Trending in MARKETING ARTIFICIAL INTELLIGENCE The quintessential trend set to shape marketing in 2024 and beyond. WHAT YOU NEED TO KNOW AI is the science of making computer systems perform tasks that normally require human intelligence — to think like humans, recognize patterns, make decisions and even judge like humans. WHY IT MATTERS The integration of AI into the printing industry signifies a leap into a future full of potential. For print resellers, it's an opportunity to grow sales, improve customer relationships, and streamline sales and marketing practices. How does AI impact sales for resellers? Current Customers • Predict customer needs • Improve customer experience • Communicate more pinpointed and personalized Prospective Customers • Identify potential leads • Precision targeting • Predict propensity to buy Both Customers and Prospects • Identify trends and patterns • Nurture and follow up with leads • Generate ideas and creative solutions
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