make ordering seamless with custom storefronts, online proofing, and automation. Offer Solutions, Not Just Products Act as a trusted advisor rather than order-taker. Instead of just listing products, help customers solve problems – whether it’s streamlining branding across multiple locations, simplifying inventory with Print on Demand, or creating high-margin upsell opportunities. Promote Sustainable & Compliant Solutions Highlight your ability to deliver more eco-friendly and regulation-compliant print and packaging options, helping customers align with consumer and industry expectations. Trends Into Revenue PRO Selling Tip Instead of generic “custom envelopes,” promote secure envelopes for law firms, or branded packaging for Etsy sellers. { {
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