– 14 – FEATURE Print-Powered Loyalty Programs A fast-growing opportunity for you in 2026. Loyalty programs are being rebuilt from the ground up – and print is suddenly at the center. As acquisition costs rise and digital channels lose impact, brands need better ways to keep customers engaged. Print delivers what digital can’t: attention, emotion, and memorability. • Loyalty members drive 12–18% more revenue. (source: Queue-it) • 65% of a company’s revenue comes from the repeat business of existing customers. (source: SellersCommerce) • Personalized direct mail produces 135% higher response rates. (source: Postalytics) • Tiered programs using print see up to 30% higher lifetime value. (source: CleverTap) • 72% of consumers wished more brands would surprise them through the mail, suggesting value is placed on physical interactions. (source: Path to Purchase Institute) Why is LOYALTY surging? • Retention now outranks acquisition for many companies • Consumers expect personalized experiences • Digital-only programs are under performing • Physical moments create stronger engagement KEY STATS
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