THINKBEYOND – Navitor’s 2024 Trend Guide

Cartoon Charm People appreciate brands that offer a lighter approach to life. Cartoons make brands seem friendlier and more approachable. This trend is evolving into a movement where brands are challenging traditional norms. Hand-drawn An understandable counter to AI, there is a growing preference for designs that clearly illustrate an apparent human element. Folks are favoring designs with obvious handcrafting. Reeded Glass This effect adds dimension and softens light, producing captivating visuals that draw interest. This feature is a key component of the Art Deco aesthetic. Barbie Pink The aesthetic of the Barbie movie was so striking that pink has become a dominant force in graphic design trends. Essential features are bright, candy-like colors paired with feminine shades of pink, crafted into fun and whimsical shapes. “Fancy” Printing A combination of innovative and classic techniques. Designers are exploring the limits of paper-based creations through methods like letterpress, foiling and embossing to push the envelope of traditional printing. TOP 5 DESIGN TRENDS The views on the top design trends for 2024 are as varied as a Pantone super swatch, but there are a few common themes surfacing. Here are some of our favorites:

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