GOING BEYOND THE TRENDS – 6 – AI is Reshaping Direct Marketing WHAT YOU NEED TO KNOW AI is a top investment priority for businesses, improving efficiency, personalization, and predictive analytics, which can enhance customer targeting and engagement. Brands must tailor pitches based on behaviors and preferences, and integrate digital and print marketing for a seamless customer experience. WHY IT MATTERS Personalization is now an expectation. Businesses must balance digital engagement with meaningful, tailored interactions across multiple channels to capture customer attention and build loyalty. Print on Demand WHAT YOU NEED TO KNOW Print on Demand (POD) is growing due to e-commerce and social media enabling global reach for unique designs. Demand for personalized products and advancements in printing technology have boosted POD’s popularity. This market spans various niches, attracting entrepreneurs and creators by offering custom products in small quantities – some in quantities as few as one – without the traditional manufacturing risks. WHY IT MATTERS POD’s growth offers resellers a chance to market personalized, high-quality products to customers, minimizing inventory risks and tapping into diverse niches for increased profitability. Blog | 3 Minutes A look at disruptors like AI, Print on Demand, sustainability, and creator economy that are impacting the print industry and how you can capitalize. Read more The Big Picture: Industry Shifts and Opportunities PRO Selling Tip SEASONALITY AND TOP-SELLING PRODUCTS promote these items 30-60 days in advance Q1 = Business Cards, Stamps & Daters, Folders, Custom Forms (winter into early spring) Q2 = Yard Signs, Door Hangers, Tote Bags, Outdoor Labels (spring into summer) Q3 = Durable Banners, Table Tents, Name Badges, Envelopes (summer into early fall) Q4 = Calendars, Holiday Greeting Cards, Announcements, Mailing Labels (fall into winter) { {
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