THINKBEYOND – Navitor’s 2024 Trend Guide

Trending in PRODUCTS LABELS & PACKAGING Branding that sticks with customers. WHAT YOU NEED TO KNOW Labels and packaging have become increasingly important to brand strategy, which means 2024 will be a big year for this product sector. We’re seeing some exciting developments in labeling aesthetics as well as new opportunities for improving the customer experience. WHY IT MATTERS Labels and packaging aren’t just bags and stickers anymore! These are well thought-out printed pieces that reflect a brand’s values and mission. Expect to see customers wanting more options and faster turnarounds as the economy bounces back in 2024 and consumers get more comfortable spending. Top Prospects for Label Sales Breweries/Brewpubs Coffee Roasters Local Bakeries Wineries/Distilleries Craft Beverages Local Cosmetics Brands Local Farmers Farmers’ Markets Event Planners Craft/Artisan Fairs Read more

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